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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Agentic AI: Revolutionizing Future Marketing Automation
Marketing Automation / Email Marketing
Agentic AI: Revolutionizing Future Marketing Automation

In the rapidly evolving landscape of marketing automation, Agentic AI stands as a transformative force, redefining business interactions through its innovative capabilities. Its emergence signifies a new era in customer engagement, stepping beyond traditional boundaries to offer personalized, integrated experiences across various platforms. Historically, marketing automation has progressed from rudimentary systems to sophisticated AI-driven technologies, each iteration seeking to enhance

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May 9, 2025
AI-Powered Email Marketing: Unlock Growth with Moonshot Newsletter
Marketing Automation / Email Marketing
AI-Powered Email Marketing: Unlock Growth with Moonshot Newsletter

The digital marketing landscape has been significantly transformed by artificial intelligence, reshaping strategies and tactics in ways unimaginable just a few years ago. With AI at the forefront, businesses are presented with boundless opportunities to enhance their marketing efforts. Enter the Moonshot Premium Newsletter, a novel initiative by Business Startup Support tailored specifically for email marketers keen on leveraging AI

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May 9, 2025
Is Email Marketing the Future of Digital Engagement?
Marketing Automation / Email Marketing
Is Email Marketing the Future of Digital Engagement?

In the fast-paced world of digital marketing, where trends pivot as swiftly as technologies evolve, email marketing has demonstrated remarkable resilience and adaptability. The Digital Silk analysis portrays a scenario where email marketing remains a predominant communication and engagement tool, underscored by the statistic that 96% of consumers actively check their email daily. This consistency is a testament to the

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May 9, 2025
Transforming SEO Data into Strategic Business Insights
Content Marketing Technology
Transforming SEO Data into Strategic Business Insights

In today’s data-driven business landscape, effectively communicating the significance of SEO insights to executives presents a distinct challenge. SEO, as a critical component of digital strategy, has the potential to significantly impact business goals, but its technical nature often obscures this potential from executive understanding. While abundant data is available, translating it into narratives that align with business priorities, such

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May 9, 2025
MirrorFace Targets Japan and Taiwan with Advanced Malware
Cyber Security
MirrorFace Targets Japan and Taiwan with Advanced Malware

MirrorFace, a formidable name in the world of cyber espionage, has recently intensified its operations targeting government agencies and public institutions in Japan and Taiwan. This nation-state threat actor group is linked to Earth Kasha, a sub-cluster of the infamous APT10, which is affiliated with China. The primary method of attack involves the strategic deployment of ROAMINGMOUSE malware, designed specifically

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May 9, 2025
Optimizing Security Controls: The Key to Robust Cyber Defense
Cyber Security
Optimizing Security Controls: The Key to Robust Cyber Defense

In today’s rapidly evolving digital landscape, organizations face a relentless barrage of cyber threats, underscoring the necessity of more than just having an arsenal of security tools. It is becoming increasingly clear that possessing such tools without optimizing their configurations offers little defense against sophisticated attacks. Emphasizing the shift from merely acquiring cybersecurity technologies to refining and optimizing them is

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May 9, 2025
How Will B2B Measure Content Success in 2025?
Content Marketing Technology
How Will B2B Measure Content Success in 2025?

In an era where digital content is inseparably linked with business strategies, B2B marketers have acknowledged the indispensability of precise metrics to track outcomes. The importance of understanding how content contributes to business growth has never been greater. As 2025 unfolds, there’s a notable shift among B2B marketers to hone in on specific metrics that align with broader company goals

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May 8, 2025
Is Technology the Future of OOH Advertising Innovation?
Marketing Automation / Email Marketing
Is Technology the Future of OOH Advertising Innovation?

Out-of-home (OOH) advertising is undergoing a seismic shift, transitioning from static displays to more dynamic, digitally driven interfaces. This evolution is not just a response to changing consumer behaviors and demands but a proactive adaptation seeking to keep pace with contemporary technological advancements. As a result, OOH has emerged as a more personalized, efficient, and engaging platform for brand communication,

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May 8, 2025
Will Sojern’s Email Service Revolutionize Hotel Bookings?
Marketing Automation / Email Marketing
Will Sojern’s Email Service Revolutionize Hotel Bookings?

In the ever-evolving hospitality industry, Sojern’s newly launched fully managed email marketing service emerges as a potential game-changer for hotel bookings. With a specific focus on hoteliers, the service promises to fortify direct bookings and enhance guest loyalty while reducing reliance on online travel agencies (OTAs). By capitalizing on an AI-driven platform, coupled with professional expertise, Sojern seeks to address

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May 8, 2025
Is AI the Future of B2B Marketing Automation?
Marketing Automation / Email Marketing
Is AI the Future of B2B Marketing Automation?

The marketing landscape is transforming rapidly, driven largely by advancements in artificial intelligence (AI). As businesses strive to maintain a competitive edge in an increasingly digital world, the integration of AI into B2B marketing automation is garnering significant attention. A recent report sheds light on evolving dynamics in this sector, revealing promising trends, notable achievements, and persistent challenges. This exploration

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May 8, 2025
Mailchimp: Versatile Email and Marketing Solution Reviewed
Marketing Automation / Email Marketing
Mailchimp: Versatile Email and Marketing Solution Reviewed

Mailchimp has steadily evolved into a multifaceted marketing platform since its inception, transforming from a basic email marketing tool into a comprehensive solution for businesses aiming to streamline their digital marketing campaigns. This transition highlights Mailchimp’s growth and adaptability to the ever-changing demands of modern marketing, positioning it as a key player in the field of digital communication strategy. By

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May 8, 2025
AI Lip Sync Revolutionizes Media Content Creation
Content Marketing Technology
AI Lip Sync Revolutionizes Media Content Creation

In recent years, AI lip sync technology has emerged as one of the most transformative innovations within the digital media landscape, catering to the quest for dynamic and engaging content amidst rapid technological advancements. Traditional video production methods, often characterized by high costs and intricate processes, are being revolutionized by AI-powered tools like MagicHour. This technology eliminates the cumbersome hurdles

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May 8, 2025