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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
AI Chatbot Alternatives – Review
AI and ML
AI Chatbot Alternatives – Review

Throughout recent years, artificial intelligence has rapidly transformed various sectors, with chatbots at the forefront of this revolution. These AI chatbots have become indispensable in automating repetitive tasks and enhancing communication, offering innovative solutions in industries like customer service, marketing, and information technology. As competition in this dynamic field intensifies, a multitude of alternatives have emerged, each promising unique capabilities

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July 17, 2025
Unlocking B2B Success with User-Generated Content Strategies
B2B Marketing
Unlocking B2B Success with User-Generated Content Strategies

In an evolving business landscape where authenticity and credibility play crucial roles, user-generated content (UGC) emerges as a transformative tool in B2B marketing. UGC creates a platform where audiences resonate with true experiences and shared stories rather than crafted advertisements. It extends beyond conventional customer testimonials and encompasses various content types, such as social media mentions, blog posts, and reviews—all

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July 17, 2025
Is Cyber Espionage Behind COVID-19 Vaccine Access Attempt?
Cyber Security
Is Cyber Espionage Behind COVID-19 Vaccine Access Attempt?

In a digital age where cyber warriors wage silent battles across borders, the COVID-19 pandemic underscored just how far nations might go to secure dominance in healthcare breakthroughs. As global demand for vaccines surged, an alarming intersection between public health and national security emerged, raising concerns about digital incursions by state-sponsored hackers into vaccine research databases. The Cybersecurity Battleground of

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July 17, 2025
Trend Analysis: Impact of Unoriginal Content Policies
Content Marketing Technology
Trend Analysis: Impact of Unoriginal Content Policies

In the dynamic world of digital media, the quest for unique and engaging content has never been more critical. Content platforms like Meta and YouTube are progressively addressing the issue of unoriginal material. This trend underscores the ongoing battle against repetitive and mass-produced content, illuminating how platforms are adapting to promote originality. As content creators navigate these shifts, understanding the

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July 16, 2025
How Are B2B Marketers Adapting to Economic Changes?
B2B Marketing
How Are B2B Marketers Adapting to Economic Changes?

In the world of B2B marketing, where rapid shifts demand agile transformations, Aisha Amaira stands out as a leading MarTech expert. Known for her prowess in integrating technology with marketing strategies, Aisha guides businesses in harnessing innovation for crucial customer insights. Today, she delves into the dynamics shaping B2B marketing, from economic challenges to generational shifts. Can you elaborate on

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July 16, 2025
Is AI Transforming B2B Strategy and Competitive Edge?
B2B Marketing
Is AI Transforming B2B Strategy and Competitive Edge?

The stakes in the B2B world have never been higher, and artificial intelligence (AI) is hitting the scene with unprecedented force. Just a few years ago, AI was a novel add-on; today, it is the backbone of businesses aiming for operational edge and innovation. As of now, a staggering 78% of B2B organizations have AI embedded in at least one

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July 16, 2025
How Does Google’s API Update Revolutionize SEO Analysis?
Content Marketing Technology
How Does Google’s API Update Revolutionize SEO Analysis?

Imagine, overnight, the way vital SEO data gets analyzed is turned on its head, offering insights that could redefine digital marketing strategies. The interpretation of this data pivots on its freshness—a little-known fact yet crucial for strategic decisions. However, the opacity of current SEO data plays havoc, particularly when issues with transparency prevent performance metrics from painting the full picture.

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July 16, 2025
How Can Brands Master Modern Personalization Strategies?
B2B Marketing
How Can Brands Master Modern Personalization Strategies?

In a rapidly evolving digital landscape, personalization has emerged as a cornerstone in effective marketing strategies, profoundly influencing customer engagement and satisfaction. As digital channels proliferate and data accessibility grows, understanding how to utilize these tools for personalization becomes crucial. Brands aim to offer experiences that are not only engaging but also feel tailor-made for individual customers. This FAQ seeks

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July 16, 2025
Will AI Replace SEO or Enhance Web Strategies?
Content Marketing Technology
Will AI Replace SEO or Enhance Web Strategies?

In an era where artificial intelligence increasingly permeates various aspects of business, the relationship between AI and traditional marketing approaches like search engine optimization (SEO) has sparked intriguing discussions. Experts in the field have been debating whether AI advancements could ultimately replace the need for SEO or merely enhance it. Recent conversations between Google’s John Mueller and Martin Splitt have

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July 16, 2025
Why Isn’t Your Content Ranking Anymore? Discover Key Insights
Content Marketing Technology
Why Isn’t Your Content Ranking Anymore? Discover Key Insights

In the ever-evolving landscape of SEO, Aisha Amaira stands out as a MarTech expert pioneering the integration of technology with marketing strategies. Known for her work with CRM marketing technology and customer data platforms, she explores innovative ways for businesses to uncover valuable insights about their customers. Today, we dive deep into the concept of E-E-A-T (Experience, Expertise, Authoritativeness, and

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July 16, 2025
How Can SEO Content Align with Business Goals?
Content Marketing Technology
How Can SEO Content Align with Business Goals?

In today’s digital landscape, businesses continually strive to heighten their online presence and align their content strategies with overarching business goals. Search engine optimization (SEO) remains pivotal in driving organic traffic to websites, but achieving high rankings alone isn’t enough. Content must not only attract visitors but also contribute to business outcomes. Why is Creating Content that Resonates with the

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July 16, 2025
Large Language Models in Cybersecurity – Review
Cyber Security
Large Language Models in Cybersecurity – Review

Amidst rapid technological advancements, cybersecurity faces evolving challenges positioned at the forefront of innovation. Large Language Models (LLMs), powered by artificial intelligence, have emerged as significant players, promising enhanced threat detection and response capabilities. Yet, while offering potential, they are not without shortcomings. A recent study dissecting LLMs’ role in cybersecurity revealed pivotal insights, especially their current limitations in vulnerability

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July 16, 2025