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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How to Craft Google-Friendly People-First Content?
Content Marketing Technology
How to Craft Google-Friendly People-First Content?

Crafting content that resonates with your audience and also aligns with Google’s search algorithms requires a nuanced approach. The key is to focus on setting clear goals and creating compelling, expert content that addresses your audience’s questions and interests. To achieve this balance, begin by understanding your audience’s needs. What information are they seeking? What problems do they need to

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Content Creation vs Marketing: Key Strategies for Business Growth
Content Marketing Technology
Content Creation vs Marketing: Key Strategies for Business Growth

In the digital age, crafting high-quality content is crucial, yet it’s the strategic promotion of this content that often dictates business success. We’re delving into the intricacies of content generation and its marketing, crucial aspects that can propel a business forward when executed adeptly. Commencing with content creation, it’s about making material that resonates with target audiences and adds value

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How is Earth Hundun Advancing Cyberespionage in Asia-Pacific?
Cyber Security
How is Earth Hundun Advancing Cyberespionage in Asia-Pacific?

Earth Hundun has become a notable force in the realm of cyberespionage, particularly in the Asia-Pacific region. Their development of sophisticated malware such as Waterbear and Deuterbear epitomizes their expertise in conducting stealth operations. Trend Micro’s security experts have meticulously tracked these evolving threats, providing insights into Earth Hundun’s clandestine tactics. Such findings are vital for comprehending the group’s cyber

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When Should Your Business Outsource Email Marketing?
Marketing Automation / Email Marketing
When Should Your Business Outsource Email Marketing?

Email marketing remains a crucial part of digital marketing strategies for businesses, serving as an effective means to engage customers and drive conversions. Crafting successful email campaigns can have a significant impact, but deciding whether to keep this function in-house or outsource it can be tricky. The digital communication landscape is continually evolving, and companies need to weigh their options

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HighLevel Nets General Atlantic Investment to Fuel Growth
Marketing Automation / Email Marketing
HighLevel Nets General Atlantic Investment to Fuel Growth

HighLevel Inc. has recently attained a notable achievement by securing a substantial minority growth investment from the well-respected growth equity firm General Atlantic. This infusion of capital signifies an exciting phase for HighLevel as it sets its sights on broader horizons within the sales and marketing automation realm, targeting agencies and small businesses specifically. The investment underscores confidence in HighLevel’s

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Boosting Web Traffic: How A Content Audit Gained 10K Visitors
Content Marketing Technology
Boosting Web Traffic: How A Content Audit Gained 10K Visitors

In the fast-paced world of content marketing, a strategic content audit can significantly boost a business’s digital presence. That was exactly the case with a Content Marketing Agency’s campaign for a B2B Communication Platform, which saw an impressive increase of over 10,000 monthly visitors in just 10 weeks. Rather than producing new content, the agency meticulously refined the existing material,

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Optimizing Email Campaigns: The Critical Role of Testing Services
Marketing Automation / Email Marketing
Optimizing Email Campaigns: The Critical Role of Testing Services

In the dynamic realm of email marketing, marketers must overcome numerous obstacles to ensure successful message delivery and meaningful engagement with their audience. To navigate this complex environment, implementing robust email testing methodologies is not a luxury, but a necessity. Testing tools are crucial for refining email campaigns. Services such as email validation ensure that messages reach actual addresses, reducing

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GHC-SCW Thwarts Ransomware but Data Breach Affects Thousands
Cyber Security
GHC-SCW Thwarts Ransomware but Data Breach Affects Thousands

The recent security breach at Group Health Cooperative of South Central Wisconsin (GHC-SCW) underscores an escalating cyberwarfare within the healthcare arena. While GHC-SCW managed to halt a ransomware attempt in its tracks, the implications of the data breach remain substantial, with sensitive information of numerous members compromised. This incident puts a spotlight on the delicate interplay between healthcare service provision

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Maximizing UK Business Growth with Strategic SEO Practices
Content Marketing Technology
Maximizing UK Business Growth with Strategic SEO Practices

In the UK’s high-stakes online landscape, SEO has ascended to more than a buzzword; it is foundational to carving out a company’s virtual identity. Employing tactics like meticulous keyword research and savvy content strategy, SEO magnifies a business’s visibility in web searches, a non-negotiable in the quest for digital relevancy. This vital section casts light on the imperative nature of

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How Can Content Creators Innovatively Grow Their Email Lists?
Content Marketing Technology
How Can Content Creators Innovatively Grow Their Email Lists?

In the crowded digital sphere, content creators need to stand out when expanding their email lists. An email list grants a creator a personal audience connection, making it an invaluable asset. Forge this connection by tailoring strategies to engage and grow your subscriber base. Whether it’s crafting content for a blog, podcast, or YouTube channel, the approach must be creative

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How Does SMS Marketing Automation Boost Ecommerce Sales?
Marketing Automation / Email Marketing
How Does SMS Marketing Automation Boost Ecommerce Sales?

In the cluttered world of digital marketing, Luna’s Lanterns distinguishes itself by harnessing the power of SMS Marketing Automation. Their strategy allows them to slice through the digital clutter and deliver messages straight into customers’ hands, achieving what social media and emails often cannot. With SMS, they enjoy elevated open rates, ensuring their deals and news don’t just go unnoticed.

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How Can Automated Follow-Up Emails Boost Your Business?
Marketing Automation / Email Marketing
How Can Automated Follow-Up Emails Boost Your Business?

In the digital marketing landscape, automated follow-up emails can be a powerful tool to keep your brand top-of-mind and convert leads into customers. Yet, these emails are often underused. Follow-ups ensure initial outreach efforts are not lost in a crowded inbox. Here, we’ll explore how to leverage follow-up emails for business growth. Timing is crucial to avoid being intrusive or

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