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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
The Essential Guide to Content Marketing for B2B Marketers
Content Marketing Technology
The Essential Guide to Content Marketing for B2B Marketers

In today’s digital age, content marketing has become one of the most effective and widely used strategies among B2B marketers. According to recent studies, 91% of B2B marketers worldwide use content marketing to reach their target audience and promote their brand. However, with so much competition and content saturation, creating compelling and effective content has become a significant challenge for

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Unlocking the Power of External Sources in Content Marketing
Content Marketing Technology
Unlocking the Power of External Sources in Content Marketing

In the world of digital marketing, content creation is an essential aspect of building a brand’s online presence. With so much content being produced each day, it’s becoming increasingly challenging to stand out from the crowd and capture your audience’s attention. To create engaging and informative content that resonates with your audience, it’s essential to use external sources. In this

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Unlock the Power of Email Marketing: Elevate Your Business with Flodesk’s Comprehensive Features and Integrations
Marketing Automation / Email Marketing
Unlock the Power of Email Marketing: Elevate Your Business with Flodesk’s Comprehensive Features and Integrations

Choosing the right email marketing service can enhance your business’s success by helping you reach a broader target audience in less time. The right service can help you create, send, and track email campaigns that resonate with your audience to boost your conversions and ROI. This article will discuss the importance of selecting an exemplary email marketing service and present

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Unlocking the Power of Email Marketing: Strategies, Automation and Impact on Business Growth
Marketing Automation / Email Marketing
Unlocking the Power of Email Marketing: Strategies, Automation and Impact on Business Growth

In the age of digital marketing, email marketing is one of the most powerful tools available to businesses for creating a strong relationship with their customers. Email marketing has long been known for its ability to create measurable results, and it continues to be widely used today. Even in the era of chatbots and artificial intelligence (AI), emails remain a

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Revolutionizing eCommerce Marketing: SALESmanago Unveils Free ChatGPT-Powered Email Service
Marketing Automation / Email Marketing
Revolutionizing eCommerce Marketing: SALESmanago Unveils Free ChatGPT-Powered Email Service

In recent years, email marketing has become one of the most popular and effective ways to reach customers. However, a survey conducted by SALESmanago, a leading provider of marketing automation software, revealed that many marketers are dissatisfied with the cost of their current email marketing solutions. As a response, SALESmanago has launched its own free ChatGPT-powered email marketing tool. Survey

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Resurgence of Malicious Campaign Targets Manufacturing, Commercial, and Healthcare Organizations
Cyber Security
Resurgence of Malicious Campaign Targets Manufacturing, Commercial, and Healthcare Organizations

In recent reports, eSentire TRU has reported the resurgence of a malicious campaign that targets manufacturing, commercial, and healthcare organizations. This resurgence of the campaign may indicate a new wave of cyberattacks on these sectors, and highlights the need for increased cybersecurity measures to prevent this type of attack. Threat actors involved: native Russian speakers According to eSentire TRU, the

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Unlocking Business Growth: The Ultimate Guide to Effective Video Marketing
Content Marketing Technology
Unlocking Business Growth: The Ultimate Guide to Effective Video Marketing

Video marketing has become increasingly popular over the past few years, and for good reason. Video content can help businesses increase brand awareness, engage with their target audience, and ultimately drive sales. In this article, we’ll explore ten tips and best practices that will help you harness the potential of video marketing to achieve your marketing goals. Tip 1: Define

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Automate Content Creation: Unify Teams and Save Time with Codelia Content Platform
Content Marketing Technology
Automate Content Creation: Unify Teams and Save Time with Codelia Content Platform

The key to content marketing success lies in consistently creating engaging and high-quality content. As with any task, content creation can be time-consuming, often requiring a team of experts to produce a final product. However, with the help of technology, many of these differentiated tasks can be automated today. This has led to faster delivery times, increased efficiency, and the

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Marketing Automation: Improving Marketing Outcomes and Customer Engagement
Marketing Automation / Email Marketing
Marketing Automation: Improving Marketing Outcomes and Customer Engagement

Marketing automation has become a critical tool for businesses to achieve better marketing outcomes and increase customer engagement. In today’s fast-paced digital world, businesses cannot afford to spend countless hours on repetitive marketing tasks and processes that can be easily automated. Marketing automation refers to the use of software tools and technologies to automate these tasks, allowing businesses to focus

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How to Ignite Emotional Connections Through Marketing Principles in the Tech Industry
Content Marketing Technology
How to Ignite Emotional Connections Through Marketing Principles in the Tech Industry

Marketing principles play an essential role in defining a company’s success in the tech industry. In today’s digital world, brands are not only expected to have a strong online presence but are also required to leverage marketing principles to solidify their brand reputation and position themselves as industry leaders. In this article, we will explore marketing principles, their integration into

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Why Comprehensive Content Mapping is Essential for Successful Marketing
Content Marketing Technology
Why Comprehensive Content Mapping is Essential for Successful Marketing

Marketing professionals must craft effective campaigns that guide potential customers through the buying process from initial interest to final purchase. The goal of content marketing is to provide the right information at the right time to influence customer behavior. This strategy has been proven to be effective in generating leads and increasing sales. However, mapping the content to the customer’s

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CyberCX Experts Unveil Vulnerability in Lenovo Laptops with BIOS Locked
Cyber Security
CyberCX Experts Unveil Vulnerability in Lenovo Laptops with BIOS Locked

Cybersecurity experts at CyberCX have recently discovered a vulnerability in older Lenovo laptops with a locked BIOS. This discovery has raised concerns about the security of personal data stored on abandoned or discarded laptops. In this article, we will explore this discovery in detail and discuss preventive measures to ensure maximum security. Methods to bypass BIOS password During the discovery,

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