Tailor Jackson

In the rapidly evolving landscape of digital marketing, one question consistently arises: Is email marketing still effective in 2024 and beyond? As businesses adapt to new technologies and emerging platforms, the relevance of email marketing is frequently questioned. However, this article delves into the current state and future prospects of email marketing, dispelling common myths and offering actionable insights for

Benchmark Email, a prominent sales and marketing software provider, has announced an exciting new integration with Canva, the well-known visual communication platform. This collaboration promises to revolutionize the way marketers approach the email design process by making it more accessible and user-friendly. Historically, Benchmark Email has been celebrated for enabling users to craft, distribute, and analyze aesthetically pleasing emails without

In the competitive world of B2B marketing, keeping leads engaged and guiding them toward a purchase decision is a daunting challenge that almost every marketer faces. One strategic approach that is gaining increasing traction for its effectiveness in addressing this challenge is the use of drip campaigns. These automated sequences of emails, triggered by specific actions taken by leads, can

In an age where newer technologies and marketing channels consistently emerge, email remains a pivotal, resilient, and highly profitable tool for businesses. According to a recent analysis, email marketing continues to deliver an impressive return on investment (ROI), yielding approximately $36 for every $1 spent. This statistic underscores the significant potential of email as a marketing medium, particularly in mobile