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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Transformative Content Marketing for Churches: Unleashing the Power of Connection and Community
Content Marketing Technology
Transformative Content Marketing for Churches: Unleashing the Power of Connection and Community

In today’s digital age, content marketing has emerged as a powerful tool for churches to connect deeply with their congregation and the wider community. By creating and sharing valuable and engaging content, churches can foster a sense of community, inspire and inform their audience, and attract new members. This article will explore the essential aspects of church content marketing, emphasizing

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Georgia-Based Firm NASCO Reports Major Health Data Hack Involving Progress Software’s MOVEit Software
Cyber Security
Georgia-Based Firm NASCO Reports Major Health Data Hack Involving Progress Software’s MOVEit Software

In a significant cybersecurity incident, NASCO, a Georgia-based firm providing administrative services for health plans, has reported a major health data hack involving their use of Progress Software’s MOVEit file transfer software. The breach, which occurred about six months ago, is said to have impacted a significant number of individuals, including thousands of residents in Maine. Scope of the Hack:

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The Future of Content Strategy: Harmonizing AI efficiency with Human creativity
Content Marketing Technology
The Future of Content Strategy: Harmonizing AI efficiency with Human creativity

In the ever-evolving landscape of content creation, the future lies in finding the perfect balance between harnessing the efficiency of artificial intelligence (AI) and unleashing the boundless creativity of human minds. From streamlining processes to improving efficiency and enhancing the overall quality of content, generative AI has shown tremendous potential. However, it is crucial to understand the specific use cases

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Critical Security Flaw in F5’s BIG-IP Software Exposes Users to Active Exploitation
Cyber Security
Critical Security Flaw in F5’s BIG-IP Software Exposes Users to Active Exploitation

F5 Networks has issued a warning regarding an ongoing abuse of a critical security flaw in their widely-used BIG-IP software. This vulnerability, known as CVE-2023-46747, poses a significant risk as it enables unauthenticated attackers with network access to execute arbitrary system commands. Given the existence of a proof-of-concept (PoC) exploit and reports of active exploitation, immediate action is necessary to

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Mastering the Art of Confirmation Emails: Overcoming Delivery Challenges for Effective Customer Communication
Marketing Automation / Email Marketing
Mastering the Art of Confirmation Emails: Overcoming Delivery Challenges for Effective Customer Communication

Confirmation emails play a crucial role in ensuring effective communication and providing essential information to customers. They serve as more than just a courtesy; these emails can contain crucial details that are important for users to access and utilize a product or service. However, delivery issues often pose challenges, causing these vital messages to go unnoticed or blocked. In this

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Mastering Cold Email Marketing: A Comprehensive Approach to Audience Engagement and Business Growth
Marketing Automation / Email Marketing
Mastering Cold Email Marketing: A Comprehensive Approach to Audience Engagement and Business Growth

The success of your cold email campaign relies on a strong foundation: your email list. This article will guide you through the essential steps to create a high-quality list, personalize your emails, craft attention-grabbing subject lines, add value, maintain conciseness, create effective calls to action, manage expectations, test and analyze, and respect unsubscribe and privacy requests. Let’s dive in! Building

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Mastering Email Marketing: An Invaluable Tool to Boost Your Holiday Sales
Marketing Automation / Email Marketing
Mastering Email Marketing: An Invaluable Tool to Boost Your Holiday Sales

The holiday season is a bustling time for businesses as they strive to connect with their target audience and make a lasting impression. One of the most effective ways to achieve this is through email marketing. Email marketing allows businesses to directly reach their customers, offering personalized messages, exciting offers, and a sense of connection during this festive time. Hyper-personalization

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Unlocking the Power of AdTech: A Comprehensive Guide on Optimizing KPIs for Successful Email Marketing
Marketing Automation / Email Marketing
Unlocking the Power of AdTech: A Comprehensive Guide on Optimizing KPIs for Successful Email Marketing

The Evolution of Email Marketing: UIn today’s digital landscape, email marketing has emerged as one of the most powerful tools for businesses and marketers to engage with their audience. As technology continues to advance, the shift towards highly personalized and targeted email campaigns has become a significant trend. By harnessing the power of AdTech, businesses can collect and analyze vast

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Mastering Email Marketing: Strategies, Challenges, and the Future
Marketing Automation / Email Marketing
Mastering Email Marketing: Strategies, Challenges, and the Future

In today’s digital landscape, compliance has become a cornerstone of successful email marketing strategies. With the rise of privacy and accessibility concerns, it is crucial for businesses to prioritize compliance to maintain a positive sender reputation and ensure messages reach their intended recipients’ inboxes. Trust Landing on Safelists Building trust is vital for email deliverability. Safelists offer a reliable way

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Revolutionizing Success: Key Hacks for Optimizing Marketing Automation
Marketing Automation / Email Marketing
Revolutionizing Success: Key Hacks for Optimizing Marketing Automation

Marketing automation plays a crucial role in streamlining processes and increasing efficiency for businesses. To help you harness the power of marketing automation, we’ve gathered insights from twelve professionals, including Directors of Marketing and CEOs. In this article, we’ll unveil ten proven marketing automation hacks that will revolutionize your marketing efforts and drive exceptional results. Implement a 12-Step Email Nurture

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Managing Third-Party Risks: Safeguarding Your Organization’s Security
Cyber Security
Managing Third-Party Risks: Safeguarding Your Organization’s Security

In today’s interconnected business landscape, organizations rely heavily on third-party vendors, suppliers, and partners to enhance their operations and deliver valuable services. However, this reliance on external entities also introduces significant risks and vulnerabilities. To protect their own security and reputation, organizations must prioritize the management of third-party risks. This article will explore the importance of managing third-party risks and

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Maximizing Profits with Targeted Black Friday Email Campaigns: A Comprehensive Guide
Marketing Automation / Email Marketing
Maximizing Profits with Targeted Black Friday Email Campaigns: A Comprehensive Guide

The holiday shopping season brings with it a flurry of discounts, offers, and bargains as consumers gear up for the biggest shopping day of the year: Black Friday. In this digital age, email marketing has proven to be a powerful tool for businesses to reach out to their target audience. In this article, we will explore the importance of email

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