b2b-daily
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
CrowdStrike Update Triggers Massive Global Outage on Microsoft Devices
Cyber Security
CrowdStrike Update Triggers Massive Global Outage on Microsoft Devices

The cybersecurity landscape experienced a seismic disruption recently when a software update from CrowdStrike led to a massive global outage, affecting approximately 8.5 million Microsoft Windows devices. This unexpected event highlighted significant challenges and vulnerabilities within today’s interconnected digital infrastructure. The fallout was extensive, impacting critical sectors and bringing to the fore discussions on testing protocols, risk management, and cybersecurity

Read More
July 23, 2024
How Can You Create a Successful Email Marketing Campaign?
Marketing Automation / Email Marketing
How Can You Create a Successful Email Marketing Campaign?

Email marketing remains an integral part of a comprehensive digital marketing strategy, providing direct communication with customers that leads to higher engagement, increased conversion rates, and improved retention rates. Despite the rise of social media and other digital channels, email marketing offers a uniquely personal means to connect with audiences. Leveraging this channel effectively requires a multi-faceted approach that combines

Read More
July 22, 2024
Can Misconfigurations in Cybersecurity Cause Global IT Disasters?
Cyber Security
Can Misconfigurations in Cybersecurity Cause Global IT Disasters?

A misconfigured content update released by CrowdStrike late on Thursday inadvertently triggered worldwide outages across Microsoft Windows systems, taking many of the world’s most essential services offline. CrowdStrike was attempting to update content that their Falcon Sensor uses to perform real-time threat detection and endpoint protection by monitoring system activities that identify suspicious behavior to prevent cyber attacks. The content

Read More
July 22, 2024
How Will HH Global’s Acquisition of Northell Transform Marketing?
Marketing Automation / Email Marketing
How Will HH Global’s Acquisition of Northell Transform Marketing?

In a significant development, HH Global has finalized the acquisition of Northell Partners Ltd, a best-in-class provider of marketing technology and AI solutions, signed on July 16, 2024. This strategic move aims to bolster HH Global’s capabilities in adopting AI and machine learning, enhancing both client services and internal operations. Northell’s advanced AI technology is anticipated to offer new and

Read More
July 22, 2024
Cellebrite Struggles with Latest iPhone and Android Unlocking Capabilities
Cyber Security
Cellebrite Struggles with Latest iPhone and Android Unlocking Capabilities

Today, digital forensics confronts an ever-evolving battleground, where companies like Cellebrite strive to stay one step ahead in the race against increasingly sophisticated device security. Recently leaked confidential documents shed light on the current state of Cellebrite’s unlocking technology, revealing a juxtaposition of strengths and significant shortcomings. This comprehensive examination dives deep into the capabilities and limitations of Cellebrite’s tools,

Read More
July 22, 2024
How Did a Faulty Update from CrowdStrike Disrupt 8.5 Million Windows Devices?
Cyber Security
How Did a Faulty Update from CrowdStrike Disrupt 8.5 Million Windows Devices?

On July 18, the cybersecurity landscape was shaken when a faulty software update from CrowdStrike caused system crashes in approximately 8.5 million Windows devices globally. This incident severely impacted both businesses and individuals who rely on Windows operating systems for their daily functions. While CrowdStrike was responsible for the problematic update, Microsoft took immediate steps to contain the damage and

Read More
July 22, 2024
How Can We Humanize AI-Generated Content for Authenticity and Engagement?
Content Marketing Technology
How Can We Humanize AI-Generated Content for Authenticity and Engagement?

Artificial Intelligence (AI) has transformed many fields, including content creation, bringing a myriad of benefits but also inherent challenges in ensuring the content remains authentic and engaging. While AI can efficiently handle various tasks in content creation, relying solely on AI-generated text can lead to misinformation, repetitive patterns, and a lack of human touch. This article delves into effective strategies

Read More
July 19, 2024
How Is AI Transforming the Future of Content Creation Industries?
Content Marketing Technology
How Is AI Transforming the Future of Content Creation Industries?

Artificial intelligence (AI) is not just a technological advancement; it’s a paradigm shift reshaping the content creation landscape. Across various sectors, AI’s influence is burgeoning, altering how content is produced, disseminated, and consumed. This sweeping change brings myriad benefits, risks, and ethical considerations. With the advent of sophisticated AI models, content creators find themselves at the crossroads of innovation and

Read More
July 19, 2024
Optimizing Omnichannel Marketing with Martech: Forrester’s Insights
Marketing Automation / Email Marketing
Optimizing Omnichannel Marketing with Martech: Forrester’s Insights

It is challenging to design a marketing plan that does not incorporate marketing technology. Optimizing these technologies is essential to make marketing efforts more efficient and effective. Known as Martech, marketing technology includes platforms and software that aid in creating, administering, implementing, and evaluating both online and offline marketing campaigns, experiences, and content. Omnichannel marketing, on the other hand, is

Read More
July 18, 2024
How Can Account-Based Marketing Boost Your B2B Strategy and ROI?
B2B Marketing
How Can Account-Based Marketing Boost Your B2B Strategy and ROI?

In today’s competitive business landscape, standing out from the crowd requires more than just traditional marketing strategies. For B2B companies, especially those targeting large enterprises, governments, and other sizable accounts, Account-Based Marketing (ABM) has emerged as a powerful tool. ABM focuses marketing efforts on key accounts rather than segments or industries, creating personalized campaigns tailored to individual accounts. This targeted

Read More
July 18, 2024
How Can You Integrate Trends Into Your SEO Content Strategy?
Content Marketing Technology
How Can You Integrate Trends Into Your SEO Content Strategy?

Integrating trends into your SEO content strategy is an effective way to enhance brand awareness and improve search performance. By tapping into what’s popular or rising, you can attract a wider audience and differentiate your brand from competitors. Whether it’s through creating timely content, optimizing existing material, or leveraging digital PR, understanding how to incorporate trends can provide a significant

Read More
July 18, 2024
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?

Artificial intelligence (AI) is rapidly transforming the marketing industry, fundamentally reshaping how marketers strategize and engage with customers. By leveraging advanced technologies and data-driven insights, AI has enabled businesses to predict campaign outcomes more accurately, analyze customer behavior and trends, and automate various tasks to enhance efficiency and precision. This groundbreaking shift toward AI-driven marketing has empowered businesses to enhance

Read More
July 17, 2024