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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
North Korea’s State-Sponsored Hackers: A Sophisticated and Expansive Cyber Threat
Cyber Security
North Korea’s State-Sponsored Hackers: A Sophisticated and Expansive Cyber Threat

North Korea’s state-sponsored hackers pose a significant and evolving threat to global cybersecurity. These cyber operatives, working at the behest of the ruling totalitarian regime, continue to refine their arsenal of tactics, techniques, and procedures. Their activities have become increasingly sophisticated and diverse, allowing them to conduct various malicious operations with alarming success. The Scale of Theft: Stealing Billions In

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Unlocking the Potential of Email Marketing: A Guide to Boosting Business Success
Marketing Automation / Email Marketing
Unlocking the Potential of Email Marketing: A Guide to Boosting Business Success

In today’s digital age, where customers are constantly bombarded with advertisements and promotions, finding an effective marketing strategy can be challenging. However, email marketing continues to prove extremely beneficial to businesses that know how to make it work. With its ability to directly reach customers, email is a powerful tool for boosting sales when used correctly. In this article, we

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Mastering Email Marketing: A Comprehensive Guide to Optimizing Business Operation and Customer Engagement
Marketing Automation / Email Marketing
Mastering Email Marketing: A Comprehensive Guide to Optimizing Business Operation and Customer Engagement

In today’s digital age, where communication is primarily done through electronic means, email marketing has become an essential tool for businesses. In fact, studies show that more than eight in 10 businesses surveyed depend on email for customer acquisition, with a similar percentage relying on it for customer retention. In this article, we will explore the various strategies and best

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Mastering Email Marketing: A Comprehensive Guide to Building and Optimizing a Strong Email List
Marketing Automation / Email Marketing
Mastering Email Marketing: A Comprehensive Guide to Building and Optimizing a Strong Email List

In today’s digital age, where social media rules the online space, email marketing often takes a backseat. However, building a substantial email list remains crucial because it provides you with a direct line of communication to your target audience. With email marketing, you have the power to reach your subscribers directly, delivering personalized content, promotions, and information straight to their

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Email Marketing Mastery: The Essential Role of MailChimp for Small Businesses
Marketing Automation / Email Marketing
Email Marketing Mastery: The Essential Role of MailChimp for Small Businesses

In today’s fast-paced digital age, where social media platforms and search engine algorithms constantly evolve, email marketing remains one of the most effective ways for small businesses to reach their target audience. While social media and search engine optimization have their place, email marketing allows businesses to engage with their customers on a more personal level, build brand loyalty, and

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Adapting to Modern Email Marketing: Importance of Authentication and Innovations by Constant Contact
Marketing Automation / Email Marketing
Adapting to Modern Email Marketing: Importance of Authentication and Innovations by Constant Contact

In today’s digital age, where spam emails flood our inboxes on a daily basis, it has become imperative for tech giants like Yahoo! and Google to take action against bulk senders. On October 3rd, both companies announced their plans to tighten up their policies regarding unauthenticated mail, with the aim of reducing spam. This move highlights the growing importance of

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The Ultimate Guide to Developing an Effective Content Strategy
Content Marketing Technology
The Ultimate Guide to Developing an Effective Content Strategy

Content strategy serves as the roadmap for creating, publishing, and managing content to achieve specific business goals. In today’s digital landscape, where information overload is the norm, having a well-defined content strategy is crucial for businesses to stand out from the crowd and connect with their target audience effectively. This article aims to provide a step-by-step guide on developing an

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The Power of Content Marketing in Real Estate: Building Brand Recognition and Trust
Content Marketing Technology
The Power of Content Marketing in Real Estate: Building Brand Recognition and Trust

In a highly competitive industry like real estate, establishing brand recognition and trust with potential vendors is crucial for success. One effective way to achieve this is through strategic content marketing. By consistently publishing valuable content, you not only increase your visibility but also position yourself as an industry thought leader. This article delves into the importance of daily marketing,

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The Power of AI in Content Marketing: Revolutionizing Strategies for Better Results
Content Marketing Technology
The Power of AI in Content Marketing: Revolutionizing Strategies for Better Results

Content marketing has become an integral part of any successful marketing strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a larger audience. However, with increasing competition in the digital landscape, marketers are constantly seeking innovative ways to stay ahead. This is where the power of AI comes into play. By incorporating AI into

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Transform your content into a powerful engagement tool
Content Marketing Technology
Transform your content into a powerful engagement tool

In the digital age, content has become an essential tool for engaging audiences. The ability to captivate, inform, and inspire through your content can make all the difference in attracting and retaining your target audience. In this article, we will explore how to transform your content into a powerful engagement tool. From understanding your audience’s journey to harnessing the power

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Rising Online Risks to Children: The Alarming Increase in Self-Generated Child Sexual Abuse Material (CSAM) and Risky Interactions with Adults
Cyber Security
Rising Online Risks to Children: The Alarming Increase in Self-Generated Child Sexual Abuse Material (CSAM) and Risky Interactions with Adults

Children today are facing unprecedented online risks, as highlighted in a recent report from Thorn, a technology nonprofit. This article aims to shed light on the concerning rise in certain online threats to children, including the surge in self-generated child sexual abuse material (CSAM) and risky interactions with adults. Additionally, we will explore the challenges posed by novel technologies employed

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UK Cable Manufacturing Giant Volex Targeted in Cyberattack, Experiences Minimal Disruption
Cyber Security
UK Cable Manufacturing Giant Volex Targeted in Cyberattack, Experiences Minimal Disruption

UK-based cable manufacturing giant Volex (AIM: VLX) has recently become the victim of a cyberattack that involved unauthorized access to the company’s IT systems and data. This breach has prompted the organization to take immediate action to mitigate any potential damage. Impact on operations Despite the cyberattack, Volex assures stakeholders that all of its sites remain operational. The company also

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