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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Did the ALPHV Ransomware Breach Affect LoanDepot?
Cyber Security
How Did the ALPHV Ransomware Breach Affect LoanDepot?

In the modern era of advanced cyber threats, businesses globally are grappling with the need to enhance their cybersecurity measures. Mortgage leader LoanDepot has recently become a prime example of the devastating impact of digital attacks, suffering a significant breach. This cyber incursion has led to the exposure of a multitude of personal client details, putting at risk sensitive information.

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How Can NIST Cybersecurity Framework Enhance SaaS Security?
Cyber Security
How Can NIST Cybersecurity Framework Enhance SaaS Security?

The NIST Cybersecurity Framework is a key resource for safeguarding Software as a Service (SaaS) platforms. It guides organizations in enhancing their defenses against various cyber threats that target cloud-based applications. To align SaaS apps with the NIST standards, you must follow its comprehensive set of cybersecurity practices. Initially, identify your system’s current security status and the data you need

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Stensul’s Platform Transforms Email Marketing Efficiency: Forrester
Marketing Automation / Email Marketing
Stensul’s Platform Transforms Email Marketing Efficiency: Forrester

In the realm of email marketing, efficiency and ease of use are paramount. Stensul’s platform streamlines the workflow, allowing team members who may not have deep technical know-how to produce professional, brand-compliant emails effortlessly. The Intuitive Drag-and-Drop Editor The unique selling proposition of Stensul lies in its intuitive drag-and-drop editor, which, coupled with integrated proofing tools and customizable workflows, diminishes

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Is the Konni RAT Cyberattack a North Korean Espionage Move?
Cyber Security
Is the Konni RAT Cyberattack a North Korean Espionage Move?

The Russian Ministry of Foreign Affairs’ digital systems were compromised when a sophisticated cyber espionage tool, the Konni Remote Access Trojan, bypassed security measures. Revealed by cybersecurity specialists from DCSO in Germany, this breach has alarmed the international sphere, underscoring the urgent need for enhanced security protocols. The Konni RAT, traced back to 2014 and believed to be linked to

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Evolving Video Marketing: Trends Shaping the Digital Landscape
Content Marketing Technology
Evolving Video Marketing: Trends Shaping the Digital Landscape

The ever-changing digital marketing world presents both opportunities and challenges as tech advances and consumer habits evolve. At the heart of a robust digital strategy lies video marketing, now essential for brands aiming to stand out in the online crowd. This medium has surged in importance, necessitating a deep dive into the latest trends that are shaping audience engagement. From

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Is SEO the Key to Small Business Success in 2024?
Content Marketing Technology
Is SEO the Key to Small Business Success in 2024?

In the rapidly changing business world, small enterprises must embrace digital transformation or risk becoming outdated. As we head towards 2024, it’s clear that maintaining a strong online presence is compulsory. Search Engine Optimization (SEO) has transcended beyond a mere technical advantage to become the lifeline of marketing for small businesses. Essential for gaining visibility in a crowded online space,

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How Can You Conduct an Effective Content Audit for Your Website?
Content Marketing Technology
How Can You Conduct an Effective Content Audit for Your Website?

Conducting a content audit is essential for optimizing your website to meet business objectives more effectively. An audit enhances your website content to boost user interaction and search engine rankings. Follow this comprehensive framework for a thorough content audit: Establish Your End Goals and Targets Define what you’re trying to achieve with your website. Is it higher search engine rankings,

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Act-On Leads in Email Deliverability for 2024 Provider Rules
Marketing Automation / Email Marketing
Act-On Leads in Email Deliverability for 2024 Provider Rules

Act-On Software is staying ahead of the game, preparing for stricter email standards from providers like Google and Yahoo, which demand higher security and content quality. Now, adopting email authentication protocols such as DMARC, DKIM, and SPF has become critical for ensuring emails aren’t flagged as phishing or spoofing attempts. As these changes unfold, the focus is shifting toward user

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Mastering Email Footers for Optimal Engagement and Compliance
Marketing Automation / Email Marketing
Mastering Email Footers for Optimal Engagement and Compliance

In the dynamic realm of digital marketing, email remains a constant, masterful at guiding personalized messages straight to the audience. The email footer, often underestimated, plays a crucial role not just in reinforcing a brand’s image, but also in ensuring compliance with legal standards. These footers are more than a simple sign-off, they are a gold mine of opportunity, capable

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AI Revolution: Elevating SEO and Content Marketing Effectiveness
Content Marketing Technology
AI Revolution: Elevating SEO and Content Marketing Effectiveness

In the digital age, data reigns supreme, and the fusion of Artificial Intelligence (AI) with SEO is revolutionizing content marketing. This synergy is enabling deeper insights into user search patterns and the creation of content that resonates with target audiences. AI-driven analytics are providing marketers with the tools to tailor their content strategies with unprecedented precision, enhancing visibility in search

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Top 5 Email Marketing Tools Empowering Digital Campaigns
Marketing Automation / Email Marketing
Top 5 Email Marketing Tools Empowering Digital Campaigns

Email marketing remains a critical component in digital marketing tactics, offering a personalized and engaging approach for businesses. This dynamic field presents a suite of specialized tools, each aimed at enhancing various aspects of email outreach initiatives. We look at five standout solutions in this realm, each bringing unique value to the table, helping businesses to boost their email marketing

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Maximizing Email Efficacy: 5 Key Strategies for Campaign Success
Marketing Automation / Email Marketing
Maximizing Email Efficacy: 5 Key Strategies for Campaign Success

In the ever-evolving landscape of digital marketing, email campaigns firmly hold their ground as a pivotal tool for engaging with audiences and catalyzing conversions. Despite the buzz of social media and emerging online platforms, the judicious application of email marketing continues to demonstrate remarkable effectiveness and remains an unrivaled channel in terms of ROI. Meticulously curated and targeted emails are

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