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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Google Urgently Releases Upgrades to Fix Chrome Zero-day Vulnerability
Cyber Security
Google Urgently Releases Upgrades to Fix Chrome Zero-day Vulnerability

In an effort to enhance the security of its widely-used Chrome web browser, Google has announced urgent upgrades to address a high-severity zero-day vulnerability that has been actively exploited. The company acknowledges the potential risks associated with this vulnerability, which could result in software crashes or even arbitrary code execution. This article discusses the details of the zero-day vulnerability, its

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The Thrilling Transformation of Marketing Automation in 2024
Marketing Automation / Email Marketing
The Thrilling Transformation of Marketing Automation in 2024

In 2024, several key trends are poised to reshape the landscape of marketing automation, offering exciting opportunities for brands to stay ahead of the curve. The influence of AI and machine learning is undeniable, and one of the most significant advancements will be the rise of predictive analytics. Imagine anticipating customer needs and preferences with uncanny accuracy. This article takes

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The Power of Bottom-of-Funnel Content: An In-Depth Analysis
Content Marketing Technology
The Power of Bottom-of-Funnel Content: An In-Depth Analysis

In today’s digital landscape, the success of any marketing strategy heavily relies on data-driven decisions. Measurement and tracking of conversions from SEO are crucial in determining the effectiveness of content. This article delves into the concept of bottom-of-the-funnel content and presents compelling data to support the thesis that it converts significantly more than any other type of content. The Importance

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Enhancing Hybrid Work Security: The Crucial Role of Secure Service Edge (SSE)
Cyber Security
Enhancing Hybrid Work Security: The Crucial Role of Secure Service Edge (SSE)

In today’s rapidly evolving work landscape, ensuring secure access to company resources, irrespective of the employee’s location, has become critical. To address this need, a cloud-based security framework called Security Service Edge (SSE) has emerged. By combining network security and wide-area networking capabilities into a single service, SSE offers enhanced security measures for remote and hybrid work environments. SSE: Enhancing

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Teenage Member of Lapsus$ Hacking Group Sentenced to Indefinite Hospital Detention
Cyber Security
Teenage Member of Lapsus$ Hacking Group Sentenced to Indefinite Hospital Detention

In a landmark ruling, a British judge has sentenced a teenage member of the now-defunct Lapsus$ hacking group to indefinite hospital detention for his involvement in several high-profile cybercrimes. This sentence comes after the conviction of Arion Kurtaj and an unidentified teenager in August for a range of computer crimes, including blackmail and fraud. The Lapsus$ group had gained notoriety

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Google Rolls Out Security Updates for Chrome to Address Zero-Day Flaw Exploited in the Wild
Cyber Security
Google Rolls Out Security Updates for Chrome to Address Zero-Day Flaw Exploited in the Wild

Google has taken prompt action by releasing security updates for its popular Chrome web browser to combat a high-severity zero-day flaw that has been actively exploited in the wild. The vulnerability, designated CVE-2023-7024, has been identified as a heap-based buffer overflow bug in the WebRTC framework. This concerning security defect was discovered and reported by Clément Lecigne and Vlad Stolyarov

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The Influence of User Interaction on Search Engine Rankings: Revealing Google’s Secrets
Content Marketing Technology
The Influence of User Interaction on Search Engine Rankings: Revealing Google’s Secrets

In the fast-paced digital world, search engine rankings play a crucial role in determining the success of websites. While Google has always been secretive about its algorithm, clues hidden within its patents shed light on the importance of user interaction signals. In this article, we delve into the intricate relationship between user interaction and search engine rankings, uncovering how Google

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Halcyon Raises $40 Million in Series B Funding to Boost Cybersecurity Solutions Against Ransomware
Cyber Security
Halcyon Raises $40 Million in Series B Funding to Boost Cybersecurity Solutions Against Ransomware

Halcyon, a leading cybersecurity startup, recently announced its successful completion of an oversubscribed Series B funding round, securing $40 million in investment. The funding, spearheaded by Bain Capital Ventures, raises Halcyon’s total funding to an impressive $90 million this year. This substantial boost will empower Halcyon to enhance its engineering, research and development (R&D), and sales functions, reinforcing its position

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Teaching coding skills for a future in technical SEO
Content Marketing Technology
Teaching coding skills for a future in technical SEO

In today’s digital landscape, technical SEO plays a crucial role in ensuring a website’s visibility and search engine rankings. As search engines become more advanced, the need for technical expertise in SEO grows. One skillset that is becoming increasingly valuable in this field is coding. In this article, we will explore the importance of coding skills for a future in

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Unlocking the Power of Modern Email Marketing: An In-depth Review of Tools, Techniques, and Strategies
Marketing Automation / Email Marketing
Unlocking the Power of Modern Email Marketing: An In-depth Review of Tools, Techniques, and Strategies

In today’s digital age, email marketing has emerged as a cornerstone of communication strategies for businesses. With its unparalleled reach and effectiveness, email marketing allows businesses to directly communicate with their customers, delivering personalized messages and driving engagement. Benefits of Email Marketing for Businesses Email marketing provides a direct line of communication between businesses and their customers. By sending targeted

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Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI
Content Marketing Technology
Exploring the Limitations of ChatGPT for Content Creation: Understanding When Not to Use AI

In today’s fast-paced digital landscape, content creation plays a vital role in engaging audiences and conveying information. With the advent of artificial intelligence (AI), tools like ChatGPT are gaining popularity for generating content quickly and efficiently. However, it is crucial to recognize that while ChatGPT offers immense potential, it also has several limitations that content creators need to be mindful

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Mastering the Art of Connection: An In-Depth Guide to Effective Email Marketing Strategies
Marketing Automation / Email Marketing
Mastering the Art of Connection: An In-Depth Guide to Effective Email Marketing Strategies

In today’s digital age, email marketing remains a highly effective strategy for businesses to connect with their target audience and drive conversions. However, to truly succeed in this space, it’s essential to understand the various types of emails that can be utilized to take your campaigns to the next level. In this article, we will explore the different types of

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