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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Unlocking Business Growth: The Power of Email Marketing Automation and Personalization
Marketing Automation / Email Marketing
Unlocking Business Growth: The Power of Email Marketing Automation and Personalization

Email marketing continues to be one of the most effective ways to reach potential customers and encourage repeat business. However, managing a large number of email subscribers and sending personalized emails to each one can be an overwhelming task. This is where an email marketing automation platform comes into play. In this article, we will discuss the benefits of using

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Unleashing the Power of Email Marketing for E-commerce: Boost Conversions and Foster Customer Loyalty with Postr
Marketing Automation / Email Marketing
Unleashing the Power of Email Marketing for E-commerce: Boost Conversions and Foster Customer Loyalty with Postr

When it comes to e-commerce, email marketing has emerged as a powerful tool for businesses to connect with their audience, promote products and services, and build lasting customer relationships. With the potential to deliver personalized, targeted content directly to customers’ inboxes, email marketing provides an essential platform for e-commerce businesses to drive conversions, maximize customer retention, and ultimately boost sales.

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Strategic Content Marketing: How to Maximize Reach, Engagement, and Lead Generation with Optimized Post Timing & Targeting
Content Marketing Technology
Strategic Content Marketing: How to Maximize Reach, Engagement, and Lead Generation with Optimized Post Timing & Targeting

In today’s digital age, content has become the cornerstone of effective marketing. With the rise of social media platforms and the ever-growing ubiquity of the Internet, companies have discovered the importance of engaging with their target audience through effective content marketing strategies. However, simply creating content is not enough. To truly stand out in the crowded online space and connect

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The Importance of Content in the Digital Age
Content Marketing Technology
The Importance of Content in the Digital Age

In today’s digital age, content is king. With over 4.6 billion people currently online, creating and distributing content has become an essential part of any business’s marketing strategy. Customers now expect not just a great product or service but also valuable, relevant, and consistent content. In this article, we will discuss the importance of content strategy and content marketing, and

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The Importance and Benefits of Email Marketing for Your Business
Marketing Automation / Email Marketing
The Importance and Benefits of Email Marketing for Your Business

The digital marketing landscape is constantly evolving and marketers are continually searching for the most effective ways to reach their target audience. Amid this whirlwind of changes, one technique has proven its staying power – email marketing. In today’s article, we will explore the importance and benefits of email marketing and why it remains a reliable and effective method of

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How to Hire a Freelance Email Marketer for Your Business
Marketing Automation / Email Marketing
How to Hire a Freelance Email Marketer for Your Business

Email marketing is an essential tool for businesses to communicate with their audience and promote their products or services. However, not every business has the expertise or time to execute successful email marketing campaigns on their own. This is where hiring a freelance email marketer can be beneficial. In this article, we will discuss how to hire a freelance email

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Mastering the Art of Engaging Cold Emails: Strategies for Success
Marketing Automation / Email Marketing
Mastering the Art of Engaging Cold Emails: Strategies for Success

As a sales professional, you know that cold emails can be a powerful tool for reaching potential clients and generating new business. However, crafting effective cold emails can be a challenge, particularly if you do not have a solid framework in place. In this guide, we’ll explore some key strategies for crafting cold emails that are short, easy to understand,

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Gamification Content Marketing: A Strategy That Boosts Engagement and Generates Sales Revenue
Content Marketing Technology
Gamification Content Marketing: A Strategy That Boosts Engagement and Generates Sales Revenue

In today’s fast-paced and competitive digital landscape, marketers are constantly on the lookout for new and innovative ways to engage their audience. One strategy that has gained popularity in recent years is gamified content marketing – the use of game elements to make marketing campaigns more engaging and interactive. In this article, we’ll take a closer look at the potential

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Mastering the Art of FAQs: A Comprehensive Guide to Boosting Customer Service and Satisfaction
Content Marketing Technology
Mastering the Art of FAQs: A Comprehensive Guide to Boosting Customer Service and Satisfaction

In today’s fast-paced world, customers expect quick and easy access to information about the products and services they purchase. For businesses that receive a high volume of customer inquiries, creating an FAQ (Frequently Asked Questions) page can be an effective way to provide quick and helpful answers to common queries. A well-crafted FAQ page not only saves customers time and

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Mastering the Art of Content Marketing: How to Identify, Engage, and Monetize Your Target Audience
Content Marketing Technology
Mastering the Art of Content Marketing: How to Identify, Engage, and Monetize Your Target Audience

In today’s fast-paced digital world, content marketing has become a crucial component of any successful marketing plan. With the advent of social media and other online platforms, businesses have more ways than ever to reach their target audience and promote their products and services. However, not all content is created equal, and not all content resonates with your target customers.

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How to Conduct a Successful Content Audit — Tips and Strategies
Content Marketing Technology
How to Conduct a Successful Content Audit — Tips and Strategies

The internet is constantly evolving, and so is the content on it. It is no surprise that businesses, bloggers, and organizations are always looking to update their content. A content audit is a vital step towards achieving that goal. However, it can be an intimidating process. In this article, we will discuss some strategies and tips that will help you

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Captivating Your 2023 Audience: Mastering Content Elevation and Amplifying Reader Engagement
Content Marketing Technology
Captivating Your 2023 Audience: Mastering Content Elevation and Amplifying Reader Engagement

In today’s digital age, the battle for attention online is more fierce than ever. The amount of content available on the internet is overwhelming, making it increasingly difficult to rise above the noise and gain readership for your content. To overcome this challenge, it is essential to elevate your content and make it stand out from the crowd. In this

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