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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Decoding Email Marketing: Top Services for Small Businesses in 2024
Marketing Automation / Email Marketing
Decoding Email Marketing: Top Services for Small Businesses in 2024

In a digital world where small businesses strive to make a lasting impression, email marketing stands out as an invaluable tool. As we welcome the year 2024, it’s the perfect time to shine a light on the top 10 email marketing services. These platforms offer more than just a way to reach out; they are gateways for small businesses to

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Gmail’s 2024 Evolution: A Leap towards Enhanced Security and User-Centric Email Experience
Marketing Automation / Email Marketing
Gmail’s 2024 Evolution: A Leap towards Enhanced Security and User-Centric Email Experience

Gmail’s 2024 update marks a significant milestone in the world of digital communication. This update prioritizes enhanced email security and user experience, aiming to simplify the unsubscription process. Collaborating with industry leaders like Yahoo, Gmail is implementing stricter authentication practices for bulk email senders. In this article, we will explore the various facets of this update and its far-reaching implications

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Revolutionizing Business Strategy: The Critical Role and Impact of Marketing Automation and AI
Marketing Automation / Email Marketing
Revolutionizing Business Strategy: The Critical Role and Impact of Marketing Automation and AI

In today’s fast-paced digital world, businesses are constantly looking for ways to optimize their sales and marketing processes. This is where marketing automation comes into play. Marketing automation is a technology-driven approach that streamlines repetitive marketing activities and eliminates extraneous tasks based on a predefined sales or marketing process. By automating these processes, companies can save time and resources, while

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The Rise of Short-Form Video Content: A Necessity for Business Success
Content Marketing Technology
The Rise of Short-Form Video Content: A Necessity for Business Success

In today’s digital landscape, consumers have become avid consumers of video content. The demand for short-form videos, in particular, has rapidly increased, with a staggering 66% of viewers finding this type of content to be the most engaging. It comes as no surprise, then, that businesses and brands aiming for success are recognizing the necessity of incorporating video content into

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The Beauty of Instagram Carousels: Unlocking the Power of Visual Storytelling
Content Marketing Technology
The Beauty of Instagram Carousels: Unlocking the Power of Visual Storytelling

When it comes to visually captivating content on Instagram, carousels have become a go-to feature for businesses and influencers alike. The beauty of Instagram carousels lies in their ability to tell a story, engaging and captivating the audience from slide to slide. In this article, we will explore how to effectively plan, design, and utilize Instagram carousels to create a

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Revitalize Customer Engagement: Mastering the Art of Win-back Email Campaigns
Marketing Automation / Email Marketing
Revitalize Customer Engagement: Mastering the Art of Win-back Email Campaigns

In today’s competitive business landscape, it is crucial to not only attract new customers but also retain existing ones. One effective strategy to achieve this is through a winback email campaign. By reaching out to dormant or disengaged customers, you have an opportunity to reignite their interest in your products or services. In this article, we will explore the benefits

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Mastering Email Communication: A Deep Dive into the Use, Impact and Alternatives of CC and BCC
Marketing Automation / Email Marketing
Mastering Email Communication: A Deep Dive into the Use, Impact and Alternatives of CC and BCC

Title: Understanding the Functions of “CC” and “BCC” Email communication has become an integral part of our personal and professional lives. It allows us to stay connected, collaborate, and share information efficiently. When composing an email, we often come across two fields at the top of the window: CC and BCC. These fields serve specific purposes, enabling us to include

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New macOS Malware Exploits Pirated Software — A Comprehensive Analysis
Cyber Security
New macOS Malware Exploits Pirated Software — A Comprehensive Analysis

Security researchers have recently uncovered sophisticated macOS malware that specifically targets users engaged in piracy. This new threat exploits pirated software to infiltrate users’ systems, potentially leading to severe consequences. In this article, we delve into the specifics of this malware, its distribution methods, and its various stages of attack. Additionally, we provide crucial advice to users on how to

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The Growing Hydra of Cybersecurity: Unresolved Issues and Emerging Vulnerabilities
Cyber Security
The Growing Hydra of Cybersecurity: Unresolved Issues and Emerging Vulnerabilities

Cybersecurity threats continue to evolve and multiply, presenting a daunting challenge for organizations striving to secure their digital assets. Like a mythical hydra, the number of serious issues seems to increase relentlessly, even as existing problems remain unresolved. In this article, we delve into the intricacies of these challenges, analyzing the age distribution of findings, the influence of Microsoft Windows

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Mastering the Art of Email Marketing: A Comprehensive Guide for Small Businesses
Marketing Automation / Email Marketing
Mastering the Art of Email Marketing: A Comprehensive Guide for Small Businesses

In the ever-evolving landscape of digital marketing, small businesses face the challenge of reaching and engaging their target audience without burning a hole in their budget. Understanding consumer behavior is crucial for effectively targeting potential and existing customers. In this article, we will delve into the importance of consumer behavior, explore proven email marketing strategies, and highlight the significance of

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Revolutionizing Digital Marketing: An Insight into BoostSuite’s Powerful Co-Marketing Platform for Small Businesses
Marketing Automation / Email Marketing
Revolutionizing Digital Marketing: An Insight into BoostSuite’s Powerful Co-Marketing Platform for Small Businesses

BoostSuite is a powerful co-marketing platform designed specifically to help small businesses connect with marketing partners. In today’s digital landscape, where competition is fierce and marketing budgets are limited, collaborating with like-minded businesses can provide a significant advantage. BoostSuite recognizes this need and aims to empower small businesses by facilitating strategic partnerships and maximizing their marketing efforts. BoostSuite’s advanced technology

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The Art of Creating an Effective Video Content Strategy: A Comprehensive Guide
Content Marketing Technology
The Art of Creating an Effective Video Content Strategy: A Comprehensive Guide

In today’s digital world, video content has become an essential tool for marketers to engage their audience. Whether it’s for brand awareness, customer education, or driving conversions, videos have proven to be highly effective. However, to maximize their impact, it’s crucial to develop a well-planned and targeted video content strategy. This article presents a comprehensive guide on creating an effective

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