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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
The Importance of Video Advertising in the Digital Age: Strategies for Making Your Video Ads More Effective
Content Marketing Technology
The Importance of Video Advertising in the Digital Age: Strategies for Making Your Video Ads More Effective

Video advertising has emerged as an essential component of any successful marketing strategy in today’s digital age. With the rise of online and social media platforms, video ads have become a popular way for companies to promote their products and services, engage with their audience, and increase brand awareness. However, producing a successful video advertisement that effectively conveys the desired

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Mastering Email Automation: Game-Changing Automations for Boosting Revenue and Customer Engagement
Marketing Automation / Email Marketing
Mastering Email Automation: Game-Changing Automations for Boosting Revenue and Customer Engagement

In today’s digital world, email marketing remains one of the most effective ways to reach and engage customers. However, with the increasing need for personalization and customer-centric communication, manual email marketing may not be enough. This is where automated email marketing comes in. The Potential of Automated Email Marketing Automated email marketing, also known as email automation, is the process

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TikTok’s popularity and the need for diversification in social media marketing strategies
Content Marketing Technology
TikTok’s popularity and the need for diversification in social media marketing strategies

TikTok, the popular social media app, is ubiquitous these days. From viral dances and lip-syncing videos to short-form comedy sketches, the app’s ability to attract headlines shows no signs of slowing down. Even celebrities and politicians have joined the app, eager to connect with their fans in a new and innovative way. However, along with this popularity comes growing notoriety,

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Mastering the Art of Helpful Content: Scaling Content Production for Maximum Impact in the Digital Age
Marketing Automation / Email Marketing
Mastering the Art of Helpful Content: Scaling Content Production for Maximum Impact in the Digital Age

Automation is the buzzword in the digital marketing world, and search engine optimization (SEO) is no exception. With the rise of artificial intelligence and machine learning algorithms, it’s tempting for businesses to rely solely on automation to handle their SEO efforts. However, as SEO pros know, scale alone doesn’t guarantee success, and over-reliance on automation comes with its own set

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Invoice-themed phishing campaign and destructive attacks are targeting a Ukrainian government organization
Cyber Security
Invoice-themed phishing campaign and destructive attacks are targeting a Ukrainian government organization

Ukraine’s Cybersecurity and Infrastructure Security Agency (CERT-UA) has issued an alert warning of an ongoing phishing campaign targeting Ukrainian organizations using invoice-themed lures. The phishing campaign, which is attributed to a financially motivated group known as UAC-0006, aims to distribute the SmokeLoader malware according to CERT-UA. Invoice-themed phishing campaign distributing SmokeLoader malware The phishing emails, sent using compromised accounts, come

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AdCreative.ai Helps Businesses Streamline Ad Creation and Improve Conversion Rates with AI Technology
Marketing Automation / Email Marketing
AdCreative.ai Helps Businesses Streamline Ad Creation and Improve Conversion Rates with AI Technology

In today’s digital age, businesses are continually looking for ways to optimize their advertising campaigns and improve their conversion rates. AdCreative.ai is an AI-powered platform that generates stunning ad creatives in seconds, helping businesses achieve their advertising goals. The platform is designed to address several pain points faced by marketers and creative professionals, including time-consuming ad creation, ineffective ad creatives,

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User-generated content (UGC) as a powerful marketing tool
Content Marketing Technology
User-generated content (UGC) as a powerful marketing tool

In the world of marketing, user-generated content (UGC) has become an increasingly popular strategy for businesses looking to boost their brand’s authenticity, credibility, and reach. This type of content refers to any kind of content created by users and customers, such as social media posts, reviews, photos, and videos. When done correctly, UGC can help businesses build stronger relationships with

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Email Marketing Strategies: How to Create and Run Successful Campaigns
Marketing Automation / Email Marketing
Email Marketing Strategies: How to Create and Run Successful Campaigns

Email marketing is one of the most effective digital marketing channels for building relationships with customers and driving sales. When executed correctly, a well-crafted email marketing strategy can help you reach your target audience, reinforce your brand message, and boost conversions. However, creating and running an effective email campaign requires more than just a list of subscribers and a set

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The Art of Effective Email Marketing Strategies
Marketing Automation / Email Marketing
The Art of Effective Email Marketing Strategies

Email marketing is a powerful tool for businesses to connect with their target audience, promote their products and services, and ultimately increase sales. In this article, we will explore the most effective strategies for creating successful email campaigns. Understanding Your Audience Before crafting your emails, it’s essential to understand your audience. Who are you targeting? What do they care about?

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Using Content Marketing for PR: Owning Your Reputation in the Digital Age
Content Marketing Technology
Using Content Marketing for PR: Owning Your Reputation in the Digital Age

In the age of social media and digital communication, reputation is everything. The way consumers perceive and interact with your brand will influence your sales, profits, and overall success. One critical aspect of reputation management is using content marketing as a tool for public relations (PR). This involves creating high-quality, targeted, and engaging content such as articles, blog posts, videos,

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The Power of Email Marketing: Strategies for Effective Campaigns
Marketing Automation / Email Marketing
The Power of Email Marketing: Strategies for Effective Campaigns

In today’s digital age, email marketing remains one of the most powerful and effective ways to connect with customers and grow your business. With an estimated 3.9 billion users worldwide, email remains the primary communication tool for many people. In this article, we will explore the power of email marketing and share strategies to help you create effective campaigns that

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Navigating the AI Content Invasion: Strategies for Successful Brand Adaptation and Competition
Content Marketing Technology
Navigating the AI Content Invasion: Strategies for Successful Brand Adaptation and Competition

In today’s digital age, content creation and discovery have become critical for any business to stay relevant and thrive. Artificial Intelligence (AI) tools, such as chatbots and algorithms, have transformed the way content is created and discovered. However, relying solely on AI tools can have limitations and risks. In this article, we will discuss the downsides of AI tools for

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