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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Which Email Marketing Software is Best for Your Business Needs?
Marketing Automation / Email Marketing
Which Email Marketing Software is Best for Your Business Needs?

Choosing the right email marketing software for your business can be a daunting task, given the plethora of options available, each claiming to be the best. In today’s digital age, where email remains a crucial tool for customer engagement, finding a platform that fits your business needs is essential for success. Whether you’re a small business owner looking to grow

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Google’s Support for BIMI Boosts Email Security and Brand Trust
Marketing Automation / Email Marketing
Google’s Support for BIMI Boosts Email Security and Brand Trust

In an era where email scams are a persistent threat, email verification has emerged as a crucial component of cybersecurity strategies. Google recently announced its support for Brand Indicators for Message Identification (BIMI) and Common Mark Certificates (CMC), positioning itself at the forefront of efforts to boost email security and enhance brand credibility. With increasingly sophisticated phishing methods threatening unsuspecting

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Elevating Bing SEO Strategies: Preparing for ChatGPT Integration
Content Marketing Technology
Elevating Bing SEO Strategies: Preparing for ChatGPT Integration

The search landscape is evolving, and with ChatGPT’s adoption of Bing’s index, SEO managers must recalibrate their strategies. This shift necessitates a deeper understanding of Bing’s indexing processes to ensure visibility within ChatGPT searches. Integrating Bing SEO tactics into routine practices is now more crucial than ever. The Essence of Bing’s Elevated Status Understanding the New Dynamic With ChatGPT Search

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Balancing AI Efficiency and Human Creativity in Content Strategy
Content Marketing Technology
Balancing AI Efficiency and Human Creativity in Content Strategy

The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including content creation, leading to unprecedented efficiency and scalability. However, even as AI-generated content becomes more sophisticated, it raises questions about the role of human creativity in crafting meaningful and engaging content. As we navigate this shift, finding the right balance between leveraging AI’s capabilities and preserving the human

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How Can Modern Keyword Research Enhance Your SEO Strategy?
Content Marketing Technology
How Can Modern Keyword Research Enhance Your SEO Strategy?

In the realm of digital marketing, keyword research is a critical element that underpins successful SEO, content marketing, and PPC campaigns. The primary function of keyword research is to identify and understand the search terms your target audience uses, aiding in the creation of relevant content that ranks well in search engine results pages (SERPs). With traditional tactics like simple

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ClickFix Exploits Fake Error Messages to Deliver Malicious Code
Cyber Security
ClickFix Exploits Fake Error Messages to Deliver Malicious Code

A newly identified cyber threat known as ClickFix has been detected, leveraging deceptive error messages to trick users into running harmful code. This sophisticated tactic, first unveiled by Proofpoint and recently detailed by Sekoia’s Threat Detection & Research team, employs fake error notifications on popular platforms such as Google Meet and Zoom to prompt users into executing malicious PowerShell commands.

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Are Russian Actors Behind Fake Voting Videos in Georgia?
Cyber Security
Are Russian Actors Behind Fake Voting Videos in Georgia?

Recent developments have highlighted the ongoing struggle between United States government agencies and Russian actors attempting to influence and disrupt the legitimacy of the US Presidential Elections. Various intelligence bodies, including the Office of the Director of National Intelligence (ODNI), the Federal Bureau of Investigation (FBI), and the Cybersecurity and Infrastructure Security Agency (CISA), have come forward with accusations against

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Critical Vulnerability in Windows Themes Exposes User Credentials
Cyber Security
Critical Vulnerability in Windows Themes Exposes User Credentials

A newly uncovered vulnerability in Windows Themes has the potential to expose NTLM credentials to attackers, putting numerous Windows users at risk. Despite Microsoft issuing a patch for the CVE-2024-38030 vulnerability, which aimed to address the Windows Themes spoofing issue initially reported by Tomer Peled of Akamai, the flaw remains largely unmitigated across several Windows platforms. Further research conducted by

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AI Identifies First Real-World Vulnerability in SQLite Database Engine
Cyber Security
AI Identifies First Real-World Vulnerability in SQLite Database Engine

In a groundbreaking development for the cybersecurity industry, researchers from Google Project Zero and Google DeepMind have identified their first real-world vulnerability using a large language model (LLM). This remarkable discovery, disclosed in a November 1 blog post, highlighted an exploitable stack buffer underflow in SQLite, a widely-used open-source database engine. The flaw was uncovered by the Big Sleep project

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Is Cybersecurity Preparedness Sufficient for Rural Hospitals?
Cyber Security
Is Cybersecurity Preparedness Sufficient for Rural Hospitals?

The recent ransomware attack on Memorial Hospital and Manor, a small rural hospital and nursing home in Georgia, has reignited concerns about the cybersecurity defenses of such facilities. The attack, discovered on a Saturday, led to significant disruptions by infecting the hospital’s electronic health records and other IT systems. This forced staff to switch to manual processes to ensure patient

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Which Email Marketing Platform is Best for Your Small Business?
Marketing Automation / Email Marketing
Which Email Marketing Platform is Best for Your Small Business?

Choosing the right email marketing platform is crucial for small businesses aiming to connect effectively with their audience. A well-chosen platform can streamline communications, boost sales, and drive consumer loyalty and conversions. This article explores the top email marketing platforms, highlighting their key features, pricing, and potential drawbacks to help you make an informed decision. Ease of Use User-Friendly Interfaces

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20 Innovative Ideas to Supercharge Your Account Based Marketing Campaigns
B2B Marketing
20 Innovative Ideas to Supercharge Your Account Based Marketing Campaigns

Are you ready to take your account-based marketing (ABM) campaigns to the next level? We’ve rounded up 20 powerful ABM ideas to supercharge your next campaign, plus answer all of your questions about account-based marketing — including what it is, how to measure it, and what it means for your sales team. Whether you’re a seasoned ABM expert or new

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