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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Ukraine Intensifies Efforts to Combat Growing Fraud Problem in 2024
Cyber Security
Ukraine Intensifies Efforts to Combat Growing Fraud Problem in 2024

Fraud has become a pervasive issue in Ukraine, with a staggering 80,000 cases reported last year alone. As the country continues to grapple with the consequences of Russian aggression, fraud has thrived, accounting for a fifth of all crimes committed. The Ukrainian police have now unveiled a comprehensive strategy aimed at addressing this alarming problem and safeguarding the nation’s citizens.

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Wing Security Offers Free Discovery and Automated Control for AI Applications in SaaS
Cyber Security
Wing Security Offers Free Discovery and Automated Control for AI Applications in SaaS

Wing Security announced today a significant development in its product offering, providing free discovery and a paid tier for automated control over thousands of AI and AI-powered SaaS applications. This move comes in response to the staggering prevalence of AI applications in the SaaS industry, as highlighted by Wing Security’s research, which found that a remarkable 83.2% of companies use

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Mastering the Art of Visual Appeal: A Comprehensive Guide to Optimizing Email Campaigns with Background Imagery and Graphics
Marketing Automation / Email Marketing
Mastering the Art of Visual Appeal: A Comprehensive Guide to Optimizing Email Campaigns with Background Imagery and Graphics

In today’s digital world, where information overload is a reality, it is crucial to find ways to make your emails stand out from the crowd. One effective method to achieve this is by incorporating background images into your email design. By doing so, you can significantly enhance the visual appeal of your emails, capturing the attention of your recipients and

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Revolutionizing Email Marketing: Inboxland’s AI-Enhanced Email Warmup Tool Unveiled
Marketing Automation / Email Marketing
Revolutionizing Email Marketing: Inboxland’s AI-Enhanced Email Warmup Tool Unveiled

Inboxland, a leading email marketing solution provider, recently launched its groundbreaking Email Warmup Tool in Mumbai on January 4, 2024. This innovative tool aims to improve email deliverability using Artificial Intelligence (AI) and offers a comprehensive range of features to enhance sender credibility and navigate through spam filters, ensuring direct inbox placement. With a focus on deliverability and AI-enhanced communication,

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Revolutionizing Email Marketing: Leveraging Automation and AI to Combat Challenges and Enhance Customer Engagement
Marketing Automation / Email Marketing
Revolutionizing Email Marketing: Leveraging Automation and AI to Combat Challenges and Enhance Customer Engagement

In today’s digital age, email automation has become an indispensable tool for marketers. No longer is it simply about sending more emails; rather, the true power of email automation lies in its ability to deliver the right email to the right person at the right time. By automating complex tactics and incorporating personalized content, marketers can enhance their targeting capabilities

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The Power of Video Marketing: Boosting Connections and Conversion Rates
Content Marketing Technology
The Power of Video Marketing: Boosting Connections and Conversion Rates

In today’s digital age, video has become a driving force in the realm of marketing. It has the ability to foster a deeper connection with your audience and boost conversion rates by up to 86%. As businesses strive to stand out in a crowded market, harnessing the power of video marketing has become an imperative strategy for success. The Impact

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The Ethical Approach to AI in SEO: Building Trust and Transparency
Content Marketing Technology
The Ethical Approach to AI in SEO: Building Trust and Transparency

In today’s digital landscape, the influence of artificial intelligence (AI) continues to reshape the future of search engine optimization (SEO). As AI becomes increasingly integrated into SEO practices, it is imperative for search marketers to adopt an ethical approach. This means ensuring that AI-driven strategies align with responsible and transparent principles that prioritize user trust and uphold ethical standards. Benefits

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Maximizing Digital Efficiency: Harnessing the Power of Email Templates in Marketing
Marketing Automation / Email Marketing
Maximizing Digital Efficiency: Harnessing the Power of Email Templates in Marketing

In the world of sales prospecting, time is money. Imagine wasting both of these valuable resources by reinventing the wheel every time you want to connect with a potential customer. This is where email templates come to the rescue. These pre-designed files with reusable code enable you to quickly copy and paste your text and images into a digital form,

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Mastering the Art of Conversion-Oriented Email Campaigns in the Digital Era
Marketing Automation / Email Marketing
Mastering the Art of Conversion-Oriented Email Campaigns in the Digital Era

Email marketing has come a long way from its humble beginnings as a simple text-based newsletter. In today’s digital landscape, it has transformed into a sophisticated and personalized campaign strategy. With advancements in technology and changing consumer behaviors, businesses have had to adapt their email marketing efforts to stay relevant and effectively engage their target audience. Importance of consulting with

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Nurturing Meaningful Connections: The Science of Genuine Content Growth
Content Marketing Technology
Nurturing Meaningful Connections: The Science of Genuine Content Growth

In today’s digital landscape, content creators face a constant battle for attention and engagement. While the allure of vanity metrics like followers and reach may be tempting, true growth hinges on building authentic connections with your audience. This article delves into the strategic and iterative approach necessary to achieve content resonance and genuine growth. By understanding audience needs, aligning them

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Opera Browser Vulnerability Exposes Users to Remote Code Execution
Cyber Security
Opera Browser Vulnerability Exposes Users to Remote Code Execution

In today’s digital landscape, web browsers are a gateway to the online world, offering convenient features to enhance user experience. However, it is crucial for developers to prioritize security in order to protect users from potential threats. In a recent discovery, Guardio Labs, a prominent threat protection firm, has uncovered a vulnerability in the popular Opera browser’s file-sharing feature, posing

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Hackers Exploiting Trust: Impersonating Security Researchers to Exploit Ransomware Groups
Cyber Security
Hackers Exploiting Trust: Impersonating Security Researchers to Exploit Ransomware Groups

Hackers are constantly evolving their tactics to exploit vulnerabilities and gain unauthorized access to data. In a concerning new trend, threat actors have recently been impersonating security researchers to exploit trust and credibility. Two cases have emerged where hackers posed as security researchers and offered to hack the original ransomware group’s servers. This article delves into these cases, highlighting the

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