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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Online Learning Videos: Avoiding Common Mistakes and Prioritizing Engaging Storytelling
Content Marketing Technology
Online Learning Videos: Avoiding Common Mistakes and Prioritizing Engaging Storytelling

Online learning videos have become an integral component of education and corporate training. They offer a variety of benefits, including increased engagement, improved information retention, and accessibility. However, organizations often make common mistakes when creating online learning content, which can lead to lower engagement and effectiveness. This article explores these common mistakes and emphasizes the importance of incorporating engaging storytelling

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Unlocking Email Success: Master the Art of Crafting Effective Subject Lines for Your Marketing Campaigns
Marketing Automation / Email Marketing
Unlocking Email Success: Master the Art of Crafting Effective Subject Lines for Your Marketing Campaigns

Email marketing is a powerful tool for businesses of all sizes and industries. But in order for email marketing to be effective, it must be done right. From crafting the perfect message to choosing the right imagery, there are many aspects to consider when creating a successful email campaign. However, one of the most important elements is often overlooked: the

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The Importance and Strategies of Content Marketing for Businesses
Content Marketing Technology
The Importance and Strategies of Content Marketing for Businesses

As the digital age continues to evolve, traditional methods of marketing are becoming less effective at reaching and engaging consumers. Today’s consumers are bombarded with countless advertisements, making it difficult for brands to stand out in an overcrowded marketplace. This is where content marketing comes in. Defined as generating and distributing valuable and applicable material that draws in and engages

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Every piece of content needs structure
Content Marketing Technology
Every piece of content needs structure

Have you ever come across a piece of content that seemed to jump from one topic to another without any clear structure? Or perhaps you found yourself struggling to understand what the content was about? Chances are, the lack of structure was the culprit. Every piece of content, whether it’s an article, blog post, or even a social media post,

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Why Building an Email List is Vital for Creator-Led Brand Partnerships in Today’s Revenue-Focused Landscape
Marketing Automation / Email Marketing
Why Building an Email List is Vital for Creator-Led Brand Partnerships in Today’s Revenue-Focused Landscape

In recent years, creator-led brand partnerships have become an increasingly popular form of advertising. Brands are partnering with creators on social media platforms to increase their reach and engagement with a younger audience. However, according to recent insights from Deloitte, Linktree, CreatorIQ, and other established brands, there has been a shift in the way these partnerships are evaluated. It is

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Mastering Content Marketing: A Comprehensive Guide to Building and Managing a Winning Calendar for Success
Content Marketing Technology
Mastering Content Marketing: A Comprehensive Guide to Building and Managing a Winning Calendar for Success

Content marketing is a powerful strategy that has become an integral part of any digital marketing plan. By creating valuable and engaging content, businesses can attract new customers, build brand loyalty, and establish themselves as thought leaders in their industry. However, creating and sharing high-quality content consistently can be a challenge. That’s where a content marketing calendar comes in. In

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Security Flaw Uncovered in WooCommerce Stripe Gateway WordPress Plugin
Cyber Security
Security Flaw Uncovered in WooCommerce Stripe Gateway WordPress Plugin

WooCommerce Stripe Gateway is a popular payment processing plugin used by e-commerce websites worldwide to accept payments directly. Over 900,000 e-commerce websites use the plugin, making this a critical security issue. Hackers can exploit the vulnerability to obtain customers’ personally identifiable information (PII). Here is a possible description of the WooCommerce Stripe Gateway WordPress plugin The WooCommerce Stripe Gateway plugin

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Unleashing the Power of AI: Transforming the Marketing Landscape for the Modern Marketer
Marketing Automation / Email Marketing
Unleashing the Power of AI: Transforming the Marketing Landscape for the Modern Marketer

Artificial Intelligence (AI) has come a long way from being a futuristic concept to becoming an essential tool in reshaping marketing strategies and redefining customer interactions. The growing influence of AI in marketing is undeniable, and it’s only becoming stronger with time. AI has the power to analyze enormous amounts of data from various sources in a way that’s far

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Revolutionizing Content Marketing with AI: Utilizing Cutting-Edge Technologies for Maximum Impact
Content Marketing Technology
Revolutionizing Content Marketing with AI: Utilizing Cutting-Edge Technologies for Maximum Impact

In today’s digital landscape, businesses need to stay ahead of the competition to be successful. One way to do this is by using cutting-edge technologies to create unique and engaging content that resonates with their target audience. One technology that is particularly effective is artificial intelligence (AI). AI has the potential to elevate content marketing strategies to a new level

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How Marketing Automation Can Help Your Business Achieve Success with Open-Source Technologies
Marketing Automation / Email Marketing
How Marketing Automation Can Help Your Business Achieve Success with Open-Source Technologies

In today’s fast-paced digital world, businesses must work smarter rather than harder to keep up with the competition. One way to do this is by implementing marketing automation. Marketing automation utilizes software tools and technologies to streamline and automate marketing activities, making them more efficient and effective. In this article, we will discuss the benefits of marketing automation, how it

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The Importance of Engagement in Email Marketing — Tips and Tricks for Success
Marketing Automation / Email Marketing
The Importance of Engagement in Email Marketing — Tips and Tricks for Success

Email marketing has become a popular and effective tool for businesses to reach out and engage with their target audience. However, with so many businesses vying for attention in the same space, it can be challenging to stand out and create a meaningful impact. This is where engagement comes in. It is paramount to any email marketing success, and it

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