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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
B2B Marketing Automation: Adaptation and Growth Potential
Marketing Automation / Email Marketing
B2B Marketing Automation: Adaptation and Growth Potential

In today’s rapidly evolving technological landscape, B2B Marketing Automation Platforms (B2B MAPs) have cemented themselves as indispensable tools for companies navigating diverse sectors. As enterprises confront the demands of lead nurturing, real-time campaign analysis, and accommodating the preferences of a digital-first clientele, the significance of these platforms is increasingly evident. This urgency stems from a growing focus on personalization, optimizing

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May 1, 2025
Email Marketing: Timeless Engagement & Growth Strategy
Marketing Automation / Email Marketing
Email Marketing: Timeless Engagement & Growth Strategy

In the digital age, where new technologies constantly emerge and consumer behavior evolves, email marketing endures as a pivotal tool for business communication. Unlike transient social media messages, emails offer a robust channel for delivering personalized content, achieving customer engagement, and driving growth. This resilience in an ever-changing market highlights why businesses continue to rely on email marketing. It remains

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May 1, 2025
Top 5 Areas of Marketing Automation for 2024 Success
Marketing Automation / Email Marketing
Top 5 Areas of Marketing Automation for 2024 Success

Marketing automation has become indispensable in the modern business landscape, transforming how companies engage with their target audience. As businesses aim to enhance customer experiences across various channels, automation offers a strategic edge that ensures efficiency, scalability, and increased return on investment. According to recent data, various sectors within marketing are reaping the benefits of automation, which has become a

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May 1, 2025
Do XML Sitemap Date Tweaks Truly Boost SEO Rankings?
Content Marketing Technology
Do XML Sitemap Date Tweaks Truly Boost SEO Rankings?

The digital landscape is in constant flux, with website owners endlessly seeking strategies to enhance their search engine rankings. A particular tactic that has gained attention is the manipulation of XML sitemap dates. This approach is based on the assumption that updating these dates to the present day can send a “freshness signal” to search engines, potentially boosting a site’s

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May 1, 2025
Domain Merge: SEO Insights for E-Commerce Site Rankings
Content Marketing Technology
Domain Merge: SEO Insights for E-Commerce Site Rankings

In today’s digital landscape, the significance of search engine optimization (SEO) for e-commerce cannot be overstated. Ranking high on search results directly influences an online store’s visibility and revenue generation. However, when two domains merge after a business acquisition, the SEO dynamics can become complex. An intriguing aspect that draws attention is how certain landing pages within a merged domain

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May 1, 2025
Rank Higher with AI: Making SEO Work with Embeddings
Content Marketing Technology
Rank Higher with AI: Making SEO Work with Embeddings

The constant evolution of search engine algorithms has prompted businesses and website owners to adapt their SEO strategies continually. Artificial intelligence (AI) now plays a pivotal role in determining search rankings, utilizing advanced techniques such as embeddings to understand and assess content relevance. The shift from keyword-based strategies to more intricate semantic analyses highlights the importance of understanding AI-driven mechanisms.

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May 1, 2025
Drive Explosive Website Traffic with Strategic Content Marketing
Content Marketing Technology
Drive Explosive Website Traffic with Strategic Content Marketing

In today’s digital landscape, capturing attention is more challenging than ever; content marketing emerges as a potent strategy for exponentially increasing website traffic. By transcending traditional content creation and embracing a strategic approach, businesses can tailor their offerings to align perfectly with audience needs and preferences. The integration of multifaceted practices not only augments online engagement but also elevates visibility,

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May 1, 2025
Why Master Multi-Channel Content Distribution Today?
Content Marketing Technology
Why Master Multi-Channel Content Distribution Today?

In today’s rapidly evolving digital landscape, brands are grappling with the critical need to effectively distribute content across multiple channels to stay connected with their audiences. Audiences engage with content across a plethora of platforms, each demanding a unique approach for maximum impact. This dissemination challenge is more pronounced as digital engagement becomes increasingly fragmented, requiring strategic, multi-channel content distribution.

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May 1, 2025
Are Data Breach Lawsuits Pushing Companies to Secure Data?
Cyber Security
Are Data Breach Lawsuits Pushing Companies to Secure Data?

In a rapidly shifting digital landscape, the question emerges: can legal repercussions prompt significant changes in corporate cybersecurity practices? Over the past few years, a notable surge in data breach lawsuits has placed corporate accountability under a microscope. With 43 lawsuits filed over the last six months, businesses face mounting legal pressure to fortify their defenses against cyber threats. These

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May 1, 2025
Are SaaS Providers Sacrificing Security for Speed?
Cyber Security
Are SaaS Providers Sacrificing Security for Speed?

In the rapidly evolving domain of Software-as-a-Service (SaaS), the rush to deliver faster and more efficient service models has dominated industry trends. The fast pace at which new features, improvements, and solutions are offered is undeniably driving innovation; however, this reactionary pace may conceal underlying vulnerabilities that manufacturers can overlook in the race for market dominance. Security risks associated with

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May 1, 2025
Is Russia’s APT28 Intensifying Cyber-Espionage in France?
Cyber Security
Is Russia’s APT28 Intensifying Cyber-Espionage in France?

In recent years, an alarming trend has emerged that raises concerns over the cybersecurity landscape in France. Persistent cyber-espionage activities have been attributed to Russia’s military intelligence hackers, known as APT28, targeting at least a dozen French entities. The Ministry for Europe and Foreign Affairs in France has publicly condemned these actions, accusing the group of strategic intelligence gathering and

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May 1, 2025
Are You Ready for AI-Driven SEO Success?
Content Marketing Technology
Are You Ready for AI-Driven SEO Success?

The rapid evolution in digital marketing has ushered in a new era where artificial intelligence begins to dominate the search engine optimization landscape. Small and medium-sized businesses (SMBs) are recognizing the importance of adapting to AI-driven search techniques to remain visible among their target audiences. Traditional keyword-based SEO strategies are conceding ground to AI-enhanced approaches as businesses find themselves at

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May 1, 2025