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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing Business Success: A Comprehensive Guide to Email Marketing Automation
Marketing Automation / Email Marketing
Maximizing Business Success: A Comprehensive Guide to Email Marketing Automation

Email marketing automation has revolutionized the way businesses engage with their audiences. By leveraging software to automate targeted messaging based on specific triggers and actions, companies can create a more personalized and engaging experience for their subscribers. In this comprehensive guide, we will explore the benefits of email marketing automation and provide you with strategies to maximize its potential. How

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Security Researchers Discover Flaws in Windows Hello Fingerprint Authentication Technology
Cyber Security
Security Researchers Discover Flaws in Windows Hello Fingerprint Authentication Technology

In an alarming revelation, security researchers have uncovered vulnerabilities in the Windows Hello fingerprint authentication technology. By studying three laptops equipped with fingerprint sensors manufactured by ELAN, Synaptics, and Goodix, the researchers identified cryptographic implementation flaws and successfully bypassed the authentication system. This discovery highlights potential weaknesses in fingerprint authentication and emphasizes the need for device manufacturers to prioritize the

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Cyber Attack Disrupts House Sales and Purchases Across UK Conveyancing Firms
Cyber Security
Cyber Attack Disrupts House Sales and Purchases Across UK Conveyancing Firms

The smooth process of buying and selling houses in the UK has been abruptly halted by a cyber attack that has affected multiple conveyancing firms. CTS, a legal sector specialist infrastructure service provider, has confirmed that it has experienced a service outage caused by a cyber incident. This incident has had far-reaching consequences, impacting up to 200 law firms that

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Maximizing ROI Through Effective Email Marketing: Challenges, Strategies, and Benefits
Marketing Automation / Email Marketing
Maximizing ROI Through Effective Email Marketing: Challenges, Strategies, and Benefits

Email deliverability is a critical challenge faced by many senders. When even a small percentage of a company’s emails are rejected or filtered into spam, it can have a negative impact on revenue and brand reputation. However, by following best practices and making wise technology decisions, senders can significantly increase the likelihood of their emails landing in the inbox. Impact

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UK’s National Cyber Security Centre Releases RFCs to Bolster Internet Security Standards
Cyber Security
UK’s National Cyber Security Centre Releases RFCs to Bolster Internet Security Standards

The UK’s National Cyber Security Centre (NCSC) has taken a significant step forward in strengthening internet security standards by revealing details of its first Request for Comment (RFC) for the Internet Engineering Task Force (IETF). The groundbreaking RFC 9424 is the culmination of three years of collaborative work with industry experts, such as Ollie Whitehouse, who is now the organization’s

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The Lost Art of Effective Email Communication: Rediscovering Basic Manners and Face-to-Face Collaboration
Marketing Automation / Email Marketing
The Lost Art of Effective Email Communication: Rediscovering Basic Manners and Face-to-Face Collaboration

Communication plays a vital role in our personal and professional lives, and in today’s digital age, email has become an essential medium for exchanging information. However, the ease of email communication has led to a disregard for basic manners and a decline in its effectiveness. In this article, we will explore the importance of treating email as a valuable form

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A Comprehensive Guide to Email Warm-up: Boosting Deliverability and Sender Reputation for Successful Campaigns
Marketing Automation / Email Marketing
A Comprehensive Guide to Email Warm-up: Boosting Deliverability and Sender Reputation for Successful Campaigns

In today’s digital age, email marketing remains a powerful tool for businesses to communicate with their audience. However, with increased email deliverability challenges, it is essential to maintain a good sender reputation to ensure that your emails reach the intended recipients. This is where email warm-up comes into play. By gradually increasing sending limits, improving sender reputation, and reducing bounce

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Revolutionizing Digital Reach: How “Email Man”, an AI-Powered Copywriter, is Amplifying Email Marketing Success
Marketing Automation / Email Marketing
Revolutionizing Digital Reach: How “Email Man”, an AI-Powered Copywriter, is Amplifying Email Marketing Success

Effective email marketing campaigns are crucial for businesses to engage and convert their audience. In such a competitive landscape, it is essential to find innovative solutions that can take your campaigns to new heights. This is where “Email Man” emerges as the answer to your marketing prayers. Say goodbye to mundane email campaigns and get ready to embrace unparalleled success

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The Power of Content Curation in B2B Marketing: Reclaiming Time, Generating Leads, and Enhancing Credibility
Content Marketing Technology
The Power of Content Curation in B2B Marketing: Reclaiming Time, Generating Leads, and Enhancing Credibility

In today’s fast-paced digital landscape, content curation has emerged as a powerful strategy for B2B marketers to reclaim their time, generate more leads, and increase their credibility. By carefully selecting and appropriately attributing relevant content that aligns with a theme, businesses can provide their audience with valuable and diverse insights, keeping them engaged and establishing thought leadership. In this article,

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Unlocking the Power of AI-Generated Images in Content Creation and SEO
Content Marketing Technology
Unlocking the Power of AI-Generated Images in Content Creation and SEO

In today’s digital age, the use of artificial intelligence (AI) has revolutionized various aspects of our lives, including the creation of images. AI-generated images have gained significant attention due to their ability to generate unique visuals without copyright restrictions. However, it is essential to understand that these images have no ownership, as they are created by algorithms rather than human

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CISA Releases Mitigation Guide for Healthcare and Public Health Sector: Strengthening Cybersecurity Defenses
Cyber Security
CISA Releases Mitigation Guide for Healthcare and Public Health Sector: Strengthening Cybersecurity Defenses

In an effort to bolster cybersecurity defenses in the Healthcare and Public Health (HPH) sector, the US Cybersecurity and Infrastructure Security Agency (CISA) has unveiled a comprehensive Mitigation Guide tailored specifically for this industry. This guide serves as a crucial resource for HPH entities, providing actionable insights and recommendations to enhance their cybersecurity practices. Importance of Vulnerability Management in the

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The Successes and Challenges of LinkedIn’s Collaborative Articles Program in the Age of AI
Content Marketing Technology
The Successes and Challenges of LinkedIn’s Collaborative Articles Program in the Age of AI

Since its launch earlier this year, LinkedIn’s collaborative articles program has garnered impressive success, reaching over 1.5 million organic users. These AI-powered articles spark conversations around various topics and are further enriched with expert perspectives and contributions from the vast LinkedIn community. However, amidst an abundance of AI-generated content, it begs the question: Why are these collaborative articles enjoying such

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