Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Email Journeys Boost Your Marketing Revenue?
Marketing Automation / Email Marketing
How Can Email Journeys Boost Your Marketing Revenue?

Imagine embarking on a cross-country road trip with a newly adopted 100-pound standard poodle, navigating from the sunny streets of Palm Springs to the bustling city of Dallas, a journey spanning over 20 hours across two days. Such an endeavor demands meticulous planning—mapping out routes, identifying pet-friendly stops, and ensuring every detail aligns for a smooth experience. This strategic preparation

Read More
Email Marketing in 2025: Personalization and AI Trends
Marketing Automation / Email Marketing
Email Marketing in 2025: Personalization and AI Trends

Imagine opening your inbox to find an email that feels like it was crafted just for you, addressing your exact needs at the perfect moment, and delivering value that resonates deeply. This is no longer a distant dream but a reality for businesses leveraging email marketing today. Despite the rise of numerous digital channels, email remains a powerhouse for customer

Read More
OpenAI Updates GPT-5 for a Warmer, Friendlier Experience
AI and ML
OpenAI Updates GPT-5 for a Warmer, Friendlier Experience

In a world increasingly reliant on artificial intelligence for daily interactions, the tone and personality of these digital companions have become just as critical as their technical capabilities, prompting significant updates to enhance user experience. OpenAI has taken a major step forward by updating its latest language model, GPT-5, to deliver a warmer and more approachable user experience. This move

Read More
How Can Informational Content Boost Ecommerce SEO in 2025?
Content Marketing Technology
How Can Informational Content Boost Ecommerce SEO in 2025?

Welcome to an insightful conversation with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has transformed how businesses harness customer insights. With a deep background in CRM marketing technology and customer data platforms, Aisha brings a unique perspective to the ever-evolving world of ecommerce SEO. In this interview, we dive into the critical role of

Read More
Do AI Systems Favor AI-Written Content Over Human Text?
Content Marketing Technology
Do AI Systems Favor AI-Written Content Over Human Text?

Setting the Stage: A Digital Content Revolution Underway In today’s digital landscape, where algorithms dictate visibility and success across industries, a startling trend has emerged: artificial intelligence (AI) systems consistently favor content crafted by their own kind over human-written text. This isn’t just a technical quirk but a market-shaping force that could redefine how businesses, creators, and platforms operate. Imagine

Read More
Is AI Slicing Through Your SEO Conversion Rates?
Content Marketing Technology
Is AI Slicing Through Your SEO Conversion Rates?

This how-to guide aims to help digital marketers and business owners diagnose and address the alarming decline in SEO conversion rates caused by AI-driven search changes and other systemic factors. By following the structured steps outlined, readers will gain the ability to identify specific forces impacting their organic search performance, implement diagnostic tools to measure these effects, and adapt strategies

Read More
UAC-0099 Cyber-Espionage Tactics on Ukrainian Targets Unveiled
Cyber Security
UAC-0099 Cyber-Espionage Tactics on Ukrainian Targets Unveiled

In the shadowed corridors of cyberspace, a formidable threat has emerged, targeting the heart of Ukrainian critical infrastructure with precision and stealth, posing severe risks to national security. Imagine a government agency receiving what appears to be a routine legal document, only to unleash a cascade of malicious code that compromises sensitive data. This is the reality of UAC-0099, a

Read More
How Does CastleLoader Malware Exploit Trusted Platforms?
Cyber Security
How Does CastleLoader Malware Exploit Trusted Platforms?

In an era where digital trust is paramount, the emergence of sophisticated cyber threats like CastleLoader malware serves as a stark reminder of the vulnerabilities lurking within even the most familiar online environments. This dangerous malware loader, which has already infected 469 devices out of 1,634 attempts since May of this year, boasts a staggering infection rate of 28.7%. Primarily

Read More
Why Does SEO Automation Still Need Human Judgment?
Content Marketing Technology
Why Does SEO Automation Still Need Human Judgment?

In the rapidly evolving domain of digital marketing, Search Engine Optimization (SEO) has witnessed a transformative wave with the advent of Artificial Intelligence (AI) tools that streamline content creation, keyword analysis, and technical audits. These innovations have empowered businesses to produce vast quantities of material at incredible speeds, promising efficiency and scalability that were once unimaginable. Yet, amid this technological

Read More
Why Did OpenAI Restore GPT-4o for Paid ChatGPT Users?
AI and ML
Why Did OpenAI Restore GPT-4o for Paid ChatGPT Users?

What happens when a tech giant like OpenAI rolls out a cutting-edge AI model, only to face a wave of user discontent? In a surprising turn of events, paid ChatGPT users found themselves at the center of a heated debate when GPT-4o, a trusted model, vanished during the launch of GPT-5, sparking swift backlash from professionals and businesses frustrated over

Read More
Should AI-Generated Content Always Be Human Reviewed?
Content Marketing Technology
Should AI-Generated Content Always Be Human Reviewed?

Introduction Imagine a world where digital content floods the internet at an unprecedented pace, much of it crafted not by human hands but by sophisticated algorithms capable of mimicking human writing styles, raising critical questions about quality and trustworthiness. This scenario is no longer a distant vision but a present reality, sparking debates among publishers, search engine experts, and content

Read More
Which B2B Content Types Dominate AI Search Results?
B2B Marketing
Which B2B Content Types Dominate AI Search Results?

Introduction Imagine a B2B marketer crafting meticulously detailed content, only to find it buried beneath irrelevant results in AI-driven search engines. With the rapid evolution of large language model (LLM) technologies, such as ChatGPT and Gemini, the rules of content visibility have shifted dramatically, making it crucial for businesses to adapt their strategies to stay relevant. This challenge underscores the

Read More