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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing Customer Engagement with an Optimal Contact Us Page
Content Marketing Technology
Maximizing Customer Engagement with an Optimal Contact Us Page

The “Contact Us” page has evolved from being a mere footnote on a website to becoming a cornerstone of customer interaction and satisfaction. As the primary portal for inquiries, feedback, and problem resolution, it’s essential for brands to skillfully design and position this resource to foster trust and facilitate engagement. The Significance of a Contact Us Page The Role of

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Revolutionize Your 2024 Retail Email Marketing with Success Keys
Marketing Automation / Email Marketing
Revolutionize Your 2024 Retail Email Marketing with Success Keys

As the retail world hastens its march toward the consuming digital arena, the art of capturing the consumer’s heart through email persists as a notable feat of marketing prowess. In the pivotal year of 2024, the call to refine this craft has never been more compelling. Guided by the freshest industry insights, this exploration is an odyssey into engineering an

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How Did Manchester United’s Data Leak Impact Staff?
Cyber Security
How Did Manchester United’s Data Leak Impact Staff?

Manchester United’s recent data leak has caused a considerable disturbance within the organization, severely impacting the privacy and security of its staff members. The inadvertent sharing of sensitive information has placed employees at risk and spurred legal action against the club. The Breach: A Significant Invasion of Privacy When Manchester United experienced the data breach, the ramifications were immediate and

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Ivanti Releases Patch for Critical RCE Flaw CVE-2023-41724
Cyber Security
Ivanti Releases Patch for Critical RCE Flaw CVE-2023-41724

Ivanti, a company at the forefront of IT management and security, has promptly addressed a high-risk security loophole in its Standalone Sentry software by issuing a critical patch. The vulnerability, known as CVE-2023-41724, has a high severity score of 9.6 and presents a significant threat, as it permits attackers to run arbitrary code on affected systems. This RCE flaw was

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Mastering Marketing Newsletters: Strategies for Engagement
Marketing Automation / Email Marketing
Mastering Marketing Newsletters: Strategies for Engagement

In a digital era where inboxes are battlegrounds for attention, marketing newsletters have emerged as potent arsenals for customer engagement and brand advocacy. No longer mere digitized leaflets, today’s newsletters are sophisticated conduits of tailored content, personal connection, and actionable insights. By harnessing the power of storytelling, personalization, and strategic design, businesses have an opportunity to transcend the clutter and

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How Can Start-ups Maximize Growth with Marketing Automation?
Marketing Automation / Email Marketing
How Can Start-ups Maximize Growth with Marketing Automation?

In the transformative phase of turning a start-up into an established business, the role of marketing automation is crucial. This technology propels efficiency and nurtures customer relationships through personalized communication, playing a vital part in a start-up’s development. When used judiciously, marketing automation tools can vastly accelerate a start-up’s growth by maximizing engagement and customer retention. By integrating marketing automation,

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How is Smoke Loader Malware Threatening Ukraine’s Security?
Cyber Security
How is Smoke Loader Malware Threatening Ukraine’s Security?

Smoke Loader malware, known for its stealth and data-thieving capabilities, is mounting a surge of cyberattacks against Ukrainian institutions. Initially surfacing in the underworld of cybercrime in 2011, this backdoor trojan, also identified as Dofoil or Sharik, has shown a worrisome increase in activity across Ukraine. Palo Alto Networks has shed light on its evolution, noting its nefarious flexibility in

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How Can Generative AI Enhance Content Creation Wisely?
Content Marketing Technology
How Can Generative AI Enhance Content Creation Wisely?

The advent of content creation tools, particularly generative AI like ChatGPT, marks a revolution for content creators. These tools are more than just conveniences; they’re transformative in enhancing the productivity and creativity of writers and marketers alike. The challenge lies in smartly incorporating AI into the content development process without sacrificing the essential elements that constitute successful content — quality,

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Trend Micro Exposes Earth Krahang’s Global Cyber Espionage Campaign
Cyber Security
Trend Micro Exposes Earth Krahang’s Global Cyber Espionage Campaign

Trend Micro recently uncovered an elaborate cyber espionage campaign named Earth Baku, underscoring the intricate threats in digital security worldwide. This revelation exposed the shadowy activities of the Chinese cybersecurity entity I-Soon, alongside its associated hacking collective, Earth Lusca. The extent of the campaign is vast, with over a hundred organizations in 35 different countries being targeted, reflecting the campaign’s

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How Are SVG Files Being Weaponized in Cyber Attacks?
Cyber Security
How Are SVG Files Being Weaponized in Cyber Attacks?

When SVG (Scalable Vector Graphics) files made their debut, they were hailed as a breakthrough for creating clean, responsive web graphics. However, this innovation inadvertently opened a Pandora’s box in the cybersecurity world. As early as 2015, cybercriminals began exploiting the innate characteristics of SVG files to initiate attacks. These files, benign in their primary function, possessed the alarming capability

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Is the UK’s Cybersecurity Ready for the AI Era?
Cyber Security
Is the UK’s Cybersecurity Ready for the AI Era?

The UK’s digital realm is experiencing an escalating struggle with cyber threats, as highlighted by a detailed report from Microsoft. This document brings attention to a crucial issue: the cybersecurity of British organizations is in jeopardy. A staggering 87% of these organizations are vulnerable to cyberattacks, spotlighting the massive gaps in their readiness to handle such invasions. This situation is

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Quantum Threat Looms: The Race to Reinforce Encryption Standards
Cyber Security
Quantum Threat Looms: The Race to Reinforce Encryption Standards

The swift progress in quantum computing signals a potential crisis for contemporary cryptographic systems. Quantum computers, anticipated to be able to decrypt current public key encryption within the coming years, have given rise to concerns epitomized by the “quantum doomsday clock.” This metaphorical clock underscores the urgency with which entities must act to safeguard their digital security. This imminent quantum

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