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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximize Business Growth with Proven Email Marketing Strategies
Marketing Automation / Email Marketing
Maximize Business Growth with Proven Email Marketing Strategies

Email marketing remains a cornerstone in the landscape of digital marketing for its unparalleled ability to foster direct and impactful connections with potential and existing customers. This form of marketing, characterized by its personal touch and high return on investment (ROI), provides businesses with a cost-effective means to diversify their outreach and engagement efforts. By incorporating strategic segmentation, personalization, and

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March 12, 2024
How Can Sales Teams Cut Through Email Saturation?
Marketing Automation / Email Marketing
How Can Sales Teams Cut Through Email Saturation?

The era of blanketing prospects with generic sales pitches is waning. Instead, sales teams must pivot to a highly nuanced approach—zeroing in on leads already signaling interest. This intent-based targeting is not guesswork; it leverages a powerful blend of product, marketing, and third-party data. By scrutinizing behavioral signals, such as web page visits or content interactions, sales representatives can filter

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March 12, 2024
Revamping Sales Strategies to Beat Email Overwhelm
Marketing Automation / Email Marketing
Revamping Sales Strategies to Beat Email Overwhelm

As email inboxes become increasingly crowded, the effectiveness of sales emails is on the decline, necessitating a shift in sales strategies. Sales teams must innovate their approach to cut through the noise and make an impact on potential customers. Modern sales approaches need to be agile, targeting the right people with engaging content that stands out. To enhance email effectiveness,

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March 12, 2024
AI Revolutionizes Marketing: Tools for Personalized Campaigns in 2024
Marketing Automation / Email Marketing
AI Revolutionizes Marketing: Tools for Personalized Campaigns in 2024

In the dynamic arena of digital marketing, Artificial Intelligence (AI) stands as the transformative force ushering us into an era where data is king and personalization is the queen. Entering 2024, AI’s prowess has been folded into the very fabric of the marketing strategy, permeating the path that leads to a customer’s heart through bespoke content and interactions. These sophisticated

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March 12, 2024
How Does AI Optimize Content Management Workflows?
Content Marketing Technology
How Does AI Optimize Content Management Workflows?

Artificial Intelligence (AI) is revolutionizing industries by streamlining workflows, and its impact on content management is particularly significant. AI tools are at the forefront of simplifying complex processes within this field, enabling professionals to shift their focus from mundane tasks to more strategic, creative efforts. Through AI, content management systems are becoming more efficient, automating labor-intensive tasks such as tagging,

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March 12, 2024
How Can Entity Analysis Improve Your SEO Competitor Strategy?
Content Marketing Technology
How Can Entity Analysis Improve Your SEO Competitor Strategy?

In the competitive world of SEO, keeping ahead demands leveraging advanced techniques, and entity analysis offers a prime opportunity. By understanding entity analysis, you can align your content more effectively with how search engines like Google organize information, moving beyond mere keyword density. Entity analysis is about crafting a nuanced SEO strategy that recognizes the complex way search engines categorize

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March 12, 2024
How Does Earth Kapre Conduct Undetected Cyber Espionage?
Cyber Security
How Does Earth Kapre Conduct Undetected Cyber Espionage?

The notorious Earth Kapre hacking group, also known by the monikers RedCurl and Red Wolf, has raised alarms across the cybersecurity landscape with its advanced cyber espionage tactics. Proficient in social engineering, they expertly manipulate targets into undermining their own digital defenses. Their approach typically involves sophisticated phishing schemes where deceptive emails serve as a conduit to deliver malicious ISO

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March 12, 2024
Why is Email List Hygiene Crucial for Marketing ROI?
Marketing Automation / Email Marketing
Why is Email List Hygiene Crucial for Marketing ROI?

In the competitive landscape of email marketing, the quality of your email list can make or break your campaign’s success. Ensuring that your email list is clean and well-maintained is not just a matter of good housekeeping—it’s a strategic imperative that has a direct impact on your marketing return on investment (ROI). Let’s delve into why keeping your email list

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March 12, 2024
How Does AI Enhance Cybersecurity in Today’s Digital Era?
Cyber Security
How Does AI Enhance Cybersecurity in Today’s Digital Era?

Artificial Intelligence (AI) stands as a crucial ally in the battleground of cybersecurity, helping to shield organizations from the wave of complex cyber threats. AI’s remarkable ability to quickly process and understand large datasets is essential for enhancing cybersecurity protocols. By integrating AI into their defenses, organizations can quickly identify and respond to potential security breaches, making their cybersecurity efforts

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March 11, 2024
eCommerce Retailers Risk Sales with Lax Email Security Compliance
Marketing Automation / Email Marketing
eCommerce Retailers Risk Sales with Lax Email Security Compliance

In the treacherous waters of digital commerce, email security serves as both a lifesaver and a shield for retailers. With the announcement from Yahoo and Google setting a new standard for email authentication, retailers find themselves at a crossroads. By February 2024, failing to implement a Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy will no longer be an oversight

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March 11, 2024
Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures
Cyber Security
Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures

Cybersecurity experts are sounding the alarm over a sophisticated phishing operation that weaponizes Dropbox, a service typically seen as trustworthy. This cunning attack is designed to sidestep multi-factor authentication—once deemed a cornerstone of digital protection. The situation casts new doubts on the reliability of MFA, underscoring the evolving complexity of online threats. The security community is now grappling with the

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March 11, 2024
Google Launches March 2024 Core Update to Elevate Search Quality
Content Marketing Technology
Google Launches March 2024 Core Update to Elevate Search Quality

Google’s commitment to refining search results has led to the significant March 2024 Core Update, launched on March 5, 2024. This extensive update involves comprehensive improvements in the search algorithm aimed at sharpening the accuracy and relevance of search outcomes. Simultaneously, Google has introduced a new set of anti-spam policies to maintain the integrity of its search results. The update

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March 11, 2024