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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cinch Wins Top Omnichannel Marketing Award for Innovative Platform
Marketing Automation / Email Marketing
Cinch Wins Top Omnichannel Marketing Award for Innovative Platform

Cinch, a trailblazer in the marketing automation industry, has garnered significant recognition by winning the "Best Omnichannel Marketing Solution" award at the 7th annual MarTech Breakthrough Awards. This accolade highlights Cinch’s innovative approach, which integrates customer data with advanced marketing automation to execute seamless omnichannel campaigns. At its core, Cinch’s robust customer data platform enhances existing databases, thereby facilitating superior

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August 19, 2024
Boost Sales with Authentic Customer Stories: The Power of CGC
Content Marketing Technology
Boost Sales with Authentic Customer Stories: The Power of CGC

In today’s competitive and saturated market, connecting with consumers requires more than just traditional advertising. Enter Customer Generated Content (CGC)—a compelling tool that harnesses the genuine experiences and stories of real customers to build trust, engagement, and ultimately, sales. This article will explore the nuances of CGC, its advantages over User Generated Content (UGC), and how it serves as a

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August 15, 2024
Top 10 Content Formats to Engage Your Audience in 2024
Content Marketing Technology
Top 10 Content Formats to Engage Your Audience in 2024

In today’s digital age, content marketing is more crucial than ever. Businesses aiming to establish strong connections with their audiences must leverage various content formats that not only inform but also engage. This article delves into the ten best content formats for 2024, discussing their unique advantages and how they can be strategically used to captivate audiences. Blog Posts Blog

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August 15, 2024
How Did OPTIZMO Earn Compliance Company of the Year at AFFY Awards?
Marketing Automation / Email Marketing
How Did OPTIZMO Earn Compliance Company of the Year at AFFY Awards?

OPTIZMO Technologies has achieved a remarkable distinction by being honored as the Compliance Company of the Year at the AFFY Awards Gala in New York City. This prestigious accolade underscores OPTIZMO’s profound contributions to compliance, particularly within the affiliate and digital marketing realms. Since its inception in 2012, the AFFY Awards have celebrated excellence in digital and affiliate marketing by

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August 15, 2024
Greater Manchester Hit by Widespread Phishing Scam from Cyber-Attack
Cyber Security
Greater Manchester Hit by Widespread Phishing Scam from Cyber-Attack

A significant cyber-attack has sent shockwaves across Greater Manchester, affecting multiple boroughs and placing thousands of residents at risk. The attack was accompanied by a sophisticated phishing scam that exploited vulnerable housing software systems to gather personal data under the misleading request for tenants to ‘activate your tenancy options.’ Residents across Greater Manchester found themselves facing alarming emails that seemed

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August 15, 2024
How Did a Malware Campaign Infect Over 300,000 Chrome and Edge Users?
Cyber Security
How Did a Malware Campaign Infect Over 300,000 Chrome and Edge Users?

In the digital age, where browsers serve as the pivotal gateways to the vast expanses of the internet, a sophisticated malware campaign has recently come to light, sending shockwaves through the cybersecurity community. This alarming breach has affected over 300,000 users of Microsoft Edge and Google Chrome browsers, raising significant concerns about the mechanisms behind such an expansive and successful

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August 15, 2024
10-Point Checklist for Successful Content Marketing in the U.S.
Content Marketing Technology
10-Point Checklist for Successful Content Marketing in the U.S.

Content marketing has emerged as a powerful strategy for businesses to engage with their audience, build brand authority, and drive conversions. However, launching a successful content marketing campaign in the U.S. requires careful planning, execution, and optimization. To help you navigate this process, we’ve put together a 10-point checklist that covers everything from strategy development to post-launch analysis. By following

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August 14, 2024
Cordial’s Innovative Growth Secures Top Spot in 2024 Inc. 5000 List
Marketing Automation / Email Marketing
Cordial’s Innovative Growth Secures Top Spot in 2024 Inc. 5000 List

In a major milestone solidifying its reputation as a powerhouse in the enterprise marketing platform industry, Cordial has earned a coveted spot among the top 500 software companies on the 2024 Inc. 5000 list. This annual list, a benchmark for identifying the fastest-growing private companies in America, highlights Cordial’s sustained growth and resilience, especially amid the economic challenges that have

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August 14, 2024
Can Australia’s Mining Industry Defend Against Growing Cyber Threats?
Cyber Security
Can Australia’s Mining Industry Defend Against Growing Cyber Threats?

Australia’s mining industry, a cornerstone of the country’s economy, faces a mounting wave of cyber threats. High-profile ransomware attacks on companies like Evolution Mining have spotlighted the sector’s vulnerability and raised questions about its readiness to defend against sophisticated cyber adversaries. This article delves into the current cybersecurity landscape in Australia’s mining industry, examining recent incidents, industry responses, and future

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August 14, 2024
How Can Interactive Emails Revolutionize Your Marketing Campaigns?
Marketing Automation / Email Marketing
How Can Interactive Emails Revolutionize Your Marketing Campaigns?

The world of email marketing is evolving rapidly, with interactive emails leading the charge in reshaping how brands communicate with their audience. By transforming traditional static emails into dynamic, engaging experiences, interactive emails not only capture attention but also foster deeper engagement and brand loyalty. This revolution in email marketing offers marketers an innovative way to stand out in crowded

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August 14, 2024
Is Iran Meddling in the 2024 US Election with Cyber Attacks?
Cyber Security
Is Iran Meddling in the 2024 US Election with Cyber Attacks?

Recent developments in the field of cybersecurity and electoral integrity have shed light on Iran’s efforts to interfere in the 2024 US presidential election. Microsoft has released a detailed report revealing a comprehensive strategy employed by Iranian actors to launch cyber-attacks and influence operations aimed at deepening existing societal divisions in the United States. These maneuvers signify an escalating threat

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August 14, 2024
Can the UN Cybercrime Treaty Balance Security and Human Rights?
Cyber Security
Can the UN Cybercrime Treaty Balance Security and Human Rights?

The United Nations recently adopted a global cybercrime convention, sparking intense debates over its potential impact on security and human rights. The new Comprehensive International Convention on Countering the Use of Information and Communications Technologies for Criminal Purposes, or the Cybercrime Treaty, aims to create a unified framework to tackle various cybercrimes. However, as with many international agreements, its path

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August 14, 2024