Content Marketing Technology
Undoubtedly, 2020 was a year of unprecedented change, accelerated by the Covid-19 pandemic that shook the world. As the year finally came to a close, many businesses looked
March 16, 2023
Read More
Content Marketing Technology
Following SEO best practices is crucial in today’s digital landscape for several reasons. First and foremost, SEO (search engine optimization) is a key component of online visibility and
March 15, 2023
Content Marketing Technology
Search engine optimization (SEO) has become an indispensable aspect of digital marketing for businesses in all industries, including Software as a Service (SaaS) companies. Due to their unique
March 15, 2023
ABM Marketing Technology
Account-based marketing (ABM) has gained popularity among B2B marketers due to its personalized approach. It involves targeting high-value accounts or customers with tailored content, creating deeper connections, and
March 15, 2023
Marketing Automation / Email Marketing
Artificial Intelligence (AI) and automation are transforming the way we live our lives. These technologies are rapidly evolving and have the potential to revolutionize various industries, from self-driving
March 14, 2023
Content Marketing Technology
You’ve likely heard the statistic before: consistent content results in 55% more visitors and 67% more leads. However, achieving consistency through consistently producing high-quality content on a regular
March 13, 2023
Marketing Automation / Email Marketing
Email marketing is an effective way for businesses to reach their target audiences and build relationships with customers. With the right strategy, businesses can take advantage of the
March 9, 2023
Content Marketing Technology
The concept of the Buyer’s Path is a crucial one for any business to understand. It is the journey that customers take when deciding to purchase a product
March 8, 2023
Cyber Security
In today’s digital age, data breaches and cyber attacks are becoming increasingly common, and their consequences can be severe, ranging from financial losses to damage to a company’s
March 6, 2023
Content Marketing Technology
The world of business-to-consumer (B2C) marketing is an ever-changing landscape, requiring companies to be agile in order to stay ahead of their competition and appeal to their target
March 2, 2023
Marketing Automation / Email Marketing
Open rates are an extremely important metric for marketers, providing insight into how engaged people are with a particular email campaign and what kind of response it has
March 2, 2023
Cyber Security
Multi-factor authentication (MFA) is a widely used method for authenticating user accounts and preventing data breaches, but the emergence of a new threat called MFA flooding has presented
March 1, 2023