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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing B2B Success: A Comprehensive Guide to Lead Generation Tools
Marketing Automation / Email Marketing
Maximizing B2B Success: A Comprehensive Guide to Lead Generation Tools

In today’s competitive business landscape, the application of the appropriate software and tools can make a world of difference and provide businesses with a competitive advantage over their rivals. One area where this becomes particularly evident is in B2B lead generation. Lead generation tools and software are designed to assist businesses in locating and contacting prospective B2B clients. By streamlining

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Improving Your SEO Strategy with ChatGPT: A Comprehensive Guide
Content Marketing Technology
Improving Your SEO Strategy with ChatGPT: A Comprehensive Guide

As a content writer, marketer, or SEO expert, you’re likely constantly seeking ways to enhance your SEO strategy. One emerging tool that can revolutionize your approach is ChatGPT. In this article, we will explore how you can leverage this powerful chatbot to improve your SEO efforts. The capabilities of ChatGPT ChatGPT serves as a versatile tool for streamlining and framing

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Addressing the Widening Gap in Security Exposures: Enhancing Vulnerability Remediation Efforts
Cyber Security
Addressing the Widening Gap in Security Exposures: Enhancing Vulnerability Remediation Efforts

In today’s rapidly evolving digital landscape, organizations are facing an alarming gap between their security exposures and their ability to effectively manage them. Recent studies have highlighted that a substantial 82% of companies have reported an increase in this gap, raising concerns about the overall cybersecurity posture and resilience of these organizations. This article aims to delve into the root

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Evolving Fraud Tactics: The Rise of Dropped Accounts and Fake Identities
Cyber Security
Evolving Fraud Tactics: The Rise of Dropped Accounts and Fake Identities

Financial fraud has long been a menace, with fraudsters employing various tactics to carry out their illicit activities. One such method has been the use of mule accounts, which allowed them to deposit proceeds from different scams. However, financial crime investigators have recently noticed a shift in the tactics used by criminals, with a rise in the use of dropped

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Email Marketing in 2024: Navigating Challenges and Embracing Opportunities
Marketing Automation / Email Marketing
Email Marketing in 2024: Navigating Challenges and Embracing Opportunities

In 2024, email marketing will continue to grow in importance as marketers grapple with the deprecation of third-party cookies and other privacy challenges. This article explores the evolving landscape of email marketing and highlights the opportunities it presents for businesses to connect with their target audiences in a meaningful way. The Influence of Email on Consumer Purchase Decisions Did you

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Optimizing B2B Email Lists amidst The Great Resignation and Google’s Policy Changes: An Exploration of Mailgun Validate
Marketing Automation / Email Marketing
Optimizing B2B Email Lists amidst The Great Resignation and Google’s Policy Changes: An Exploration of Mailgun Validate

In today’s digital world, email marketing remains a powerful tool for businesses to connect with their audience. However, maintaining good email deliverability is crucial to ensuring that your messages reach the right recipients. Neglecting list hygiene can have a detrimental impact on your email deliverability and overall sender reputation. In this comprehensive guide, we will explore the recommended frequency for

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Boosting Your Content with AI: Unleashing the Power of Data-Driven Insights and Automation
Content Marketing Technology
Boosting Your Content with AI: Unleashing the Power of Data-Driven Insights and Automation

The internet is flooded with information, making it challenging for businesses to stand out from the competition. In this digital era, keyword research plays a crucial role in content creation, helping websites rank higher on search engine results pages (SERPs). Thanks to AI-powered tools, conducting keyword research has become a breeze, providing valuable insights and optimizing content to meet user

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Critical Vulnerability in AI Engine Plugin for WordPress Exposes Sites to Remote Code Execution
Cyber Security
Critical Vulnerability in AI Engine Plugin for WordPress Exposes Sites to Remote Code Execution

Security researchers have recently identified a critical vulnerability in the AI Engine plugin for WordPress, a popular tool utilized by over 50,000 sites worldwide. This vulnerability allows for the unauthorized upload of arbitrary files, potentially leading to remote code execution on the targeted system. Prompt action is necessary to mitigate the risk and safeguard affected websites. Identification of Critical Vulnerability

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Mastering Bulk Emails: A Comprehensive Guide for Effective Email Marketing
Marketing Automation / Email Marketing
Mastering Bulk Emails: A Comprehensive Guide for Effective Email Marketing

Bulk email marketing has become a prevalent method for businesses and organizations to communicate with a large audience simultaneously. In this digital age, sending a mass message to multiple recipients has become commonplace. However, it is crucial to understand the ethical and legal concerns associated with this method. In this article, we will delve into the importance of personalization, the

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Holiday Inn Express’ $100,000 Settlement: A Case Study in Disability Discrimination and The Importance of ADA Training
Employment Law
Holiday Inn Express’ $100,000 Settlement: A Case Study in Disability Discrimination and The Importance of ADA Training

As we approach 2024, it is evident that the workforce is recognizing the significance of prioritizing employees’ mental health and overall well-being. In this article, we delve into a notable case study that sheds light on the challenges faced by individuals dealing with mental health conditions in the workplace. The case involves Holiday Inn Express & Suites-Downtown Omaha and a

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Maximizing Email Marketing Efficiency: The Critical Role of Email Validation Tools in Your Marketing Stack
Marketing Automation / Email Marketing
Maximizing Email Marketing Efficiency: The Critical Role of Email Validation Tools in Your Marketing Stack

In the ever-evolving world of digital marketing, email campaigns remain a powerful tool to engage with customers and drive business growth. However, ensuring the effectiveness of these campaigns relies heavily on the quality of email addresses in your mailing list. This is where email validation tools come into play. In this article, we will explore the importance of these tools

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The Future of Content Marketing: Adapting to Ever-Evolving Consumer Behaviors
Content Marketing Technology
The Future of Content Marketing: Adapting to Ever-Evolving Consumer Behaviors

In the fast-paced world of marketing, 2023 was a transformative year that brought to light the ever-evolving nature of consumer behaviors. As marketing professionals strive to stay ahead of the curve, personalized content experiences became paramount. This article explores the trends that defined 2023 and anticipates the exciting developments that lie ahead in the world of content marketing. The Ever-Evolving

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