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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Baesman Partners with Listrak to Boost Cross-Channel Marketing Services
Marketing Automation / Email Marketing
Baesman Partners with Listrak to Boost Cross-Channel Marketing Services

In a significant move to enhance their retail marketing capabilities, Baesman, a recognized leader in the field, has announced a strategic partnership with Listrak, renowned for its expertise in cross-channel marketing automation. The collaboration aims to integrate Listrak’s advanced email and SMS services into Baesman’s existing offerings, thereby streamlining marketing efforts for clients and enabling more personalized marketing solutions. By

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December 5, 2024
AudiencePoint Unveils Advanced Suite to Revolutionize Email Marketing
Marketing Automation / Email Marketing
AudiencePoint Unveils Advanced Suite to Revolutionize Email Marketing

AudiencePoint, recognized for its forward-thinking approach to email marketing, has recently introduced its latest innovation, the Audience Engagement Suite. This breakthrough bears the potential to significantly enhance email marketing efficacy by concentrating on what truly matters—meaningful metrics. Setting itself apart from traditional methods, the suite features advanced tools like the groundbreaking Inbox Placement solution, which ensures emails reach their intended

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December 5, 2024
Boost Local Business Growth with Effective Local SEO Strategies
Content Marketing Technology
Boost Local Business Growth with Effective Local SEO Strategies

In today’s digital age, businesses must adapt to the evolving landscape of online search to stay competitive. Local SEO (Search Engine Optimization) has become a crucial element for businesses aiming to connect with customers within their communities. By optimizing their online presence for local searches, businesses can increase visibility, drive foot traffic, and build stronger community connections. This article delves

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December 5, 2024
Is Telegram’s New Stance a Turning Point for Online Safety?
Cyber Security
Is Telegram’s New Stance a Turning Point for Online Safety?

In an unexpected yet impactful move, Telegram has joined forces with the Internet Watch Foundation (IWF) to combat the spread of child sexual abuse material on its platform. This collaboration is a significant shift for Telegram, which has long been recognized for its firm stance on not sharing user data with authorities. The dramatic change follows the arrest of Telegram

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December 5, 2024
Are UK Organizations Ready for the Rising Wave of Cyber-Attacks?
Cyber Security
Are UK Organizations Ready for the Rising Wave of Cyber-Attacks?

The UK’s National Cyber Security Centre (NCSC) has raised alarms over the escalating frequency and severity of cyber-attacks targeting British organizations and the public. In its latest Annual Review, published on December 3, the NCSC highlighted the increasing risks posed by cyber threats and underscored the urgent need for enhanced cyber defenses and collaboration across all sectors. The report revealed

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December 5, 2024
Email Marketing Goals for 2025: Boost Engagement and Ensure Security
Marketing Automation / Email Marketing
Email Marketing Goals for 2025: Boost Engagement and Ensure Security

Email marketing continues to be a powerful tool for businesses to connect with their audience. As we approach 2025, it’s essential for marketers to set clear goals to enhance engagement and ensure security. This article outlines five critical email marketing goals that will help you stay ahead in the evolving digital landscape. Improving Email Accessibility Addressing Common Accessibility Issues Accessibility

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December 5, 2024
Was Finland’s Data Cable Damage Due to Sabotage or Construction Error?
Cyber Security
Was Finland’s Data Cable Damage Due to Sabotage or Construction Error?

In an era of heightened vigilance over cybersecurity and infrastructure security, recent incidents involving data cables between Finland and its neighboring countries have gained notable attention. A significant occurrence unfolded when data network outages impacted at least a hundred businesses and approximately 6,000 consumers. The initial speculation suggested that sabotage might be involved; however, the Finnish government quickly stepped in

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December 5, 2024
Law Enforcement Dismantles Matrix App Used for Global Criminal Activities
Cyber Security
Law Enforcement Dismantles Matrix App Used for Global Criminal Activities

In a significant victory against organized crime, European authorities have successfully dismantled Matrix, an encrypted messaging platform notorious for facilitating international drug trafficking, arms trading, and money laundering. This high-stakes operation was a coordinated effort led by French and Dutch police, who managed to seize the platform’s main servers in France and Germany, marking a substantial blow to criminal networks

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December 5, 2024
Can AI Revolutionize Email Marketing for Better Personalization?
Marketing Automation / Email Marketing
Can AI Revolutionize Email Marketing for Better Personalization?

Email marketing remains a cornerstone of modern marketing strategies, despite repeated claims of its impending obsolescence for decades. Ever since the first declaration of the death of email in 1989, this communication medium has consistently proved its worth by maintaining its status as a critical channel for engagement and revenue generation. According to Mailchimp’s "The Revenue Blueprint: Strategies for Performance

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December 4, 2024
How Is AI Transforming Content Marketing for Business Growth?
Content Marketing Technology
How Is AI Transforming Content Marketing for Business Growth?

Artificial Intelligence (AI) has revolutionized multiple industries, leaving a profound impact on various sectors. Among these, content marketing has significantly benefited from AI’s integration, marking a new era in how businesses approach content creation, optimization, and distribution. This article delves into the transformative effects of AI, focusing on how tools like ChatGPT are driving business growth through innovative content marketing

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December 4, 2024
Ransomware Attack Disrupts ENGlobal Operations and IT Systems
Cyber Security
Ransomware Attack Disrupts ENGlobal Operations and IT Systems

A ransomware attack has disrupted the operations of Houston-based ENGlobal Corporation, a key contractor specializing in engineering and automation services for the energy sector and US government, highlighting the persistent cybersecurity threats facing critical infrastructure contractors. The breach, detected on November 25, 2024, prompted the company to take portions of its IT systems offline to mitigate the impact. According to

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December 4, 2024
How Can Organizations Secure Against Black Basta’s Team Attacks?
Cyber Security
How Can Organizations Secure Against Black Basta’s Team Attacks?

The recent wave of sophisticated cyber-attacks orchestrated by the Black Basta ransomware group has highlighted the urgent need for enhanced security measures within organizations. By leveraging Microsoft Teams for social engineering attacks, the group has found a novel method to bypass traditional email security, making it imperative for organizations to adapt their defensive strategies. This shift began in October 2024,

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December 4, 2024