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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing Business Growth: Exploring the Impact of Marketing Automation CRM on Small Businesses and Startups in the US
Marketing Automation / Email Marketing
Maximizing Business Growth: Exploring the Impact of Marketing Automation CRM on Small Businesses and Startups in the US

In today’s fast-paced business environment, marketing automation CRM has become increasingly important for businesses looking to streamline their marketing efforts and enhance customer engagement. By integrating these two powerful solutions, businesses can efficiently automate repetitive tasks, nurture leads, and deliver personalized marketing messages. In this article, we will explore the benefits of integrating CRM with marketing automation, examine the key

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August 1, 2023
Mastering Email Marketing for SARM Products: Building Trust, Personalizing Content, and Optimizing Strategies
Marketing Automation / Email Marketing
Mastering Email Marketing for SARM Products: Building Trust, Personalizing Content, and Optimizing Strategies

Email marketing has emerged as an exceptionally cost-effective and efficient tool for businesses to promote their products and services. This is particularly relevant for businesses in the SARM industry, where building trust and showcasing the superiority of their products is crucial. In this article, we will explore various strategies to effectively utilize email marketing to reach potential customers, foster trust,

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August 1, 2023
Mastering the Art of Email Marketing: The Crucial Role of Subject Lines
Marketing Automation / Email Marketing
Mastering the Art of Email Marketing: The Crucial Role of Subject Lines

In the fast-paced world of digital marketing, crafting an attention-grabbing subject line is crucial for success. A well-thought-out subject line has a greater chance of being opened. In this article, we will explore the importance of creating effective subject lines and provide you with 10 essential tips to boost your email open rates. Importance of a Well-Thought-Out Subject Line for

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August 1, 2023
Maximizing the Power of SMS Marketing: New Strategies for Crypto and Web3 Marketers
Marketing Automation / Email Marketing
Maximizing the Power of SMS Marketing: New Strategies for Crypto and Web3 Marketers

In today’s fast-paced digital landscape, where attention spans are dwindling, crypto and Web3 marketers are constantly seeking effective communication channels to connect with their target audience. Recent studies have unveiled an astonishing 99% open rate for text messages, making SMS marketing a crucial tool for these marketers. In this article, we will delve into the importance of SMS marketing for

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August 1, 2023
Boosting Your Email Marketing Strategy: A Comprehensive Guide to Engagement, Personalization, and Optimization
Marketing Automation / Email Marketing
Boosting Your Email Marketing Strategy: A Comprehensive Guide to Engagement, Personalization, and Optimization

The holiday season presents a golden opportunity for marketers to engage with their audience and drive revenue through effective email marketing. In this comprehensive guide, we will explore various strategies and tactics to maximize the success of your email campaigns during this crucial period. Focus on those who have engaged in the last 30 to 60 days To maximize the

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August 1, 2023
Adapting Email Marketing Strategies Amidst Evolving Data Privacy Regulations and Technologies
Marketing Automation / Email Marketing
Adapting Email Marketing Strategies Amidst Evolving Data Privacy Regulations and Technologies

In an era where data privacy is a growing concern, marketers are facing various challenges in utilizing personal data to drive email marketing strategies. With the rise of privacy laws and increased demand from consumers for more control over their data, it is crucial for marketers to understand the implications of these changes on their email marketing tactics. The implications

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August 1, 2023
Ensuring Accuracy in Content: A Comprehensive Checklist for Maintaining Audience Trust
Content Marketing Technology
Ensuring Accuracy in Content: A Comprehensive Checklist for Maintaining Audience Trust

In today’s digital age, where information is readily accessible and easily shared, it is crucial to prioritize accuracy in content creation. Whether you are editing AI-generated content, writing original articles, or fact-checking a podcast script, spreading misinformation can seriously damage your audience’s trust. To avoid such pitfalls, this article provides a three-part checklist that will help ensure that the content

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July 31, 2023
AppZen Inbox: Streamlining AP Email Management and Enhancing Efficiency with Generative AI
Marketing Automation / Email Marketing
AppZen Inbox: Streamlining AP Email Management and Enhancing Efficiency with Generative AI

In today’s fast-paced business environment, Accounts Payable (AP) teams often struggle to efficiently manage the influx of emails and attachments from vendors and suppliers. Recognizing the need for a transformative solution, AppZen has developed AppZen Inbox – an innovative platform that leverages generative AI to intelligently understand the content and context of each email and attachment. By categorizing incoming messages,

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July 31, 2023
Increase in Censorship on VKontakte Following Russian Invasion of Ukraine
Cyber Security
Increase in Censorship on VKontakte Following Russian Invasion of Ukraine

As Russia’s largest social network, VKontakte (VK) has undergone significant censorship on a much larger scale since the country’s attack on Ukraine in 2022. This article examines the surge in censorship requests on VK following the invasion, the limited access to VK content in Russia, VK’s censorship actions, court-ordered removal of videos, the increase in court orders, the impact of

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July 31, 2023
Typing Error Sends Classified Emails to Close Russian Ally Instead of US Military: MoD Investigates
Cyber Security
Typing Error Sends Classified Emails to Close Russian Ally Instead of US Military: MoD Investigates

In an astonishing incident of human error, the UK’s Ministry of Defence (MoD) is currently investigating a typing mistake that led to classified emails being sent to a close ally of Russia instead of the intended recipient, the US military. This embarrassing error has raised concerns about the potential implications and the risk posed by human error in even the

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July 31, 2023
Mastering Email Newsletters: A Comprehensive Guide to Creation, Design, and Optimization
Marketing Automation / Email Marketing
Mastering Email Newsletters: A Comprehensive Guide to Creation, Design, and Optimization

Email newsletters are a powerful tool for businesses to communicate with their audience, build relationships, and drive conversions. However, to ensure your email newsletters are effective in achieving these goals, it’s important to have a solid plan for their design. One crucial aspect of this plan is building the HTML structure of your newsletter. Let’s dive into how you can

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July 31, 2023
Mastering Marketing Channels in the Digital Age: A Comprehensive Guide to Email Marketing, Social Media, and Paid Advertising
Marketing Automation / Email Marketing
Mastering Marketing Channels in the Digital Age: A Comprehensive Guide to Email Marketing, Social Media, and Paid Advertising

Email marketing has stood the test of time as a reliable and effective method for businesses to reach their customers and drive sales. In a world inundated with digital noise and advertisements, email marketing cuts through the clutter and delivers personalized messages directly to the inbox of subscribers who have willingly opted-in to receive communications. This article will delve into

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July 31, 2023