You’ve likely heard the statistic before: consistent content results in 55% more visitors and 67% more leads. However, achieving consistency through consistently producing high-quality content on a regular
Email marketing is an effective way for businesses to reach their target audiences and build relationships with customers. With the right strategy, businesses can take advantage of the
The concept of the Buyer’s Path is a crucial one for any business to understand. It is the journey that customers take when deciding to purchase a product
In today’s digital age, data breaches and cyber attacks are becoming increasingly common, and their consequences can be severe, ranging from financial losses to damage to a company’s
The world of business-to-consumer (B2C) marketing is an ever-changing landscape, requiring companies to be agile in order to stay ahead of their competition and appeal to their target
Open rates are an extremely important metric for marketers, providing insight into how engaged people are with a particular email campaign and what kind of response it has
Multi-factor authentication (MFA) is a widely used method for authenticating user accounts and preventing data breaches, but the emergence of a new threat called MFA flooding has presented
The United States Marshals Service (USMS) recently experienced a devastating ransomware attack on one of its systems, containing highly sensitive and confidential law enforcement information. The attack resulted
Choosing the right content management system (CMS) for your organization can be a daunting task, as there are numerous options available and it’s essential to consider the specific
User Generated Content (UGC) is a type of digital content created by individuals and not by a company or organization. It can take the form of a video,
B2B marketing automation platforms (MAPs) are essential tools for modern marketers looking to optimize their campaigns and maximize their return on investment. These platforms provide a wide range
As the cyber threat landscape continues to evolve and become more sophisticated, data protection and cybersecurity have become vital components of any organization’s risk management strategy. In order
