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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Trend Analysis: Autonomous Marketing with AI Integration
Marketing Automation / Email Marketing
Trend Analysis: Autonomous Marketing with AI Integration

Introduction to a Marketing Revolution In an era where data drives decisions, the integration of artificial intelligence (AI) into marketing has emerged as a transformative force, enabling campaigns to become not just reactive but predictive and intuitive, redefining efficiency in a fast-paced business landscape. This seismic shift toward autonomous marketing—where AI automates and optimizes tasks with minimal human intervention—has become

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November 19, 2025
Selling AI Search to Leadership: Focus on Risk Mitigation
AI and ML
Selling AI Search to Leadership: Focus on Risk Mitigation

In today’s fast-paced digital landscape, the rise of AI search is fundamentally altering how brands reach their audiences, creating a seismic shift from the once-reliable mechanics of traditional Search Engine Optimization (SEO). This transformation presents a formidable challenge for SEO teams tasked with convincing corporate leadership to invest in strategies that lack the predictable outcomes of the past. Where classic

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November 19, 2025
How Does Local Search Shape Customer Loyalty Today?
Customer Experience (CX)
How Does Local Search Shape Customer Loyalty Today?

Introduction In today’s digital landscape, where nearly 84% of consumers search for local businesses daily, the power of local search to influence customer decisions has never been more evident, highlighting a critical shift in behavior. Local search is no longer just a tool for finding nearby services but a defining factor in building trust and fostering long-term relationships between brands

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November 19, 2025
Translated Websites Gain 327% More AI Search Visibility
AI and ML
Translated Websites Gain 327% More AI Search Visibility

In the rapidly evolving digital landscape, standing out in search results has become a formidable challenge for website owners and SEO professionals, especially in a global marketplace where AI-driven search tools like Google AI Overviews and ChatGPT dictate visibility. These tools often summarize content or cite sources directly rather than listing traditional rankings, making it crucial to adapt to new

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November 19, 2025
Google Clarifies No SEO Boost for Generic Top Level Domains
Content Marketing Technology
Google Clarifies No SEO Boost for Generic Top Level Domains

Introduction In the vast digital landscape, where millions of websites vie for attention, the choice of a domain name can feel like a make-or-break decision for visibility, and Generic Top Level Domains (gTLDs), such as .music or .shop, have sparked curiosity among website owners and marketers eager to stand out. Are these specialized extensions the secret to climbing search engine

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November 19, 2025
SpyCloud’s 2026 Cybersecurity Threats: Identity at Risk
Cyber Security
SpyCloud’s 2026 Cybersecurity Threats: Identity at Risk

Understanding the Cybersecurity Landscape in 2026 In an era where digital transformation accelerates at an unprecedented pace, the cybersecurity landscape of 2026 faces a staggering reality: over 80% of data breaches are tied to compromised identities, highlighting a critical vulnerability in global systems. This alarming statistic underscores the urgent need to prioritize identity security as cybercriminals exploit both human and

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November 19, 2025
How Is Google Fighting the Lighthouse Smishing Threat?
Cyber Security
How Is Google Fighting the Lighthouse Smishing Threat?

In an era where digital scams are becoming increasingly sophisticated, a staggering number of individuals find themselves targeted by cybercriminals exploiting trusted brands through SMS phishing, or smishing, attacks. One such operation, known as Lighthouse, has emerged as a formidable threat, impacting millions across the globe with its phishing-as-a-service (PhaaS) model. This cybercrime network, believed to be orchestrated by a

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November 19, 2025
Build an Organic Reddit Strategy for SEO Success
Content Marketing Technology
Build an Organic Reddit Strategy for SEO Success

In today’s digital landscape, where search engine optimization (SEO) remains a cornerstone of online visibility, platforms like Reddit have emerged as unexpected yet powerful allies for brands aiming to enhance their reach. With significant developments such as Google’s deepened AI partnership with Reddit, the platform’s content increasingly dominating traditional search results, and its notable presence in AI-driven tools like ChatGPT,

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November 19, 2025
6 Hidden Strategies to Repurpose Content for Organic Growth
Content Marketing Technology
6 Hidden Strategies to Repurpose Content for Organic Growth

In the fast-paced world of digital marketing, producing fresh content consistently can drain resources and creativity, leaving marketers searching for sustainable solutions to keep up with demand. The challenge of maintaining a robust content calendar often leads to burnout, especially when every piece must be crafted from scratch. Content repurposing offers a strategic way to maximize existing materials, extending their

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November 19, 2025
Trend Analysis: Digital Transformation in DOT Operations
IT Digital Transformation
Trend Analysis: Digital Transformation in DOT Operations

Picture a state Department of Transportation (DOT) field inspector in the middle of a sprawling highway construction site, juggling stacks of paper forms, manually recording data under tight deadlines, and struggling to ensure accuracy amid unpredictable weather conditions. This scenario, all too common in traditional DOT operations, often results in errors, delays, and compliance issues that can jeopardize infrastructure safety.

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November 18, 2025
How Are LLMs Breaking Search and Harming SEO Efforts?
Content Marketing Technology
How Are LLMs Breaking Search and Harming SEO Efforts?

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has made her a leading voice in the industry. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can harness innovation to uncover critical customer insights. Today, we’re diving into

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November 18, 2025
Should You Rethink Content Strategy for LLMs?
Content Marketing Technology
Should You Rethink Content Strategy for LLMs?

Meet Aisha Amaira, a MarTech expert with a deep passion for blending technology and marketing. With a robust background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can harness innovation to gain critical customer insights. In today’s conversation, we dive into the evolving world of large language models (LLMs) and their impact

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November 18, 2025