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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Are SVG Files Being Weaponized in Cyber Attacks?
Cyber Security
How Are SVG Files Being Weaponized in Cyber Attacks?

When SVG (Scalable Vector Graphics) files made their debut, they were hailed as a breakthrough for creating clean, responsive web graphics. However, this innovation inadvertently opened a Pandora’s box in the cybersecurity world. As early as 2015, cybercriminals began exploiting the innate characteristics of SVG files to initiate attacks. These files, benign in their primary function, possessed the alarming capability

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Is the UK’s Cybersecurity Ready for the AI Era?
Cyber Security
Is the UK’s Cybersecurity Ready for the AI Era?

The UK’s digital realm is experiencing an escalating struggle with cyber threats, as highlighted by a detailed report from Microsoft. This document brings attention to a crucial issue: the cybersecurity of British organizations is in jeopardy. A staggering 87% of these organizations are vulnerable to cyberattacks, spotlighting the massive gaps in their readiness to handle such invasions. This situation is

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Quantum Threat Looms: The Race to Reinforce Encryption Standards
Cyber Security
Quantum Threat Looms: The Race to Reinforce Encryption Standards

The swift progress in quantum computing signals a potential crisis for contemporary cryptographic systems. Quantum computers, anticipated to be able to decrypt current public key encryption within the coming years, have given rise to concerns epitomized by the “quantum doomsday clock.” This metaphorical clock underscores the urgency with which entities must act to safeguard their digital security. This imminent quantum

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How Can Restaurants Balance UGC Impact and Risks?
Content Marketing Technology
How Can Restaurants Balance UGC Impact and Risks?

User-generated content (UGC) has become vital to the restaurant industry’s growth and online presence. By showcasing genuine customer experiences, it naturally bolsters the brand’s reputation and provides valuable feedback. Despite these benefits, UGC also carries risks. Negative customer experiences can spread quickly, potentially damaging a restaurant’s image. To leverage UGC effectively, restaurants must adopt careful moderation policies and be proactive

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Mastering Digital Efficacy: All-In-One Marketing Suite Success
Marketing Automation / Email Marketing
Mastering Digital Efficacy: All-In-One Marketing Suite Success

In the fast-evolving online world, effective and integrated marketing strategies are crucial for gaining a competitive edge. Businesses are overwhelmed by an array of tools and techniques, each pledging to elevate their digital footprint. All-In-One Digital Marketing Packages stand out as a beacon of simplicity against this backdrop by merging critical marketing services into a single, holistic suite. These packages

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How Does Personalization Boost Content Marketing Success?
Content Marketing Technology
How Does Personalization Boost Content Marketing Success?

In today’s digital landscape, capturing consumer attention is more challenging than ever. Content marketing is the weapon of choice for businesses in this fight for attention, and at the center of successful content marketing lies personalization, a strategy that forges meaningful connections with the audience. Personalization transforms generic content into a symphony that not only catches the attention of consumers

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Is Content Marketing the Key to SEO Dominance?
Content Marketing Technology
Is Content Marketing the Key to SEO Dominance?

In the current competitive digital marketing environment, the mastery of search engine rankings is essential. Central to seizing that mastery is the powerful synergy between SEO and content marketing. Far from a mere supplementary tactic, quality content is fundamental to achieving SEO success. It’s through engaging and relevant content that a brand can attract, captivate, and retain its audience, making

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AI Revolution in South African Marketing: Trends and Ethics
Marketing Automation / Email Marketing
AI Revolution in South African Marketing: Trends and Ethics

The dawn of the AI era has brought about remarkable changes in the marketing sector globally, with South Africa experiencing its transformative wave. The adoption of Artificial Intelligence in marketing has led to more informed strategies, efficient operations, and enhanced customer experiences. As the industry navigates this new terrain, a discussion on the trends and ethical considerations is timely and

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Navigating the Future of Video Codecs: Quality and Innovation
Content Marketing Technology
Navigating the Future of Video Codecs: Quality and Innovation

Video codecs are pivotal in the progression of media consumption, greatly influencing the quality and delivery efficiency of video content. As we progress, recognizing the importance of these codecs is crucial to understanding how they impact our interaction with videos. Currently, various codecs like H.264, H.265, and VP9 are commonly used, each with its own set of advantages for compression

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How Does Chrome’s Use After Free Flaw Impact Browser Security?
Cyber Security
How Does Chrome’s Use After Free Flaw Impact Browser Security?

As the primary portal to the internet for a vast audience, Google Chrome’s security is vital due to its widespread use and the confidential data it handles. The discovery of a Use-After-Free (UAF) vulnerability, such as CVE-2024-2400, is particularly concerning because of its potential to compromise user safety on a large scale. This type of security flaw can enable unauthorized

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Emerging Earth Krahang APT Targets Governments Worldwide
Cyber Security
Emerging Earth Krahang APT Targets Governments Worldwide

In the rapidly evolving world of cyber warfare, a new Advanced Persistent Threat (APT), Earth Krahang, has emerged, drawing attention due to its presumed links to the Chinese cyber espionage ecosystem. This APT exemplifies the increasing complexity within digital conflict and stands out for its extensive operations and recent presence on the international cyber threat landscape. The arrival of Earth

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How Can SEO Elevate Your Business’s Digital Footprint?
Content Marketing Technology
How Can SEO Elevate Your Business’s Digital Footprint?

In today’s digital world, strong Search Engine Optimization (SEO) is key to a thriving online marketing campaign. By tuning your website and content to meet SEO standards, you position your brand to rise above the competition. It’s about driving not just any traffic, but the right traffic that will interact and engage with what you offer. SEO doesn’t just increase

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