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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Six-Step Process for Responding to Data Breaches
Cyber Security
Six-Step Process for Responding to Data Breaches

As the cyber threat landscape continues to evolve and become more sophisticated, data protection and cybersecurity have become vital components of any organization’s risk management strategy. In order to ensure that digital assets remain secure from malicious actors, organizations must implement a comprehensive approach to data protection and cybersecurity, including multiple safeguards and protocols. The first step in any such

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Leveraging Email Series for Increased Click-Through Rates and Conversions
Marketing Automation / Email Marketing
Leveraging Email Series for Increased Click-Through Rates and Conversions

Email series is an invaluable tool for digital marketers looking to be successful in their campaigns. By using email series, marketers can build relationships with their customers, increase click-through rates, drive conversions, and create long-lasting relationships with subscribers. To maximize success and get the most out of this marketing technique, it is important to understand the key elements of successful

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Mobile Malware: An Increasing Threat to Mobile Device Users
Cyber Security
Mobile Malware: An Increasing Threat to Mobile Device Users

As the world continues to transition into a digital age, mobile devices have become an essential part of everyday life. Unfortunately, this has also caused an increase in malicious software, also known as malware. Mobile malware is a specific type of malicious software that is specifically designed to target mobile devices, such as smartphones and tablets. It can be used

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How to Create an Effective Content Marketing Plan
Content Marketing Technology
How to Create an Effective Content Marketing Plan

Content marketing has become an essential tool for businesses of all sizes and industries, as it allows them to effectively reach and engage their target audience. Content marketing can include blogs, videos, podcasts, webinars, and more. It’s a powerful tool for building brand awareness, driving website traffic, and increasing conversions. However, in order to be successful, content marketing must be

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