In the world of email marketing, open rates have long been regarded as a crucial performance indicator for marketers. However, with the continually evolving regulations and privacy concerns surrounding email marketing, along with email platforms’ responses to these changes, the accuracy and reliability of open rate data have become questionable. In this article, we will explore the limitations of open
In the realm of sales, communication is key. While cold calling and in-person meetings have traditionally been the go-to methods, email has emerged as a powerful tool for reaching out to potential customers. However, with the influx of sales emails flooding inboxes worldwide, it is crucial to craft messages that stand out and capture the attention of recipients. In this
In today’s digital landscape, marketers are constantly seeking innovative tools and strategies to enhance their marketing efforts. Levity, an AI-powered SaaS platform, has emerged as a game-changer, offering a no-code automation solution specifically designed for marketers without technical expertise. This article delves into Levity’s capabilities, benefits, and its disruptive impact on the marketing technology industry. Overview of Levity’s No-Code Automation
A new and sophisticated malware campaign named “P2Pinfect” has emerged, posing a significant threat to publicly-accessible deployments of the Redis data store. This article provides an in-depth analysis of the P2Pinfect malware, highlighting its unique characteristics, infection process, botnet establishment, and potential future implications. Cado Security researchers have been closely monitoring this campaign to provide timely updates on its evolving
In a concerning development for cybersecurity, hundreds of Citrix NetScaler ADC and Gateway servers have fallen victim to malicious actors who exploited a critical code injection vulnerability. Referred to as CVE-2023-3519, this flaw could potentially lead to unauthenticated remote code execution. Details of the vulnerability The code injection vulnerability, which Citrix addressed through a patch last month, carries a CVSS
A contractor that provides claims processing and other services has fallen victim to the zero-day MOVEit vulnerability, impacting over 500 organizations globally. Among those affected are several community health plan customers, including a staggering 1.7 million members of the Oregon Health Plan. This breach has raised serious concerns about the security of personal and protected health information handled by healthcare
In today’s digital age, establishing a dedicated online presence is vital for businesses looking to thrive in a competitive landscape. Rocketmailer, a leading email marketing platform, understands this importance and has recently launched its own website to showcase its capabilities. The website aims to demonstrate how users can create and manage email newsletters and multi-channel campaigns with ease using the
In today’s digital landscape, email marketing remains a powerful tool for businesses to engage with their audience and drive sales. However, to effectively leverage email campaigns, it is crucial to understand the true value of an email address. In this article, we will delve into the intricacies of determining the budget for acquiring email addresses, calculating their value, generating revenue
In today’s competitive business landscape, traditional marketing strategies often fall short in reaching the right audience and driving meaningful engagement. This is where account-based marketing (ABM) comes into play. ABM takes a targeted approach by focusing on specific high-value accounts, delivering personalized content, and building strong relationships to maximize business growth. In this article, we will delve into the key
In the ever-evolving landscape of technology, content development has emerged as both an art and a science. It requires a delicate balance of analytical and imaginative thinking to effectively communicate ideas and capture the essence of a technology’s transformative potential. By embracing both facets, content creators can truly engage with their audience and inspire them to explore the possibilities of
In today’s interconnected world, the threat of cyber risks looms larger than ever before. Recognizing the need for comprehensive guidance on protecting organizations from cyber threats, the International Bar Association (IBA) has published a groundbreaking report titled “Global Perspectives on Protecting Against Cyber Risks: Best Governance Practices for Senior Executives and Boards of Directors.” This report provides a first-of-its-kind roadmap
In recent months, a zero-day vulnerability in Ivanti’s Endpoint Manager Mobile (EPMM) product has been extensively exploited by an advanced persistent threat (APT) group. Since April 2023, this APT group has been taking advantage of the vulnerability, compromising several Norwegian organizations and even gaining access to and compromising a Norwegian government agency’s network. Discovery of Attacks The cyberattacks involving the
