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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cyber Threat Evolution: Global Incidents Highlight Rising Risks
Cyber Security
Cyber Threat Evolution: Global Incidents Highlight Rising Risks

The ever-changing landscape of cyber threats continues to pose significant risks globally, with recent incidents underscoring the need for heightened cybersecurity vigilance. From state-sponsored espionage to financially motivated cybercrimes, these events reflect the increasing complexity and sophistication of cyber attacks. They demonstrate a dire need for organizations and governments to strengthen their defensive capabilities against an array of cyber adversaries

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May 17, 2024
How Will WordLift’s AI SEO Agent Transform Content Marketing?
Content Marketing Technology
How Will WordLift’s AI SEO Agent Transform Content Marketing?

In an industry that thrives on cutting-edge technology and innovative strategies, WordLift’s AI SEO Agent heralds a new era for content marketing. As digital marketing continues to evolve, so does the necessity for an advanced approach in optimizing content. The introduction of AI tools has been instrumental, but navigating these advancements while ensuring compliance with search engines like Google has

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May 16, 2024
Skyword’s Accelerator360™ Enhances SEO with AI Content Audits
Content Marketing Technology
Skyword’s Accelerator360™ Enhances SEO with AI Content Audits

This feature comes as a strategic response to the highly competitive realm of SEO, where the need for fresh, relevant, and optimized content is paramount. Accelerator360™ now boasts the ability to not only churn out SEO-optimized material efficiently but also audit and refine a brand’s existing web assets. Andrew Wheeler, CEO of Skyword, underscores the importance of this dual focus

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May 16, 2024
Maximizing Email Impact: Navigating New Deliverability Rules
Marketing Automation / Email Marketing
Maximizing Email Impact: Navigating New Deliverability Rules

The ever-evolving landscape of email marketing is about to shift once more, with significant overhauls set by key players like Google and Yahoo. To stay ahead, understanding these forthcoming changes is crucial for any marketer looking to maximize their email’s impact and avoid potential pitfalls. The Changing Face of Email Deliverability Understanding the New Paradigm The incoming updates to email

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May 16, 2024
Optimize Your Email Marketing for Better Engagement Rates
Marketing Automation / Email Marketing
Optimize Your Email Marketing for Better Engagement Rates

Email marketing remains a potent tool for connecting with audiences in a crowded digital marketplace. As technology evolves and consumer behaviors shift, mastering the art of email engagement has become more crucial—and challenging—than ever. From curating a prime subscriber list to nailing the perfect sending time, this comprehensive guide will illuminate the strategies and finesse required to supercharge your email

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May 16, 2024
Maximizing Sales: Crafting Effective Q&A for Fashion Brand Success
Content Marketing Technology
Maximizing Sales: Crafting Effective Q&A for Fashion Brand Success

The fashion industry is a dynamic and customer-centric space where engagement and satisfaction are key. In the quest for higher conversion rates and enhanced customer experience, fashion brands are recognizing the potential of a meticulously constructed Product Questions & Answers (Q&A) section. Not only does this feature serve as a bridge between consumer inquiries and brand responses, but it also

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May 15, 2024
How Does Launch Control Revolutionize SMS Business Strategy?
Marketing Automation / Email Marketing
How Does Launch Control Revolutionize SMS Business Strategy?

In a business landscape increasingly reliant on quick and effective communication, SMS has moved to the forefront as an indispensable tool. Launch Control capitalizes on this medium, bringing to the table a text messaging platform that leverages AI-driven personalization and industry-specific engagement strategies. Designed to transform client interactions and marketing campaigns, Launch Control enables businesses to connect with audiences on

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May 14, 2024
Seven B2B Content Distribution Strategies to Boost Engagement
Content Marketing Technology
Seven B2B Content Distribution Strategies to Boost Engagement

In the competitive world of B2B marketing, simply creating content is not enough. You have to get your valuable insights and thought leadership in front of the right people—your ideal customers. With the digital space crowded with information, the challenge is to ensure your content doesn’t just exist, but that it engages and converts. This detailed discourse will reveal seven

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May 14, 2024
How Is AI Reshaping Cybersecurity Threats and Defenses?
Cyber Security
How Is AI Reshaping Cybersecurity Threats and Defenses?

The interplay of artificial intelligence (AI) and cybersecurity heralds a new era of digital conflicts, where pioneering tools are wielded both by defenders and antagonists. The incessant progression of technology has seen AI assume a formidable role in this domain, profoundly influencing the evolution of cyber threats, while simultaneously driving the innovation of defenses. Organizations worldwide face the critical task

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May 14, 2024
How Does Ghost Marketing Transform Brand Engagement?
Content Marketing Technology
How Does Ghost Marketing Transform Brand Engagement?

In the dynamic landscape of marketing, ghost marketing has emerged as a sly yet effective method for brand engagement. This phenomenon capitalizes on the subtlety of advertising to sneak past consumers’ defenses, embedding products and messages into their lives without the overt presence of traditional ads. It’s the marketing industry’s answer to camouflage; rather than shouting messages from the rooftops,

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May 13, 2024
How Will the Global Email Alliance Transform Email Marketing?
Marketing Automation / Email Marketing
How Will the Global Email Alliance Transform Email Marketing?

The formation of the Global Email Alliance marks a significant evolution in the realm of email marketing. This pioneering consortium, engineered by the strategic collaboration of InboxArmy, RPE Origin, Email Connect, and Email Industries, promises to deliver a transformative surge to the way enterprise brands engage with their audience electronically. At its core, the alliance epitomizes synergy, leveraging the specialized

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May 13, 2024
How Is Google Fighting Parasite SEO with New Update?
Content Marketing Technology
How Is Google Fighting Parasite SEO with New Update?

Google has launched a significant offensive against a pernicious search engine optimization (SEO) technique known as “parasite SEO,” marking a watershed moment in its battle to uphold the integrity of search engine results. With its recent update, Google is tackling the issue head-on, implementing measures to root out and penalize the unethical practice of leveraging a reputable site’s high search

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May 10, 2024