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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Leveraging User-Generated Visual Content to Drive E-commerce Success
Content Marketing Technology
Leveraging User-Generated Visual Content to Drive E-commerce Success

In the fast-paced world of e-commerce, visual content plays a pivotal role in capturing the attention and engaging the hearts of consumers. From stunning product images to captivating videos, visual content allows e-commerce brands and marketers to connect with their target audience on a profound level. However, the challenge lies in generating enough high-quality images and videos to cater to

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Safeguarding Israeli SMBs During Wartime: Strengthening Cybersecurity for Small and Medium Businesses
Cyber Security
Safeguarding Israeli SMBs During Wartime: Strengthening Cybersecurity for Small and Medium Businesses

In today’s digital age, cybersecurity has become a critical aspect of business operations, particularly for small and medium-sized businesses (SMBs). With the constant threat of cyberattacks, Israeli SMBs face additional challenges during wartime. This article delves into the importance of cybersecurity for Israeli SMBs, exploring strategies to reduce external communication, tailor cybersecurity measures, find support, and adopt best practices. Additionally,

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Pakistan-Linked Threat Actor SideCopy Exploits WinRAR Vulnerability to Target Indian Government Entities
Cyber Security
Pakistan-Linked Threat Actor SideCopy Exploits WinRAR Vulnerability to Target Indian Government Entities

In recent months, a Pakistan-linked threat actor known as SideCopy has been making waves in the cybersecurity landscape by targeting Indian government entities. This advanced persistent threat (APT) group has been leveraging the recently discovered WinRAR security vulnerability to launch highly sophisticated phishing campaigns. With the delivery of potent remote access trojans (RATs) such as AllaKore RAT, Ares RAT, and

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Rise of Virtual Kidnappings: AI and Cyber Tactics Combine to Deceive Victims
Cyber Security
Rise of Virtual Kidnappings: AI and Cyber Tactics Combine to Deceive Victims

Virtual kidnappings have emerged as a frightening new trend in the world of cybercrime. Leveraging a combination of cyber compromise, social media intelligence, and advanced AI voice cloning software, criminals adeptly deceive their targets into believing that their loved ones have been taken hostage. This insidious tactic plays on people’s deepest fears and emotions, causing victims to act hastily in

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Revolutionizing B2B Marketing: Act-On Software’s Advanced Webhooks Integration
Marketing Automation / Email Marketing
Revolutionizing B2B Marketing: Act-On Software’s Advanced Webhooks Integration

Act-On Software, a leading provider of enterprise marketing automation solutions, continues to empower marketers by offering expanded integration options through its advanced webhooks technology. With a strong focus on delivering the easiest-to-use and most intelligent marketing automation solution, Act-On aims to streamline operations, engage target audiences, and drive revenue growth for B2B marketers. In this article, we will explore Act-On’s

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Revolutionizing Email Marketing with iPhone 15: Unpacking Sinch’s Ingenious Testing Approach
Marketing Automation / Email Marketing
Revolutionizing Email Marketing with iPhone 15: Unpacking Sinch’s Ingenious Testing Approach

The team at Sinch Email on Acid is thrilled to unveil seven new testing profiles designed to ensure that you deliver an exceptional email experience to your valuable subscribers. In today’s dynamic digital landscape, where engaging subscribers is crucial, keeping up with evolving client preferences and device capabilities is of utmost importance. Read on to discover how you can start

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Mastering E-Commerce: Strategies to Reduce Cart Abandonment and Boost Sales
Marketing Automation / Email Marketing
Mastering E-Commerce: Strategies to Reduce Cart Abandonment and Boost Sales

In the world of online retail, e-commerce cart abandonment has become a major challenge for businesses. The concept refers to the act of customers visiting an online store, adding items to their shopping carts, but ultimately deciding to leave the website without completing the purchase. However, by shifting our perspective and viewing abandoned carts as opportunities, businesses can leverage effective

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The Power of Content Marketing: Building Connections and Driving Business Growth
Content Marketing Technology
The Power of Content Marketing: Building Connections and Driving Business Growth

In today’s digital age, content marketing has emerged as a powerful strategy that sets brands apart from the competition and helps connect with target audiences on a deeper level. Gone are the days of solely relying on traditional marketing methods; content marketing revolutionizes the way businesses interact with their customers. Let’s explore the definition, importance, and differentiation of content marketing

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Mastering Gmail’s Multiple Inboxes: Elevating Email Marketing Strategies for Better Deliverability
Marketing Automation / Email Marketing
Mastering Gmail’s Multiple Inboxes: Elevating Email Marketing Strategies for Better Deliverability

In the world of email marketing, one of the biggest challenges is ensuring that your emails reach your subscribers’ primary folder, rather than getting lost in the promotions tab or worse, flagged as spam. In this article, we will explore effective strategies to improve email deliverability and increase conversion rates by landing emails directly in the primary folder. Write high-quality

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The Power of SEO: Boosting Organic Search Engine Traffic and Website Visibility
Content Marketing Technology
The Power of SEO: Boosting Organic Search Engine Traffic and Website Visibility

In today’s digital age, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in enhancing organic search engine traffic, effectively increasing the number of visits to your website every day. By optimizing your website and its content, you can improve your search engine rankings, gain more online visibility,

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US, Japan, and South Korea Establish Consultative Body to Counter North Korea’s Cyber Threats
Cyber Security
US, Japan, and South Korea Establish Consultative Body to Counter North Korea’s Cyber Threats

In an effort to combat cyber-attacks and crypto heists used to fund North Korea’s weapons development program, the United States, Japan, and South Korea have joined forces to establish a new consultative body. With a key focus on preventing cyber-attacks and safeguarding the global cryptocurrency infrastructure, the consultative body aims to strengthen collective response capabilities to global cyber threats. Joint

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Looney Tunes Vulnerability Exploited by Kinsing: A Blueprint for Cloud Server Attacks
Cyber Security
Looney Tunes Vulnerability Exploited by Kinsing: A Blueprint for Cloud Server Attacks

In a concerning turn of events, security researchers have recently unearthed an exploit for the Looney Tunables security vulnerability, revealing its active use by the notorious Kinsing cybercrime group. This flaw, known for its potential for privilege escalation in the GNU C Library, poses an immediate and significant threat to millions of Linux systems. In this article, we delve into

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