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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Are Americans Ready for AI-Generated Content Transparency?
Content Marketing Technology
Are Americans Ready for AI-Generated Content Transparency?

In an era where artificial intelligence shapes everything from social media feeds to creative works, a pressing question emerges about public readiness to embrace this technology with full disclosure, and how society can navigate the blurred lines between human and machine creations. A recent survey by the Pew Research Center, conducted among 5,000 U.S. adults, reveals a complex landscape of

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SEO Starter Stack: Boost Visibility Without Ad Costs
Content Marketing Technology
SEO Starter Stack: Boost Visibility Without Ad Costs

Understanding SEO: A Cost-Effective Visibility Tool Imagine a small business owner in a bustling local market, struggling to attract customers without the budget for expensive ad campaigns, a scenario all too common for entrepreneurs who need to stand out in a crowded digital landscape. Search Engine Optimization (SEO) emerges as a lifeline, offering a powerful strategy to enhance online visibility

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How Did Salesloft’s Drift Breach Impact 22 Companies?
Cyber Security
How Did Salesloft’s Drift Breach Impact 22 Companies?

Introduction to Supply Chain Cybersecurity Challenges Imagine a single compromised account unraveling the security of not just one company, but 22 interconnected businesses, exposing sensitive data across an entire ecosystem and highlighting the devastating potential of supply chain attacks. This scenario became a stark reality in a significant breach involving a widely used sales engagement platform and its chat application.

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NIST Unveils Post-Quantum Cryptography Guidance for 2025
Cyber Security
NIST Unveils Post-Quantum Cryptography Guidance for 2025

What if the encryption safeguarding the world’s most critical data could be shattered in mere hours by a machine not yet fully realized? Quantum computing, with its potential to crack current cryptographic systems, poses a threat that’s no longer science fiction but a pressing reality that demands immediate attention. On September 19, 2025, the National Institute of Standards and Technology

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Unlocking Customer Insights with Unified Data Platforms
Customer Data Management
Unlocking Customer Insights with Unified Data Platforms

Setting the Stage for Unified Customer Insights Imagine a retail giant struggling to keep pace with customer expectations, where marketing campaigns miss the mark due to fragmented data scattered across email systems, social media, and in-store transactions, highlighting a critical challenge in the digital age. This scenario, faced by countless businesses today, underscores the inability to truly understand customers due

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Autonomous Marketing Technology – Review
Marketing Automation / Email Marketing
Autonomous Marketing Technology – Review

Imagine a marketing landscape where campaigns are launched with pinpoint precision, tailored to individual preferences before a customer even expresses a need, and in 2025, this is no longer a distant dream but a tangible reality driven by the rapid evolution of autonomous marketing technology (martech). This cutting-edge approach, powered by artificial intelligence (AI) and machine learning (ML), is redefining

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Trend Analysis: AI Search Summaries Impacting SEO
Content Marketing Technology
Trend Analysis: AI Search Summaries Impacting SEO

The Dawn of a New Search Era Imagine a world where a single search query delivers an instant, concise answer right on the results page, eliminating the need to click through to a detailed article. This is no longer a distant vision but a reality driven by artificial intelligence (AI) in 2025. AI search summaries, now a cornerstone of platforms

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Making SEO Personas Actionable Across Teams for Success
Content Marketing Technology
Making SEO Personas Actionable Across Teams for Success

What if the raw, unfiltered language of customers—captured through their organic search queries—could revolutionize not just search engine optimization strategies but the entire fabric of an organization’s communication? In an era dominated by AI-driven search and hyper-personalized results, SEO personas are no longer mere marketing tools. They represent a vital source of market intelligence capable of transforming ad copy, sales

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Did TaskUs Employees Cause the Coinbase Data Breach?
Cyber Security
Did TaskUs Employees Cause the Coinbase Data Breach?

What happens when a fortress of digital wealth, trusted by millions, crumbles under a cyberattack that exposes the personal secrets of nearly 70,000 users? In a world where cryptocurrency is both a treasure and a target, the recent Coinbase data breach has shaken the foundations of trust in the crypto industry. Allegations point to employees of TaskUs, a business process

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Is LLMs.txt a Game-Changer or Waste for AI SEO?
Content Marketing Technology
Is LLMs.txt a Game-Changer or Waste for AI SEO?

Introduction Imagine a digital landscape where businesses scramble to maintain visibility as AI-driven search platforms redefine how content is discovered, yet a new tool promising to bridge this gap remains largely unused by major players. This is the current reality surrounding LLMs.txt, a proposed standard for structuring content to enhance visibility on AI search systems. The concept has sparked debates

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Agentic AI Reshapes SEO with Dynamic Content Strategies
Content Marketing Technology
Agentic AI Reshapes SEO with Dynamic Content Strategies

In the rapidly evolving digital landscape, a profound transformation is underway as artificial intelligence (AI) redefines the fundamentals of Search Engine Optimization (SEO), pushing marketers to adapt or risk obsolescence. Advanced AI agents such as ChatGPT, Perplexity, Claude, and Gemini are no longer just tools for interaction but pivotal players in how online content is discovered and prioritized. These autonomous

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How Does the AI Confidence Gap Impact Marketing Trust?
Marketing Automation / Email Marketing
How Does the AI Confidence Gap Impact Marketing Trust?

Setting the Stage for a Trust Crisis in Marketing In an era where digital interactions dominate consumer behavior, a staggering statistic emerges: 74 percent of Americans believe they can identify AI-generated content, yet fewer than half succeed when tested, revealing a critical market challenge. This disparity, known as the AI confidence gap, is not just a curiosity but a serious

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