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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can AI Help You Personalize Content for Global Audiences?
Content Marketing Technology
How Can AI Help You Personalize Content for Global Audiences?

In today’s globalized business environment, understanding and adapting to the cultural, linguistic, and behavioral variances of international markets is paramount. Leveraging artificial intelligence (AI) to personalize content for diverse audiences can significantly enhance engagement and foster customer loyalty. This article delves into the strategies and tools businesses can employ to effectively tailor their content for a global audience. Understanding Local

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October 18, 2024
How Does Lumma Stealer Use Fake CAPTCHAs to Steal Your Data?
Cyber Security
How Does Lumma Stealer Use Fake CAPTCHAs to Steal Your Data?

Understanding the sophistication and evolution of Lumma Stealer can reveal significant insights into the rapidly changing landscape of cybersecurity threats. Since its emergence in 2022, Lumma Stealer, also known as LummaC2, has significantly refined its techniques for pilfering sensitive information. One of the most cunning tactics it employs is the use of fake CAPTCHA pages to deceive users into executing

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October 18, 2024
Optimizing B2B Email Marketing for 2024: Tools, Tips, and Trends
Marketing Automation / Email Marketing
Optimizing B2B Email Marketing for 2024: Tools, Tips, and Trends

Email marketing remains a cornerstone strategy for B2B lead generation, delivering a significant return on investment and effectively guiding prospects through the buyer’s journey. As we approach 2024, the landscape of email marketing continues to evolve, necessitating a deep dive into the latest tools, tips, and trends to stay ahead of the competition. This article explores the pivotal elements that

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October 17, 2024
Is Email Marketing Still Effective in 2024? Exploring Its Relevance
Marketing Automation / Email Marketing
Is Email Marketing Still Effective in 2024? Exploring Its Relevance

In the ever-evolving world of digital marketing, new tools and platforms emerge rapidly, yet email marketing has withstood the test of time. As businesses navigate an increasingly complex digital landscape, the question remains: Is email marketing still effective in 2024? The answer, in short, is a resounding yes. This article delves into why email marketing continues to thrive and how

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October 17, 2024
How Does Sitecore Stream Revolutionize Digital Marketing for Enterprises?
Content Marketing Technology
How Does Sitecore Stream Revolutionize Digital Marketing for Enterprises?

Digital marketing continues to evolve, and enterprise marketing teams are often faced with the challenge of keeping up with trends while maximizing productivity. Sitecore®, a leading digital experience software company, has introduced Sitecore Stream as a solution tailored to these needs. This article delves into how Sitecore Stream is set to revolutionize digital marketing for enterprises, focusing on innovation, AI

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October 17, 2024
Are North Korean Agents Infiltrating Western Remote Workforces?
Cyber Security
Are North Korean Agents Infiltrating Western Remote Workforces?

A recent cyberattack orchestrated by a North Korean operative posing as a remote IT worker has highlighted the growing threat posed by cybercriminals from the reclusive state. The targeted firm, located in either the UK, US, or Australia, unknowingly hired this operative who had falsified his employment history and personal information. Once employed, he utilized the company’s remote working tools

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October 17, 2024
Is the UK Prepared for the Surge in Sophisticated Cyberattacks?
Cyber Security
Is the UK Prepared for the Surge in Sophisticated Cyberattacks?

The United Kingdom has recently faced a marked increase in cyber threats, with incidents posing serious risks to national security. Richard Horne, the CEO of the National Cyber Security Centre (NCSC), emphasized these developments during his address at the Singapore International Cyber Week. The surge in cyberattacks includes a startling 50% rise in nationally significant incidents and a threefold increase

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October 17, 2024
2024 B2B Email Marketing Insights: Key Stats and Trends Unveiled
Marketing Automation / Email Marketing
2024 B2B Email Marketing Insights: Key Stats and Trends Unveiled

In the ever-evolving world of digital marketing, B2B email marketing remains a cornerstone strategy, offering businesses an effective way to communicate directly with their audience and drive engagement. Now more than ever, understanding the latest statistics and trends can help companies refine their strategies and maximize their return on investment. B2B Email Marketing Landscape Recent data indicates a significant growth

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October 16, 2024
Can Quality Content Revive the Effectiveness of B2B Email Marketing?
Marketing Automation / Email Marketing
Can Quality Content Revive the Effectiveness of B2B Email Marketing?

Email marketing isn’t dead at all, but now more than ever, many marketers struggle to figure out how it fits into an effective marketing strategy. Companies have dedicated significant resources to this channel, yet still grapple with achieving optimal results. Email marketing, despite its enduring relevance, has faced a conundrum: while 83% of marketers still consider it crucial, only 33%

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October 16, 2024
How Will Google’s 2024 Gmail Updates Impact Email Marketers?
Marketing Automation / Email Marketing
How Will Google’s 2024 Gmail Updates Impact Email Marketers?

Google’s February 2024 Gmail guidelines usher in significant changes that every email marketer must understand and adapt to for continued success in a rapidly evolving landscape. Google’s new updates aim to enhance email security and user experience, but such changes also present potential challenges and opportunities for email marketers. As stricter spam regulations and authentication requirements come into play, the

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October 16, 2024
How Can You Mitigate the High-Risk Vulnerability CVE-2024-9312 in Authd?
Cyber Security
How Can You Mitigate the High-Risk Vulnerability CVE-2024-9312 in Authd?

A newly discovered vulnerability in Ubuntu’s Authd, identified as CVE-2024-9312, has been deemed a significant security threat. This flaw, which affects versions up to 0.3.6, allows local attackers to spoof user IDs, potentially granting them unauthorized access to privileged accounts. The revelation of this vulnerability has prompted a critical reassessment of Ubuntu’s security protocols, emphasizing the need for immediate mitigation

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October 16, 2024
How are Nation-State Actors Exploiting Ivanti CSA Zero-Day Vulnerabilities?
Cyber Security
How are Nation-State Actors Exploiting Ivanti CSA Zero-Day Vulnerabilities?

In recent months, the cybersecurity landscape has been rocked by a sophisticated attack campaign targeting Ivanti Cloud Services Appliance (CSA). Nation-state actors have exploited multiple zero-day vulnerabilities to gain unauthorized access and establish a foothold in victims’ networks. This article delves into how these vulnerabilities were identified, the exploitation techniques used, and the defensive measures organizations can take to mitigate

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October 16, 2024