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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
From Spam to Superior: The Evolution and Revolution of Email Marketing
Marketing Automation / Email Marketing
From Spam to Superior: The Evolution and Revolution of Email Marketing

Email marketing has come a long way since the early days of the Internet. It has evolved from a simple concept in the early 1990s to become a powerful tool for businesses to promote their products and services. This article will explore the journey of email marketing and how it has transformed over time, revolutionizing the way businesses connect with

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Mastering the Art of Email Newsletters: Creating Engaging Content that Captivates Readers
Marketing Automation / Email Marketing
Mastering the Art of Email Newsletters: Creating Engaging Content that Captivates Readers

In today’s digital age, email remains a powerful marketing tool. However, it’s not enough to simply send out emails. To truly connect with your audience, you need an effective email newsletter that people genuinely care about. This article will delve into the key components of creating an impactful email newsletter and provide practical tips to help you design compelling content

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Mastering Makeup Content: Captivating Your Audience with Engaging Strategies
Content Marketing Technology
Mastering Makeup Content: Captivating Your Audience with Engaging Strategies

In the competitive world of makeup content, it is crucial to create compelling and engaging strategies that resonate with your audience. This article delves into the different methods you can employ to captivate your audience, build connections, establish brand authority, and ultimately drive success in the makeup industry. Understanding Your Audience To effectively engage your audience, it is vital to

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The Power of Innovative Content Marketing: Driving Engagement and Building Trust
Content Marketing Technology
The Power of Innovative Content Marketing: Driving Engagement and Building Trust

In today’s cluttered content landscape, standing out and capturing the attention of our target audience is crucial. The key to breaking through this clutter lies in creating innovative content that not only captures attention but also resonates with our audience. In this article, we will explore the importance of innovative content and how it can help businesses in every industry

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Revolutionising the Healthcare Industry: Weave Introduces AI-Driven Email Assistant for Enhanced Client Engagement
Marketing Automation / Email Marketing
Revolutionising the Healthcare Industry: Weave Introduces AI-Driven Email Assistant for Enhanced Client Engagement

Weave, a leading provider of communication and engagement solutions in the healthcare industry, has made an exciting announcement with the launch of its second AI-driven engagement product, Email Assistant. This innovative tool is aimed at empowering healthcare providers to create, personalize, and automate their email marketing campaigns, ultimately improving patient engagement and retention, boosting patient growth rate, and raising awareness

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Tempur Sealy International Faces IT System Shutdown Due to Cybersecurity Event
Cyber Security
Tempur Sealy International Faces IT System Shutdown Due to Cybersecurity Event

Tempur Sealy International, a renowned manufacturer of mattresses, pillows, and relaxation products, finds itself grappling with a major setback as it is forced to shut down its IT systems. This unexpected turn of events has resulted in the temporary interruption of the company’s operations and poses a significant challenge. With nearly $5 billion in revenue and 12,000 employees, Tempur Sealy

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Unlocking the Power of Email Marketing: An In-Depth Strategy Guide
Marketing Automation / Email Marketing
Unlocking the Power of Email Marketing: An In-Depth Strategy Guide

Email marketing has become a popular and effective way to promote products or services and earn money online. It allows you to directly reach your target audience and build a relationship with them. In this article, we will explore the strategies and techniques needed to earn money through email marketing. The Importance of Having an Engaged Email List To truly

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Redefining Success Metrics in Email Marketing: From Open Rates to Meaningful Engagement
Marketing Automation / Email Marketing
Redefining Success Metrics in Email Marketing: From Open Rates to Meaningful Engagement

The email channel remains a highly popular marketing medium among a wide range of customer demographics. However, recent changes in email measurability have raised concerns among marketers, potentially impacting how they interpret and leverage this channel in the future. The Decreased Email Measurability As we navigate through the dynamic marketing landscape, the measurability of email campaigns has been severely affected

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Attracting Leads Through Content Marketing: A Comprehensive Guide
Content Marketing Technology
Attracting Leads Through Content Marketing: A Comprehensive Guide

In order to effectively attract leads through content marketing, it is crucial to have an in-depth understanding of your target audience. Knowing who they are, their demographics, interests, and pain points allows you to create content that resonates with them and earns their trust. Identifying audience demographics, such as age, location, and occupation, helps you tailor your content to their

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Unleashing the Power of Local Content: Building Trust and Driving Sales
Content Marketing Technology
Unleashing the Power of Local Content: Building Trust and Driving Sales

In the digital age, local content has become a crucial aspect of businesses’ online presence. From product and service pages to case studies and client testimonials, these content pieces play a significant role in guiding potential customers further down the sales funnel. However, the true power of local content stems from its ability to build authority and trust with your

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Ivanti Warns of Second Zero-Day Vulnerability in EPMM Product, Limited Attacks Reported
Cyber Security
Ivanti Warns of Second Zero-Day Vulnerability in EPMM Product, Limited Attacks Reported

Ivanti, a leading provider of IT management and security software, has alerted its customers about the discovery of a second zero-day vulnerability in its popular Endpoint Manager Mobile (EPMM) product. This critical flaw has already been exploited in targeted attacks, raising concerns about the security of organizations using the software. Norwegian Government Cyberattack The seriousness of this vulnerability was recently

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Revealing the Tactics and Implants of APT31: Insights into Cyber Threats Targeting Industrial Organizations
Cyber Security
Revealing the Tactics and Implants of APT31: Insights into Cyber Threats Targeting Industrial Organizations

In the ever-evolving landscape of cybersecurity threats, researchers have made significant strides in uncovering crucial insights into the powerful threat actor known as APT31. With an emphasis on industrial organizations, this research sheds light on the tactics, techniques, and procedures employed by APT31 and offers valuable information to enhance cybersecurity defenses. Implants for data gathering and exfiltration One of the

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