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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Smishing Triad Gang Impersonates UAE Federal Authority in Latest Fraudulent Campaign
Cyber Security
Smishing Triad Gang Impersonates UAE Federal Authority in Latest Fraudulent Campaign

In the realm of cybercrime, the Smishing Triad gang has emerged as a significant threat. Their latest fraudulent campaign involves impersonating the United Arab Emirates Federal Authority for Identity and Citizenship, specifically targeting UAE residents and foreigners in the country. The Resecurity team uncovered this malicious scheme resulting in identity theft. They promptly notified UAE law enforcement agencies and cybersecurity

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Securing the Email Ecosystem: Gmail and Yahoo’s New Bulk Sender Requirements for 2024
Marketing Automation / Email Marketing
Securing the Email Ecosystem: Gmail and Yahoo’s New Bulk Sender Requirements for 2024

As the digital landscape continues to evolve, email marketing remains a crucial tool for brands to connect with their audience. However, the inbox can be an overcrowded and even dangerous place. In an effort to enhance the user experience and combat spam, Gmail and Yahoo have recently announced new requirements for bulk senders looking to deliver mail to their users.

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Capitalizing on Festivities: A Comprehensive Guide to Effective Holiday Marketing for Startups
Content Marketing Technology
Capitalizing on Festivities: A Comprehensive Guide to Effective Holiday Marketing for Startups

The holiday season is not just a time for festive decorations, warm gatherings, and joyous celebrations. It’s also a pivotal period for businesses to capitalize on the unique opportunities that come with holiday marketing. Understanding the psychology of holiday shopping, leveling the playing field for small businesses, implementing effective strategies, and reviewing campaign performance are all crucial steps to ensure

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The Impact of the Fediverse on Content Marketing: A Game-Changer for 2023 and Beyond
Content Marketing Technology
The Impact of the Fediverse on Content Marketing: A Game-Changer for 2023 and Beyond

Mark this date in your diaries: December 14th, 2023. It may very well be the day that Content Marketing undergoes a transformative change. In the same press release that announced access to Europe, Mark Zuckerberg also unveiled a remarkable revelation. He stated that Threads, the popular social platform, would “dip its toes into the Fediverse.” This integration has the potential

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Cold Calling Vs. Email Marketing: A Sales Strategy Showdown
Marketing Automation / Email Marketing
Cold Calling Vs. Email Marketing: A Sales Strategy Showdown

Choosing the right strategy for your business can significantly impact your sales success. In a competitive market, it’s crucial to identify the most effective approach to reach and engage potential customers. Two traditional methods, cold calling and warm calling, have long been used by sales professionals. However, in recent years, cold email marketing has emerged as a scalable and efficient

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Embracing a Technological Revolution: Unwrapping the Features and Benefits of the SOCi Genius Co-Marketing Platform
Marketing Automation / Email Marketing
Embracing a Technological Revolution: Unwrapping the Features and Benefits of the SOCi Genius Co-Marketing Platform

In today’s digital age, multi-location enterprises face the challenge of managing and scaling their marketing efforts across various locations and digital channels. SOCi Genius, a CoMarketing Cloud platform, emerges as a game-changer, empowering businesses to automate and streamline their marketing strategies with ease. By harnessing the power of generative AI and machine learning, SOCi Genius not only provides valuable insights

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Mastering the Art of Successful Marketing: Strategies and Tactics in Content Creation and Delivery
Content Marketing Technology
Mastering the Art of Successful Marketing: Strategies and Tactics in Content Creation and Delivery

In today’s rapidly evolving digital landscape, marketers are faced with the challenge of effectively reaching and engaging their target audience. To succeed in this competitive environment, it has become crucial for marketers to think about packaging intelligent content that is ready to be distributed across various platforms, including recommender engines, chatbots, proposal generation systems, and real-time coaching systems. Additionally, creating

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Mastering the Craft: How to Propel Your Business Success Through Effective Email Marketing
Marketing Automation / Email Marketing
Mastering the Craft: How to Propel Your Business Success Through Effective Email Marketing

Email marketing is a vital strategy that can greatly contribute to the success of a business. Regardless of the size of the company, implementing effective email marketing campaigns can bring numerous benefits and help connect with the target audience. In this article, we will discuss ten essential strategies that can help businesses achieve successful email marketing campaigns and achieve their

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Delta Dental Data Breach: Impact, Response, and the Need for Improved Data Security
Cyber Security
Delta Dental Data Breach: Impact, Response, and the Need for Improved Data Security

In the ever-evolving landscape of cybersecurity threats, data breaches continue to pose significant challenges for organizations across various industries. Delta Dental and its affiliates recently disclosed a data breach that exposed sensitive information linked to a vulnerability in the popular MOVEit file transfer software. This breach highlights the importance of timely detection, response, and enhanced data security measures to safeguard

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Cooking Up Success: The Power of Email Marketing in the Restaurant Industry
Marketing Automation / Email Marketing
Cooking Up Success: The Power of Email Marketing in the Restaurant Industry

The restaurant business is highly competitive, and to thrive in this industry, restaurant owners must prioritize both the quality of their dining experience and their marketing efforts. Email marketing has emerged as a powerful tool for restaurant owners to connect with their customers, drive engagement, and boost their bottom line. In this article, we will explore the various aspects of

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Navigating the Content Jungle: The Art of Creating, Amplifying, and Evaluating Content in the Digital Era
Content Marketing Technology
Navigating the Content Jungle: The Art of Creating, Amplifying, and Evaluating Content in the Digital Era

In today’s digital landscape, the internet is flooded with an overwhelming amount of content. From blog posts and articles to videos and social media updates, the ease of content production has contributed to a massive quantity of information available online. However, this abundance poses a challenge: how can content creators cut through the clutter and capture the attention of their

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Netgate pfSense Firewall Solution: Multiple Security Vulnerabilities Expose Networks to Attacks
Cyber Security
Netgate pfSense Firewall Solution: Multiple Security Vulnerabilities Expose Networks to Attacks

Netgate pfSense, an open-source firewall solution, has recently been found to have multiple security vulnerabilities that could potentially compromise network security. This article provides an in-depth analysis of the discovered vulnerabilities, their potential impact, the methods of exploitation, and the necessary mitigation and resolution steps. Overview of the Security Vulnerabilities in pfSense The open-source Netgate pfSense firewall solution, widely used

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