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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Revolutionizing Content Marketing with Generative AI
Content Marketing Technology
Revolutionizing Content Marketing with Generative AI

In the world of digital marketing, content marketing plays a vital role in attracting and engaging customers. Creating compelling content involves a lot of research and effort. However, with the introduction of generative AI, content marketing is expected to be revolutionized in unprecedented ways. The article delves deeper into the potential impact of generative AI on content marketing. The Impact

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The Essential Guide to Effective Email Campaigns: Unlocking Success with Strategic Goal-Setting and Audience Engagement
Marketing Automation / Email Marketing
The Essential Guide to Effective Email Campaigns: Unlocking Success with Strategic Goal-Setting and Audience Engagement

Email marketing has become an essential tool for businesses to drive engagement, lead generation, and sales. With a well-crafted email marketing campaign, businesses can position themselves in front of their target audience through personalized messaging and build relationships with them. However, a successful email marketing campaign requires planning and execution to achieve the desired goals. In this article, we will

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AI-Generated Content: Why It Won’t Replace Humans (Yet)
Content Marketing Technology
AI-Generated Content: Why It Won’t Replace Humans (Yet)

In the world of content and marketing, there is a popular belief that AI will eventually replace human beings in the workplace. However, this is just a trope, and the reality is not as simple. In this article, we’ll explore the reasons why AI-generated content won’t replace humans anytime soon. We’ll also delve into the capabilities of generative AI technology,

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Email Marketing: Why It Is Still Relevant Today
Marketing Automation / Email Marketing
Email Marketing: Why It Is Still Relevant Today

The internet and social media have revolutionized the way businesses interact with their customers. Yet, email marketing remains a crucial tool for any marketing strategy. Despite the emergence of trendy social media platforms, email marketing is still one of the most relevant and efficient ways to reach customers and grow a business. In this article, we will explore the importance

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The Future of Email Marketing: Leveraging AI to Boost Performance and Personalization in 2023 and Beyond
Marketing Automation / Email Marketing
The Future of Email Marketing: Leveraging AI to Boost Performance and Personalization in 2023 and Beyond

Email marketing has proven to be an essential tool for businesses of all sizes, offering an effective way to reach customers, build brand awareness, and drive sales. In recent years, emails have continued to be one of the most cost-effective marketing strategies. With the help of AI tools, businesses can better customize their campaigns and increase engagement. The Importance of

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Unlock the Power of Automation: A Guide to Creating Impactful Drip Email Campaigns
Marketing Automation / Email Marketing
Unlock the Power of Automation: A Guide to Creating Impactful Drip Email Campaigns

Email marketing has been a game-changer for businesses of all sizes, allowing them to connect with their audience in a direct and impactful way. In recent years, drip email campaigns have emerged as a popular and effective way to deliver automated, targeted, and relevant messages to subscribers over a specified period of time. In this article, we will explore the

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Revolutionizing Your Email Marketing Approach: 5 WordPress Hacks for Unprecedented Success
Marketing Automation / Email Marketing
Revolutionizing Your Email Marketing Approach: 5 WordPress Hacks for Unprecedented Success

Email marketing is one of the most cost-effective and successful methods with high returns. It allows you to create personalized and customized experiences for your customer base while increasing user engagement. Anyone using email marketing can improve their brand exposure by acquiring leads, new consumers, and even returning customers. However, there is always continuous pressure due to increasing competition. That’s

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Mastering Marketing Automation: Key Techniques and Tools to Drive Business Growth and Customer Engagement
Marketing Automation / Email Marketing
Mastering Marketing Automation: Key Techniques and Tools to Drive Business Growth and Customer Engagement

In today’s fast-paced business world, finding and reaching potential customers is a daunting task. Companies are constantly seeking ways to improve their marketing efforts while maximizing their time and resources. This is where marketing automation comes into play. In this article, we will discuss the benefits of marketing automation and how it can help companies streamline their marketing efforts, save

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Unlocking Business Growth: The Indispensable Role of High-Quality Content Marketing
Content Marketing Technology
Unlocking Business Growth: The Indispensable Role of High-Quality Content Marketing

The growth of the internet has given rise to a significant shift in marketing, causing traditional sales and advertising methods to become less effective. Now, businesses need to focus on creating high-quality content that is optimized for search engines (SEO) to establish themselves as experts and authorities in their respective industries. In this article, we will explore the powerful role

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Revolutionizing Email Marketing: Overcoming Misconceptions and Maximizing Success with Cost-Effective Strategies
Marketing Automation / Email Marketing
Revolutionizing Email Marketing: Overcoming Misconceptions and Maximizing Success with Cost-Effective Strategies

Email marketing has been the lifeblood of many businesses for years. It’s a way to communicate with subscribers en masse, offering them a chance to stay connected to your brand, products, and content. However, the landscape of email marketing has shifted, and what was once effective is now becoming less so. In this article, we’ll explore the evolution of email

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Mastering SEO Prioritization: A Comprehensive Guide to Boosting Business Success
Content Marketing Technology
Mastering SEO Prioritization: A Comprehensive Guide to Boosting Business Success

As the online market continues to grow, businesses are realizing just how important SEO is to their success. SEO, or Search Engine Optimization, is the process of optimizing your website with keywords and phrases that are relevant to your business so that you can rank higher in search results pages (SERPs). A higher ranking means more visibility and ultimately more

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The Ultimate Guide to Content Calendars: Planning, Collaboration, and Channel Optimization for Maximum Impact
Content Marketing Technology
The Ultimate Guide to Content Calendars: Planning, Collaboration, and Channel Optimization for Maximum Impact

As a content creator or marketer, you’ve likely heard of a content calendar, but do you truly understand what it means or why it’s important? Simply put, a content calendar is a written schedule of content that you plan to publish across any channel. This includes blog posts, social media updates, videos, podcasts, and anything else under the content umbrella.

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