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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cellebrite Struggles with Latest iPhone and Android Unlocking Capabilities
Cyber Security
Cellebrite Struggles with Latest iPhone and Android Unlocking Capabilities

Today, digital forensics confronts an ever-evolving battleground, where companies like Cellebrite strive to stay one step ahead in the race against increasingly sophisticated device security. Recently leaked confidential documents shed light on the current state of Cellebrite’s unlocking technology, revealing a juxtaposition of strengths and significant shortcomings. This comprehensive examination dives deep into the capabilities and limitations of Cellebrite’s tools,

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July 22, 2024
How Did a Faulty Update from CrowdStrike Disrupt 8.5 Million Windows Devices?
Cyber Security
How Did a Faulty Update from CrowdStrike Disrupt 8.5 Million Windows Devices?

On July 18, the cybersecurity landscape was shaken when a faulty software update from CrowdStrike caused system crashes in approximately 8.5 million Windows devices globally. This incident severely impacted both businesses and individuals who rely on Windows operating systems for their daily functions. While CrowdStrike was responsible for the problematic update, Microsoft took immediate steps to contain the damage and

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July 22, 2024
How Can We Humanize AI-Generated Content for Authenticity and Engagement?
Content Marketing Technology
How Can We Humanize AI-Generated Content for Authenticity and Engagement?

Artificial Intelligence (AI) has transformed many fields, including content creation, bringing a myriad of benefits but also inherent challenges in ensuring the content remains authentic and engaging. While AI can efficiently handle various tasks in content creation, relying solely on AI-generated text can lead to misinformation, repetitive patterns, and a lack of human touch. This article delves into effective strategies

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July 19, 2024
How Is AI Transforming the Future of Content Creation Industries?
Content Marketing Technology
How Is AI Transforming the Future of Content Creation Industries?

Artificial intelligence (AI) is not just a technological advancement; it’s a paradigm shift reshaping the content creation landscape. Across various sectors, AI’s influence is burgeoning, altering how content is produced, disseminated, and consumed. This sweeping change brings myriad benefits, risks, and ethical considerations. With the advent of sophisticated AI models, content creators find themselves at the crossroads of innovation and

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July 19, 2024
Optimizing Omnichannel Marketing with Martech: Forrester’s Insights
Marketing Automation / Email Marketing
Optimizing Omnichannel Marketing with Martech: Forrester’s Insights

It is challenging to design a marketing plan that does not incorporate marketing technology. Optimizing these technologies is essential to make marketing efforts more efficient and effective. Known as Martech, marketing technology includes platforms and software that aid in creating, administering, implementing, and evaluating both online and offline marketing campaigns, experiences, and content. Omnichannel marketing, on the other hand, is

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July 18, 2024
How Can Account-Based Marketing Boost Your B2B Strategy and ROI?
B2B Marketing
How Can Account-Based Marketing Boost Your B2B Strategy and ROI?

In today’s competitive business landscape, standing out from the crowd requires more than just traditional marketing strategies. For B2B companies, especially those targeting large enterprises, governments, and other sizable accounts, Account-Based Marketing (ABM) has emerged as a powerful tool. ABM focuses marketing efforts on key accounts rather than segments or industries, creating personalized campaigns tailored to individual accounts. This targeted

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July 18, 2024
How Can You Integrate Trends Into Your SEO Content Strategy?
Content Marketing Technology
How Can You Integrate Trends Into Your SEO Content Strategy?

Integrating trends into your SEO content strategy is an effective way to enhance brand awareness and improve search performance. By tapping into what’s popular or rising, you can attract a wider audience and differentiate your brand from competitors. Whether it’s through creating timely content, optimizing existing material, or leveraging digital PR, understanding how to incorporate trends can provide a significant

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July 18, 2024
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Marketing Strategies and Customer Engagement?

Artificial intelligence (AI) is rapidly transforming the marketing industry, fundamentally reshaping how marketers strategize and engage with customers. By leveraging advanced technologies and data-driven insights, AI has enabled businesses to predict campaign outcomes more accurately, analyze customer behavior and trends, and automate various tasks to enhance efficiency and precision. This groundbreaking shift toward AI-driven marketing has empowered businesses to enhance

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July 17, 2024
How Can SEO Help You Navigate Google’s Changing Algorithms?
Content Marketing Technology
How Can SEO Help You Navigate Google’s Changing Algorithms?

Search Engine Optimization (SEO) is crucial for any business aiming to maintain or improve its online visibility, especially in light of Google’s ever-evolving search algorithms. Navigating these changes can be complex, but leveraging SEO strategies can make all the difference. As Google continues to refine its algorithms, ensuring that your website performs well in search engine rankings becomes increasingly vital.

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July 16, 2024
Integrate SEO and Content Marketing for Optimal Digital Success
Content Marketing Technology
Integrate SEO and Content Marketing for Optimal Digital Success

Digital marketers often debate the best way to boost an online presence, drive traffic, and ultimately improve conversion rates. Should businesses focus solely on search engine optimization (SEO), or should content marketing take precedence? This article delves into how integrating both strategies can lead to unparalleled digital success. Combining SEO with content marketing creates a powerful synergy that significantly amplifies

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July 16, 2024
Disney Faces Major Data Breach by Hacktivist Group NullBulge
Cyber Security
Disney Faces Major Data Breach by Hacktivist Group NullBulge

The entertainment giant Disney recently found itself at the epicenter of a significant cybersecurity breach. A hacktivist group called NullBulge successfully infiltrated Disney’s internal Slack channels, compromising a vast array of sensitive data. This breach has raised urgent questions about cybersecurity protocols, corporate practices regarding artificial intelligence (AI), and the ethical treatment of creative content. The aggressive data breach by

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July 16, 2024
Chief Content Officer’s Essential Role in Medical Marketing Success
Content Marketing Technology
Chief Content Officer’s Essential Role in Medical Marketing Success

The digital transformation of healthcare has necessitated the emergence of specialized roles focused on content strategy and online presence. Among these, the Chief Content Officer (CCO) stands out as a pivotal figure, orchestrating the creation, management, and optimization of content to enhance patient engagement and ensure accurate information dissemination. This article delves into the multifaceted responsibilities of the CCO in

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July 15, 2024