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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Massive Database Containing Personal Information of 750 Million Indians for Sale on the Dark Web
Cyber Security
Massive Database Containing Personal Information of 750 Million Indians for Sale on the Dark Web

A shocking incident of data security breach has come to light, with a massive database containing personal information of approximately 750 million individuals in India being offered for sale on the dark web. This breach has raised serious concerns about the vulnerability of personal data and the urgent need for enhanced cybersecurity measures. Let’s delve into the details of this

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Blackbaud Data Breach: Severe Security Lapses and Legal Repercussions
Cyber Security
Blackbaud Data Breach: Severe Security Lapses and Legal Repercussions

In a shocking incident, Blackbaud, a prominent provider of cloud software and services to non-profit organizations, suffered a massive data breach that resulted in the compromise of sensitive personal information belonging to millions of consumers. The breach exposed Blackbaud’s shoddy security measures and data retention practices, allowing a skilled hacker to gain prolonged access to their systems undetected. This article

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The Evolution of Content Marketing: Driving Engagement and Personalization
Content Marketing Technology
The Evolution of Content Marketing: Driving Engagement and Personalization

In the ever-evolving digital landscape, content marketing has become a crucial strategy for businesses to capture the attention of their target audience. By creating and promoting valuable, relevant content, businesses can drive increased website traffic, improve brand recognition, and nurture customers’ trust over time. Definition of content marketing Content marketing focuses on creating and promoting valuable, relevant content designed to

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Revolutionizing Businesses: A Deep Dive into Cloud-Based CRM Solutions
Marketing Automation / Email Marketing
Revolutionizing Businesses: A Deep Dive into Cloud-Based CRM Solutions

In today’s fast-paced business world, Customer Relationship Management (CRM) has become indispensable for companies aiming to maximize customer satisfaction and drive growth. With the advent of cloud technology, CRM solutions have evolved, providing companies with faster implementations, easier maintenance, and reduced risks. In this article, we will explore the top cloud-based CRM solutions available in the market today and delve

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MarTech vs AdTech: Their Roles, Differences and Synergies in Today’s Business Strategies
Marketing Automation / Email Marketing
MarTech vs AdTech: Their Roles, Differences and Synergies in Today’s Business Strategies

In today’s digital landscape, marketing and advertising have become increasingly complex. With the rise of technology, businesses have access to a wide range of tools and platforms to enhance their marketing efforts. Two key components of this technology-driven approach are MarTech (Marketing Technology) and AdTech (Advertising Technology). Understanding the differences between MarTech and AdTech is crucial for businesses to make

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Account-Based Marketing (ABM): Revolutionizing Targeted Marketing for Maximum Results
B2B Marketing
Account-Based Marketing (ABM): Revolutionizing Targeted Marketing for Maximum Results

In the ever-evolving world of marketing, businesses are constantly searching for more effective and efficient strategies to reach their target audience. One such strategy that has gained significant traction in recent years is Account-Based Marketing (ABM). Unlike traditional marketing techniques that focus on a broad audience, ABM is a targeted approach that concentrates on high-value accounts. This article delves into

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The Power of SEO: Maximizing Online Visibility, Conversion, and Growth
Content Marketing Technology
The Power of SEO: Maximizing Online Visibility, Conversion, and Growth

In today’s competitive online world, businesses need to leverage every tool available to stand out from the crowd. Search Engine Optimization (SEO) has emerged as a fundamental strategy for enhancing a business’s online visibility and driving organic traffic to their websites. This article will explore the numerous benefits of SEO, from boosting online visibility to increasing lead generation and sales.

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Secure your SaaS environment with Nudge Security: A comprehensive solution for SaaS security and governance
Cyber Security
Secure your SaaS environment with Nudge Security: A comprehensive solution for SaaS security and governance

The rise of Software-as-a-Service (SaaS) has revolutionized how organizations operate and collaborate. However, with the increasing adoption of SaaS applications comes the challenge of ensuring robust security and governance across the organization’s cloud infrastructure. Enter Nudge Security, the world’s first and only solution that addresses SaaS security and governance at scale by working with employees, rather than against them. Orchestrating

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Mastering Email Marketing: The Importance of Deliverability, Inbox Placement and Quality Assurance
Marketing Automation / Email Marketing
Mastering Email Marketing: The Importance of Deliverability, Inbox Placement and Quality Assurance

In today’s digital era, email marketing continues to be an indispensable tool for businesses to reach and engage their target audience. However, simply hitting the send button on an email campaign is not enough to guarantee success. Email deliverability, the process of ensuring that an email reaches the intended recipients’ inboxes, plays a critical role in the effectiveness of email

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Creating Inclusive and Accessible Content: A Guide to Engage and Connect with All Audiences
Content Marketing Technology
Creating Inclusive and Accessible Content: A Guide to Engage and Connect with All Audiences

In today’s rapidly evolving digital landscape, it is more important than ever to ensure that your content is inclusive and accessible to all audiences. Inclusive content creation goes beyond just reaching a wider audience; it demonstrates a commitment to equality, respect, and empathy. By prioritizing readability and making use of helpful tools, you can create content that is not only

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The Power of SEO: Boost Your Business with Increased Digital Visibility and More
Content Marketing Technology
The Power of SEO: Boost Your Business with Increased Digital Visibility and More

In the fast-paced digital world we live in, having a robust online presence is more important than ever. And one of the most effective ways to increase your digital visibility is through search engine optimization (SEO). In this article, we will explore the top benefits of SEO for businesses like yours and shed light on how it can help you

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Brazilian Law Enforcement Operation Leads to Arrest of Grandoreiro Malware Operators
Cyber Security
Brazilian Law Enforcement Operation Leads to Arrest of Grandoreiro Malware Operators

In a significant law enforcement operation, Brazilian authorities have successfully apprehended several individuals responsible for operating the notorious Grandoreiro malware. This operation marks a major step in combating cybercrime and protecting users from the threats posed by banking trojans. Slovak cybersecurity firm ESET played a crucial role by providing assistance that led to the identification of victimology patterns and the

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