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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Litmus Unveils Innovative Enhancements to Boost Email Engagement
Marketing Automation / Email Marketing
Litmus Unveils Innovative Enhancements to Boost Email Engagement

Litmus, a renowned email marketing platform, has once again elevated the industry’s standards by introducing a slew of innovative features aimed at enhancing email deliverability and engagement. These new functionalities, which include Sender Authentication in Litmus Email Guardian and Animated Video and Image Carousels in Litmus Personalize, underline Litmus’s commitment to providing comprehensive solutions for email marketers. At Litmus Live

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October 31, 2024
Refreshing Your 2025 Content Strategy to Overcome Outreach Challenges
Content Marketing Technology
Refreshing Your 2025 Content Strategy to Overcome Outreach Challenges

In today’s digital landscape, technology companies face a growing challenge: building business using traditional outreach methods is getting increasingly difficult, as prospects rarely answer calls, open emails, or click ads. Amid these challenges, content marketing remains one of the most powerful and cost-effective ways to connect with prospective customers. Yet, despite its proven ability to drive website traffic, engagement, and

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October 31, 2024
Is Your Content Marketing Addressing Customer Pain Points Effectively?
Content Marketing Technology
Is Your Content Marketing Addressing Customer Pain Points Effectively?

The traditional content marketing funnel, which assumes a linear progression from awareness to consideration to purchase, has proven to be an inaccurate reflection of real customer behavior. Liam Moroney, speaking at The MarTech Conference, emphasized a crucial flaw in current marketing strategies: the misconception of a linear customer journey. According to Moroney, customers do not transition smoothly through the stages

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October 31, 2024
Short-Form Video: Transforming Modern Marketing Strategies
Content Marketing Technology
Short-Form Video: Transforming Modern Marketing Strategies

In today’s fast-paced digital world, the rise of short-form video content has revolutionized marketing strategies forever. This emergent trend is reshaping how brands engage with their audiences, driven by popular platforms like TikTok, Instagram Reels, and YouTube Shorts. The concise and impactful nature of short-form videos perfectly aligns with the dwindling attention spans of modern consumers. What was once a

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October 31, 2024
How Did Midnight Blizzard Pull Off the Massive Phishing Attack?
Cyber Security
How Did Midnight Blizzard Pull Off the Massive Phishing Attack?

In recent months, the Russian cyber threat group known as Midnight Blizzard executed a meticulously planned phishing attack, targeting a diverse array of sectors globally. This large-scale campaign began on October 22, 2024, and has since raised significant concerns among cybersecurity experts. Here’s an in-depth look into how Midnight Blizzard orchestrated this sophisticated cyber-espionage operation. Impersonation Tactics and Trust Exploitation

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October 31, 2024
How Does Content Drive Success in Ecommerce Strategies?
Content Marketing Technology
How Does Content Drive Success in Ecommerce Strategies?

In today’s digital age, the role of content in ecommerce has become fundamentally crucial to building a successful strategy. Consumers are no longer satisfied with just great products; they demand fast, tailored experiences that cater specifically to their needs and preferences. Companies must adapt by utilizing strategic and flexible content to effectively connect with their audience. Creating a seamless user

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October 31, 2024
Critical RCE Vulnerability Found in VMware vCenter Server: Patch Now
Cyber Security
Critical RCE Vulnerability Found in VMware vCenter Server: Patch Now

Security researchers have recently identified a critical remote code execution (RCE) vulnerability in VMware vCenter Server, designated as CVE-2024-38812. This heap-overflow flaw, found in the server’s handling of the DCERPC protocol, poses a significant threat to organizations leveraging VMware’s widely-used virtualization platform. Discovered in September 2024, this vulnerability has been assigned a CVSS score of 9.8, indicating its high severity.

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October 31, 2024
Master Target Marketing: Boost Engagement and Resource Efficiency
B2B Marketing
Master Target Marketing: Boost Engagement and Resource Efficiency

Identifying and engaging with your target market is essential for any business aiming to maximize its marketing impact and resource efficiency. By honing in on specific market segments, companies can ensure their marketing efforts yield the best results. This article explores why targeting particular groups is advantageous and outlines strategies to effectively connect with them. Recognizing your target audience not

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October 30, 2024
Driving Pharma Marketing Forward with Dynamic Content Strategies
Content Marketing Technology
Driving Pharma Marketing Forward with Dynamic Content Strategies

Pharmaceutical marketing is witnessing a significant shift from traditional methods to more advanced, data-driven approaches. This transformation is driven by the need to deliver personalized experiences to customers through modular, dynamic, and omnichannel content. This evolution in marketing strategies promises more effective healthcare communication and richer customer engagement, opening new avenues for companies willing to adapt. Understanding the Shift in

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October 30, 2024
AI and Human Creativity: The Future of Marketing Content Strategy
Content Marketing Technology
AI and Human Creativity: The Future of Marketing Content Strategy

In the digital age, marketers face increasing challenges such as fragmented data, manual processes, and instinct-driven decisions, making it harder to craft meaningful strategies. Despite an avalanche of data at their disposal, many marketing teams struggle to analyze and apply these insights effectively. This conundrum is exacerbated by outdated methods that slow down processes and restrict the potential for strategic

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October 30, 2024
How Important Is SEO for Achieving Online Business Success?
Content Marketing Technology
How Important Is SEO for Achieving Online Business Success?

In today’s digital age, businesses must prioritize their online visibility to remain competitive, and Search Engine Optimization (SEO) is a critical tool for achieving this goal. Effective SEO increases a business’s exposure on search engines like Google, driving organic traffic and enhancing credibility. Ignoring SEO could mean missing out on valuable opportunities to connect with potential customers and grow your

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October 30, 2024
How Will Content Marketing Strategies Evolve by 2025?
Content Marketing Technology
How Will Content Marketing Strategies Evolve by 2025?

The landscape of content marketing is undergoing rapid transformation, driven by shifts in consumer behavior and technological advancements. As we look toward 2025, brands must adapt to three major disruptions: changes in customer media consumption, the scarcity of physical presence, and the declining trust in information sources. Here’s an in-depth look at how these disruptions will shape content marketing strategies

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October 30, 2024