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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Google Rolls Out Security Updates for Chrome to Address Zero-Day Flaw Exploited in the Wild
Cyber Security
Google Rolls Out Security Updates for Chrome to Address Zero-Day Flaw Exploited in the Wild

Google has taken prompt action by releasing security updates for its popular Chrome web browser to combat a high-severity zero-day flaw that has been actively exploited in the wild. The vulnerability, designated CVE-2023-7024, has been identified as a heap-based buffer overflow bug in the WebRTC framework. This concerning security defect was discovered and reported by Clément Lecigne and Vlad Stolyarov

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The Influence of User Interaction on Search Engine Rankings: Revealing Google’s Secrets
Content Marketing Technology
The Influence of User Interaction on Search Engine Rankings: Revealing Google’s Secrets

In the fast-paced digital world, search engine rankings play a crucial role in determining the success of websites. While Google has always been secretive about its algorithm, clues hidden within its patents shed light on the importance of user interaction signals. In this article, we delve into the intricate relationship between user interaction and search engine rankings, uncovering how Google

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Halcyon Raises $40 Million in Series B Funding to Boost Cybersecurity Solutions Against Ransomware
Cyber Security
Halcyon Raises $40 Million in Series B Funding to Boost Cybersecurity Solutions Against Ransomware

Halcyon, a leading cybersecurity startup, recently announced its successful completion of an oversubscribed Series B funding round, securing $40 million in investment. The funding, spearheaded by Bain Capital Ventures, raises Halcyon’s total funding to an impressive $90 million this year. This substantial boost will empower Halcyon to enhance its engineering, research and development (R&D), and sales functions, reinforcing its position

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Teaching coding skills for a future in technical SEO
Content Marketing Technology
Teaching coding skills for a future in technical SEO

In today’s digital landscape, technical SEO plays a crucial role in ensuring a website’s visibility and search engine rankings. As search engines become more advanced, the need for technical expertise in SEO grows. One skillset that is becoming increasingly valuable in this field is coding. In this article, we will explore the importance of coding skills for a future in

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Unlocking the Power of Modern Email Marketing: An In-depth Review of Tools, Techniques, and Strategies
Marketing Automation / Email Marketing
Unlocking the Power of Modern Email Marketing: An In-depth Review of Tools, Techniques, and Strategies

In today’s digital age, email marketing has emerged as a cornerstone of communication strategies for businesses. With its unparalleled reach and effectiveness, email marketing allows businesses to directly communicate with their customers, delivering personalized messages and driving engagement. Benefits of Email Marketing for Businesses Email marketing provides a direct line of communication between businesses and their customers. By sending targeted

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Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI
Content Marketing Technology
Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI

In today’s fast-paced digital landscape, content creation plays a vital role in engaging audiences and conveying information. With the advent of artificial intelligence (AI), tools like ChatGPT are gaining popularity for generating content quickly and efficiently. However, it is crucial to recognize that while ChatGPT offers immense potential, it also has several limitations that content creators need to be mindful

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Mastering the Art of Connection: An In-Depth Guide to Effective Email Marketing Strategies
Marketing Automation / Email Marketing
Mastering the Art of Connection: An In-Depth Guide to Effective Email Marketing Strategies

In today’s digital age, email marketing remains a highly effective strategy for businesses to connect with their target audience and drive conversions. However, to truly succeed in this space, it’s essential to understand the various types of emails that can be utilized to take your campaigns to the next level. In this article, we will explore the different types of

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Smishing Triad Gang Impersonates UAE Federal Authority in Latest Fraudulent Campaign
Cyber Security
Smishing Triad Gang Impersonates UAE Federal Authority in Latest Fraudulent Campaign

In the realm of cybercrime, the Smishing Triad gang has emerged as a significant threat. Their latest fraudulent campaign involves impersonating the United Arab Emirates Federal Authority for Identity and Citizenship, specifically targeting UAE residents and foreigners in the country. The Resecurity team uncovered this malicious scheme resulting in identity theft. They promptly notified UAE law enforcement agencies and cybersecurity

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Securing the Email Ecosystem: Gmail and Yahoo’s New Bulk Sender Requirements for 2024
Marketing Automation / Email Marketing
Securing the Email Ecosystem: Gmail and Yahoo’s New Bulk Sender Requirements for 2024

As the digital landscape continues to evolve, email marketing remains a crucial tool for brands to connect with their audience. However, the inbox can be an overcrowded and even dangerous place. In an effort to enhance the user experience and combat spam, Gmail and Yahoo have recently announced new requirements for bulk senders looking to deliver mail to their users.

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Capitalizing on Festivities: A Comprehensive Guide to Effective Holiday Marketing for Startups
Content Marketing Technology
Capitalizing on Festivities: A Comprehensive Guide to Effective Holiday Marketing for Startups

The holiday season is not just a time for festive decorations, warm gatherings, and joyous celebrations. It’s also a pivotal period for businesses to capitalize on the unique opportunities that come with holiday marketing. Understanding the psychology of holiday shopping, leveling the playing field for small businesses, implementing effective strategies, and reviewing campaign performance are all crucial steps to ensure

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The Impact of the Fediverse on Content Marketing: A Game-Changer for 2023 and Beyond
Content Marketing Technology
The Impact of the Fediverse on Content Marketing: A Game-Changer for 2023 and Beyond

Mark this date in your diaries: December 14th, 2023. It may very well be the day that Content Marketing undergoes a transformative change. In the same press release that announced access to Europe, Mark Zuckerberg also unveiled a remarkable revelation. He stated that Threads, the popular social platform, would “dip its toes into the Fediverse.” This integration has the potential

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Cold Calling Vs. Email Marketing: A Sales Strategy Showdown
Marketing Automation / Email Marketing
Cold Calling Vs. Email Marketing: A Sales Strategy Showdown

Choosing the right strategy for your business can significantly impact your sales success. In a competitive market, it’s crucial to identify the most effective approach to reach and engage potential customers. Two traditional methods, cold calling and warm calling, have long been used by sales professionals. However, in recent years, cold email marketing has emerged as a scalable and efficient

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