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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
US Government Sanctions Iranian Officials for Cyberattacks on Unitronics and Critical Infrastructure
Cyber Security
US Government Sanctions Iranian Officials for Cyberattacks on Unitronics and Critical Infrastructure

The United States government has taken a decisive stand against Iranian cyberattacks by imposing sanctions on six Iranian government officials. These officials are affiliated with the Iranian Revolutionary Guard Corps Cyber-Electronic Command (IRGC-CEC), an organization responsible for conducting cyber activities aimed at critical infrastructure. In particular, these cyberattacks targeted Israeli PLC vendor Unitronics. This article delves into the background of

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February 5, 2024
Ethical Concerns and Legal Controversies Surrounding AI-Generated Content
Content Marketing Technology
Ethical Concerns and Legal Controversies Surrounding AI-Generated Content

The rapid advancement of artificial intelligence (AI) technology has led to a significant increase in the generation of AI-authored content. However, this surge has made it increasingly challenging to differentiate between content created by humans and that generated by AI algorithms. As the lines between human and AI-generated content blur, a range of ethical concerns emerge. This article delves into

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February 5, 2024
Unlocking Success in Email Marketing: A Detailed Guide to Personalization Strategies
Marketing Automation / Email Marketing
Unlocking Success in Email Marketing: A Detailed Guide to Personalization Strategies

Personalized email campaigns have revolutionized the way marketers connect with their audience. By tailoring email content to suit the individual preferences, interests, and behaviors of subscribers, businesses can significantly boost open rates, click-through rates, and conversions. In this article, we will explore the various strategies and techniques involved in creating highly effective personalized email campaigns. Collecting Subscriber Data for Personalization

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February 5, 2024
Crisis Management: Adapting Your Email Marketing Strategy Amidst Global Events
Marketing Automation / Email Marketing
Crisis Management: Adapting Your Email Marketing Strategy Amidst Global Events

In today’s interconnected world, global events such as pandemics or natural disasters can have a profound impact on consumer behavior, priorities, and sensitivities. As businesses navigate through such challenging times, it becomes crucial for email marketers to understand and acknowledge these shifts. By adapting their tone and content in a compassionate and supportive manner, brands can not only build trust

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February 2, 2024
The Modern CMS: Unlocking the Power of Digital Content Management
Content Marketing Technology
The Modern CMS: Unlocking the Power of Digital Content Management

In today’s digital landscape, a content management system (CMS) has become more than just a tool for creating and managing digital content; it has evolved to become a central component of a brand’s digital strategy. A CMS enables seamless collaboration, content distribution, and provides a consistent online experience, enhancing a brand’s ability to connect with its target audience and achieve

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February 2, 2024
Exploring Pawn Storm: An In-Depth Analysis of the Persistent Threat Actor
Cyber Security
Exploring Pawn Storm: An In-Depth Analysis of the Persistent Threat Actor

Pawn Storm, also known as APT28, has made a significant impact in the cybersecurity landscape as an advanced persistent threat actor. With a history dating back to 2004 and employing a range of techniques, this elusive group has targeted high-value entities globally, leaving a trail of compromised systems in its wake. Persistence Through Outdated Methods In an era of evolving

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February 2, 2024
The Growing Concerns Surrounding the Expansion of Live Facial Recognition Technology: The Need for Proper Scrutiny and Accountability
Cyber Security
The Growing Concerns Surrounding the Expansion of Live Facial Recognition Technology: The Need for Proper Scrutiny and Accountability

Live Facial Recognition (LFR) technology has become an increasingly valuable tool for police forces in their efforts to combat crime. However, there is a pressing concern that its use is being expanded without sufficient scrutiny and accountability. In order to address these concerns, it is crucial to examine the potential risks and limitations associated with LFR deployment, as well as

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February 2, 2024
Enhancing Email Marketing Strategies: The Definitive Guide to Mastering Email Footers
Marketing Automation / Email Marketing
Enhancing Email Marketing Strategies: The Definitive Guide to Mastering Email Footers

In today’s digital marketing landscape, email communication remains a cornerstone for businesses to connect with their audience. However, amidst the cluttered inbox, ensuring credibility, compliance, and effective communication can be challenging. This is where email footers play a critical role. Often overlooked, these small sections at the bottom of an email can provide a wealth of benefits for businesses. In

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February 2, 2024
The Transformative Power of Marketing Automation: Empowering Small and Medium-sized Businesses for Long-Term Success
Marketing Automation / Email Marketing
The Transformative Power of Marketing Automation: Empowering Small and Medium-sized Businesses for Long-Term Success

In today’s fast-paced and digitally-driven business landscape, marketing automation has emerged as a powerful tool for organizations across industries. By leveraging software and advanced technologies, marketing teams can streamline their efforts, save valuable time and resources, and focus on strategy and creativity. In this article, we will explore the benefits of marketing automation and its crucial role in enabling small

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February 2, 2024
Massive Database Containing Personal Information of 750 Million Indians for Sale on the Dark Web
Cyber Security
Massive Database Containing Personal Information of 750 Million Indians for Sale on the Dark Web

A shocking incident of data security breach has come to light, with a massive database containing personal information of approximately 750 million individuals in India being offered for sale on the dark web. This breach has raised serious concerns about the vulnerability of personal data and the urgent need for enhanced cybersecurity measures. Let’s delve into the details of this

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February 2, 2024
Blackbaud Data Breach: Severe Security Lapses and Legal Repercussions
Cyber Security
Blackbaud Data Breach: Severe Security Lapses and Legal Repercussions

In a shocking incident, Blackbaud, a prominent provider of cloud software and services to non-profit organizations, suffered a massive data breach that resulted in the compromise of sensitive personal information belonging to millions of consumers. The breach exposed Blackbaud’s shoddy security measures and data retention practices, allowing a skilled hacker to gain prolonged access to their systems undetected. This article

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February 2, 2024
The Evolution of Content Marketing: Driving Engagement and Personalization
Content Marketing Technology
The Evolution of Content Marketing: Driving Engagement and Personalization

In the ever-evolving digital landscape, content marketing has become a crucial strategy for businesses to capture the attention of their target audience. By creating and promoting valuable, relevant content, businesses can drive increased website traffic, improve brand recognition, and nurture customers’ trust over time. Definition of content marketing Content marketing focuses on creating and promoting valuable, relevant content designed to

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February 1, 2024