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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Instagram Algorithm Rewards Original Content, Limits Reposts
Content Marketing Technology
Instagram Algorithm Rewards Original Content, Limits Reposts

Instagram has initiated a decisive change that significantly impacts the visibility and proliferation of content within its platform. The emphasis on originality marks a departure from a period where reposted content often overshadowed the work of original creators. As Instagram implements a new algorithm aimed at rewarding creators for their unique contributions, it also curtails the reach of accounts that

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Google Rejects Millions of Apps to Boost Play Store Security
Cyber Security
Google Rejects Millions of Apps to Boost Play Store Security

Google has recently ramped up its efforts to improve the security and privacy of its Play Store ecosystem. The tech giant rejected over 2.3 million app submissions last year for failing to meet privacy standards. These apps were linked to various malicious activities, including the potential for malware distribution. Further ensuring the safety of its users, Google banned more than

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Is a Headless CMS the Future of Content Management?
Content Marketing Technology
Is a Headless CMS the Future of Content Management?

The rise of omnichannel experiences has compelled businesses to reevaluate their content management systems (CMS). As consumers demand seamless engagement across various platforms, traditional CMSs face challenges in delivering content to meet these dynamic needs. In this context, headless CMSs are emerging as a potential game-changer. Offering increased flexibility, improved performance, and enhanced security, they promise significant advantages. However, their

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WordPress Hack: Wpeeper Malware Hides C2 Servers to Evade Detection
Cyber Security
WordPress Hack: Wpeeper Malware Hides C2 Servers to Evade Detection

The digital landscape continually evolves with innovations, but alongside these advancements lurk cyber threats that are becoming ever more cunning. One such threat is a recently uncovered Android malware, which cybersecurity experts have named Wpeeper. It cleverly uses compromised WordPress sites to conceal its command-and-control (C2) servers, making detection vastly more challenging. The Wpeeper malware, discovered by researchers from QiAnXin’s

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Rising TikTok Faces U.S. Scrutiny Over Security Concerns
Cyber Security
Rising TikTok Faces U.S. Scrutiny Over Security Concerns

The rapid ascent of TikTok, a social media platform developed by the Chinese company ByteDance, has caught the world’s attention. Propelled by a unique algorithm that fosters binge-watching, the app’s diverse content, ranging from dance and music to food and challenges, has garnered a massive user base. Yet, despite its popularity, TikTok now finds itself at the center of international

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AI vs. Brand Voice: Can Machines Capture Human Emotion?
Marketing Automation / Email Marketing
AI vs. Brand Voice: Can Machines Capture Human Emotion?

The debate is heating up around artificial intelligence (AI) and its ability to authentically communicate brand messaging. As brands strive to connect with their customers on a personal level, the question arises: can machines truly capture the essence of human emotion that is often woven into brand voice? The Battle for Authenticity in Brand Messaging AI’s Role in Generating Content

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Reelo Secures $1M to Revolutionize SMB Loyalty Marketing
Marketing Automation / Email Marketing
Reelo Secures $1M to Revolutionize SMB Loyalty Marketing

In a noteworthy move for small and medium-sized businesses (SMBs) in the retail and restaurant industries, Reelo has recently announced the acquisition of $1 million in funding to innovate customer loyalty and marketing automation solutions. This funding round is notably supported by Gokul Rajaram, who has backed the company’s vision. Reelo aims to democratize access to advanced data analytics and

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Is China’s Muddling Meerkat the New Cyber Menace?
Cyber Security
Is China’s Muddling Meerkat the New Cyber Menace?

The cybersecurity landscape has become increasingly intricate, with adversaries finding novel ways to circumvent defenses. Researchers at Infoblox have been at the forefront of unearthing and combatting such advanced threats. One such example is “Muddling Meerkat,” an enigmatic and highly sophisticated cyber campaign with suspected links to a Chinese state actor. This operation, characterized by its complex utilization of the

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How Can Marketers Harness Tech for Improved ROI?
Marketing Automation / Email Marketing
How Can Marketers Harness Tech for Improved ROI?

In the face of rapid technological evolution, marketers are constantly seeking ways to amplify their return on investment (ROI) through innovative tools and strategies. Understanding and leveraging the latest tech advancements is no longer optional but essential to stay ahead in the competitive digital marketplace. This article delves into the myriad of avenues where technology intersects with marketing to boost

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Maximizing Brand Impact with Smart Social Media Content Strategies
Content Marketing Technology
Maximizing Brand Impact with Smart Social Media Content Strategies

The immense impact of social media in shaping the way we communicate and access information is undeniable. At the heart of any effective digital marketing strategy is high-quality content, which is crucial for reinforcing brand identity, boosting web visibility, and increasing engagement with audiences. Navigating different types of content with creativity is key to crafting a dynamic social media approach.

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Judge0 Patches Severe Vulnerabilities Amid Security Scare
Cyber Security
Judge0 Patches Severe Vulnerabilities Amid Security Scare

Recent revelations about significant security breaches in Judge0 have sent shockwaves through the tech industry. Judge0, a widely-used open-source platform that facilitates code execution, has been found to contain critical vulnerabilities that could potentially allow attackers to gain complete control over the systems it runs on. Given the extensive use of this platform in educational settings and by developers, these

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Mastering Content Sharing Across Platforms for Audience Growth
Content Marketing Technology
Mastering Content Sharing Across Platforms for Audience Growth

In today’s digital realm, mastering the art of content sharing is pivotal for digital marketers aiming to expand their reach. Quality content must not only engage but also be shared smartly across multiple channels to capture audience attention. This guide explores the intricacies of content sharing, offering practical tips for marketers. From understanding the best times to post on various

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