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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Conversica Enhances MAPs with AI for Better Sales Leads Engagement
Marketing Automation / Email Marketing
Conversica Enhances MAPs with AI for Better Sales Leads Engagement

Conversica’s latest announcement heralds a transformative shift in how businesses interact with prospective clients. By integrating its advanced Conversational AI into leading marketing automation platforms, the company doesn’t simply augment existing workflows, it’s revolutionizing customer engagement. This cutting-edge AI technology facilitates more natural and effective communication between companies and their audiences, optimizing the journey from prospect to customer. This strategic

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April 3, 2024
How Will Cordial’s AI Propel Realtor.com® Marketing?
Marketing Automation / Email Marketing
How Will Cordial’s AI Propel Realtor.com® Marketing?

Cordial has embarked on a groundbreaking partnership with Move, Inc., the engine behind Realtor.com®, setting the stage for a marketing transformation influenced by artificial intelligence and sophisticated data interpretation. By leveraging Cordial’s progressive AI technologies, Realtor.com® is expected to benefit from highly personalized communication strategies that resonate with its audience. Cordial’s AI enhancements, due on the horizon in March 2024,

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April 3, 2024
How Has Infostealer Malware Exposed 10 Million Devices?
Cyber Security
How Has Infostealer Malware Exposed 10 Million Devices?

The cybersecurity landscape is currently facing a surge in threats, particularly from infostealer malware, which targets sensitive data theft. Kaspersky Digital Footprint Intelligence has released a report indicating a shocking sevenfold increase in these threats, with nearly 10 million devices compromised. Attackers are increasingly sophisticated in their methods, resulting in an alarming rate of stolen credentials—approximately 50.9 per affected device.

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April 3, 2024
How Can UGC Boost Your Brand’s SEO and Visibility?
Content Marketing Technology
How Can UGC Boost Your Brand’s SEO and Visibility?

User-generated content (UGC) transcends being merely a trend; it’s a vital component for a brand’s digital strategy. Amid the clutter of traditional marketing, UGC shines due to its genuine and relatable nature. This content, crafted by users themselves, can significantly boost a brand’s search engine optimization (SEO) and online discoverability. By harnessing UGC effectively, brands are able to elevate and

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April 2, 2024
Content Marketing: Thriving with AI in the Digital Age
Content Marketing Technology
Content Marketing: Thriving with AI in the Digital Age

Content marketing has ascended to the forefront of digital strategy for businesses globally, becoming a staple in their efforts to connect with audiences and drive growth. Within the Digital Age—a realm where content is the cornerstone of online presence—the utilization of artificial intelligence (AI) to craft, disseminate, and enhance marketing materials is paramount. It equips businesses with the tools to

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April 2, 2024
How Do Hackers Use Google Ads to Spread Malware?
Cyber Security
How Do Hackers Use Google Ads to Spread Malware?

In today’s digital landscape, Google Ads stands as a beacon for targeting audiences effectively. Yet, with this capability comes a shadow: the very same platform has become a target for malevolent hackers. These adversaries have cleverly repurposed Google’s ad service to spread malware, disguising their dangerous payloads amidst what appears to be legitimate ads. This trend underscores a worrying evolution

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April 2, 2024
Mastering Email Template Design and Coding for Marketers
Marketing Automation / Email Marketing
Mastering Email Template Design and Coding for Marketers

Email marketing templates play a pivotal role in ensuring your digital communications captivate and resonate with your audience. They aren’t just about aesthetics; they streamline the email creation process, reduce errors, and ensure brand consistency. A template allows for quick adaptation to various campaigns while maintaining the core elements of your brand’s identity. When designing templates, consider the message types

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April 2, 2024
How Can Targeted Email Marketing Boost E-commerce Sales?
Marketing Automation / Email Marketing
How Can Targeted Email Marketing Boost E-commerce Sales?

E-commerce enterprises are keenly adopting targeted email marketing strategies to rise above the din of a saturated market. By harnessing the power of personalization and leveraging deep consumer insights, email campaigns can be tailored to meet the specific interests and buying patterns of customers. This personalized touch not only boosts sales but also keeps customers coming back, nurturing brand loyalty

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April 2, 2024
How Does Account-Based Marketing Transform B2B Strategies?
B2B Marketing
How Does Account-Based Marketing Transform B2B Strategies?

In today’s B2B marketing landscape, Account-Based Marketing (ABM) stands out as a significant evolution. Unlike broader marketing methods, ABM hones in on target accounts with personalized marketing initiatives designed to sync with specific customer profiles, catering to each account’s unique buying process. This targeted strategy not only deepens relationships with high-value clients but also delivers a stronger ROI, giving companies

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April 1, 2024
Unveiling CTR’s Influence on SERP Rankings and SEO Success
Content Marketing Technology
Unveiling CTR’s Influence on SERP Rankings and SEO Success

Click-Through Rate (CTR) holds a significant spot in the ongoing debate within the SEO community regarding its effects on a website’s placement on Search Engine Results Pages (SERP). This metric signifies how often people click on a website’s link after seeing it in search results. A higher CTR not only brings in more traffic but is also perceived to signal

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April 1, 2024
How Can Strong Opt-In Emails Enhance Your Marketing Strategy?
Marketing Automation / Email Marketing
How Can Strong Opt-In Emails Enhance Your Marketing Strategy?

A successful email marketing campaign is built upon the foundation of recipient consent, making the opt-in email an invaluable tool. Not only does this practice satisfy legal stipulations, but it also fosters deeper engagement with customers and cultivates lasting brand loyalty. By respecting the inbox of your audience, you’ll see a significant increase in the effectiveness of your email marketing

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April 1, 2024
Is China Scaling Up Cyber Espionage Against ASEAN?
Cyber Security
Is China Scaling Up Cyber Espionage Against ASEAN?

Recent reports have sounded an alarm over the intensification of Chinese cyber espionage activities, particularly targeting the nations comprising the Association of Southeast Asian Nations (ASEAN). As geopolitical tensions wax and cybersecurity protocols wane, experts have observed a marked upswing in malicious cyber operations coinciding with high-profile regional events such as the ASEAN-Australia Special Summit. The implicated Chinese Advanced Persistent

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March 29, 2024