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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Did MITRE Respond to a Sophisticated Cyber Attack?
Cyber Security
How Did MITRE Respond to a Sophisticated Cyber Attack?

After a complex cyber assault, The MITRE Corporation, a leader in government-backed R&D, swiftly sprang into action, revealing that the breach exploited Ivanti’s unpatched flaws and attributed it to Chinese hackers. The incident, which struck MITRE’s core R&D segment, left its public and business services unscathed, demonstrating the company’s robust security measures. MITRE immediately deployed its incident response plan to

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How Can You Achieve Lasting Impact in Digital Visibility?
Content Marketing Technology
How Can You Achieve Lasting Impact in Digital Visibility?

In the vast digital sea of the internet, myriad voices clamor to be heard. For individuals and businesses alike, establishing a unique online identity is crucial to garner attention from their intended audience. To stand out in this digital cacophony, one must not only be strategic but also innovative in their use of digital storytelling. This involves a dedicated and

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What Are the Top 10 Digital Marketing Tools for Campaign Success?
Marketing Automation / Email Marketing
What Are the Top 10 Digital Marketing Tools for Campaign Success?

In our rapidly advancing digital realm, marketing strategies are increasingly complex. To stand out amidst the noise, businesses are compelled to utilize state-of-the-art tools that merge technology and tactical foresight. Those who succeed in merging these elements can dominate the scene, capturing more attention and yielding better outcomes. Today’s digital marketing arsenal is designed to leverage vast amounts of data

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How Can Clearwater Businesses Dominate Online with SEO?
Content Marketing Technology
How Can Clearwater Businesses Dominate Online with SEO?

In the dynamic city of Clearwater, Florida, where scenic shorelines entice tourists, a robust digital presence is essential for any business aiming to stand out. Mastering SEO is crucial in this competitive landscape and requires an innovative approach tailored to Clearwater’s unique digital ecosystem. Businesses striving to lead in this market need to employ advanced SEO tactics specifically designed to

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Is Email Still King in the Age of Social Media Marketing?
Marketing Automation / Email Marketing
Is Email Still King in the Age of Social Media Marketing?

As the digital domain continually transforms, bursting with fresh ideas and technological advances, email marketing still upholds its crucial role in forging customer relationships and driving sales. Despite the emergence of cutting-edge platforms and the shifting digital behavior of users, email has not wavered in its effectiveness as part of the core strategies marketers deploy. Email’s resilience as a tool

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Is Cybersecurity Funding for Healthcare Centers Adequate?
Cyber Security
Is Cybersecurity Funding for Healthcare Centers Adequate?

With the escalation of cyber threats, the imperative for robust healthcare cybersecurity has soared, especially for facilities serving underprivileged communities. The recent ransomware attack on Cherry Street Services in Michigan, exposing the personal data of over 184,000 individuals, underscores the vulnerabilities these centers face. It is essential to ramp up cybersecurity funding for the healthcare sector to safeguard the sensitive

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How Can You Boost Engagement in Email Marketing?
Marketing Automation / Email Marketing
How Can You Boost Engagement in Email Marketing?

In today’s cluttered digital ecosystem, where emails bombard users incessantly, the ultimate win for email marketers is genuine engagement. True engagement transcends mere opens or clicks; it’s about crafting messages that not only capture attention but also trigger a positive and tangible interaction with your brand. When executed with finesse, an effective email strategy elevates your brand’s presence and boosts

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How to Craft Google-Friendly People-First Content?
Content Marketing Technology
How to Craft Google-Friendly People-First Content?

Crafting content that resonates with your audience and also aligns with Google’s search algorithms requires a nuanced approach. The key is to focus on setting clear goals and creating compelling, expert content that addresses your audience’s questions and interests. To achieve this balance, begin by understanding your audience’s needs. What information are they seeking? What problems do they need to

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Content Creation vs Marketing: Key Strategies for Business Growth
Content Marketing Technology
Content Creation vs Marketing: Key Strategies for Business Growth

In the digital age, crafting high-quality content is crucial, yet it’s the strategic promotion of this content that often dictates business success. We’re delving into the intricacies of content generation and its marketing, crucial aspects that can propel a business forward when executed adeptly. Commencing with content creation, it’s about making material that resonates with target audiences and adds value

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How is Earth Hundun Advancing Cyberespionage in Asia-Pacific?
Cyber Security
How is Earth Hundun Advancing Cyberespionage in Asia-Pacific?

Earth Hundun has become a notable force in the realm of cyberespionage, particularly in the Asia-Pacific region. Their development of sophisticated malware such as Waterbear and Deuterbear epitomizes their expertise in conducting stealth operations. Trend Micro’s security experts have meticulously tracked these evolving threats, providing insights into Earth Hundun’s clandestine tactics. Such findings are vital for comprehending the group’s cyber

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When Should Your Business Outsource Email Marketing?
Marketing Automation / Email Marketing
When Should Your Business Outsource Email Marketing?

Email marketing remains a crucial part of digital marketing strategies for businesses, serving as an effective means to engage customers and drive conversions. Crafting successful email campaigns can have a significant impact, but deciding whether to keep this function in-house or outsource it can be tricky. The digital communication landscape is continually evolving, and companies need to weigh their options

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HighLevel Nets General Atlantic Investment to Fuel Growth
Marketing Automation / Email Marketing
HighLevel Nets General Atlantic Investment to Fuel Growth

HighLevel Inc. has recently attained a notable achievement by securing a substantial minority growth investment from the well-respected growth equity firm General Atlantic. This infusion of capital signifies an exciting phase for HighLevel as it sets its sights on broader horizons within the sales and marketing automation realm, targeting agencies and small businesses specifically. The investment underscores confidence in HighLevel’s

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