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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
DOJ Launches Investigation into Breach of USMS System
Cyber Security
DOJ Launches Investigation into Breach of USMS System

The United States Marshals Service (USMS) recently experienced a devastating ransomware attack on one of its systems, containing highly sensitive and confidential law enforcement information. The attack resulted in the extraction of data from the system, including returns from legal proceedings, administrative information, and personal details relating to parties involved in USMS investigations, third parties, and certain USMS employees. Due

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Discover the Right Content Management System for Your Organization
Content Marketing Technology
Discover the Right Content Management System for Your Organization

Choosing the right content management system (CMS) for your organization can be a daunting task, as there are numerous options available and it’s essential to consider the specific objectives, resources, and technical capacity of your organization. It is important to select a CMS that can accommodate the needs of your organization and its users, while also being easy to maintain

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Unlocking the Power of User Generated Content for Your Brand
Content Marketing Technology
Unlocking the Power of User Generated Content for Your Brand

User Generated Content (UGC) is a type of digital content created by individuals and not by a company or organization. It can take the form of a video, image, or review posted on the internet and is becoming increasingly important for businesses due to its ability to engage customers and build relationships with them. UGC helps to create a sense

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Benefits of Automated B2B Marketing Campaigns
Marketing Automation / Email Marketing
Benefits of Automated B2B Marketing Campaigns

B2B marketing automation platforms (MAPs) are essential tools for modern marketers looking to optimize their campaigns and maximize their return on investment. These platforms provide a wide range of benefits, such as increased marketing efficiency, better-qualified leads, multi-channel views of prospect behavior, more effective alignment of sales and marketing goals, improved lead conversion and ROI, and the ability to personalize

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Six-Step Process for Responding to Data Breaches
Cyber Security
Six-Step Process for Responding to Data Breaches

As the cyber threat landscape continues to evolve and become more sophisticated, data protection and cybersecurity have become vital components of any organization’s risk management strategy. In order to ensure that digital assets remain secure from malicious actors, organizations must implement a comprehensive approach to data protection and cybersecurity, including multiple safeguards and protocols. The first step in any such

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Leveraging Email Series for Increased Click-Through Rates and Conversions
Marketing Automation / Email Marketing
Leveraging Email Series for Increased Click-Through Rates and Conversions

Email series is an invaluable tool for digital marketers looking to be successful in their campaigns. By using email series, marketers can build relationships with their customers, increase click-through rates, drive conversions, and create long-lasting relationships with subscribers. To maximize success and get the most out of this marketing technique, it is important to understand the key elements of successful

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Mobile Malware: An Increasing Threat to Mobile Device Users
Cyber Security
Mobile Malware: An Increasing Threat to Mobile Device Users

As the world continues to transition into a digital age, mobile devices have become an essential part of everyday life. Unfortunately, this has also caused an increase in malicious software, also known as malware. Mobile malware is a specific type of malicious software that is specifically designed to target mobile devices, such as smartphones and tablets. It can be used

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How to Create an Effective Content Marketing Plan
Content Marketing Technology
How to Create an Effective Content Marketing Plan

Content marketing has become an essential tool for businesses of all sizes and industries, as it allows them to effectively reach and engage their target audience. Content marketing can include blogs, videos, podcasts, webinars, and more. It’s a powerful tool for building brand awareness, driving website traffic, and increasing conversions. However, in order to be successful, content marketing must be

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