b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does Launch Control Revolutionize SMS Business Strategy?
Marketing Automation / Email Marketing
How Does Launch Control Revolutionize SMS Business Strategy?

In a business landscape increasingly reliant on quick and effective communication, SMS has moved to the forefront as an indispensable tool. Launch Control capitalizes on this medium, bringing to the table a text messaging platform that leverages AI-driven personalization and industry-specific engagement strategies. Designed to transform client interactions and marketing campaigns, Launch Control enables businesses to connect with audiences on

Read More
May 14, 2024
Seven B2B Content Distribution Strategies to Boost Engagement
Content Marketing Technology
Seven B2B Content Distribution Strategies to Boost Engagement

In the competitive world of B2B marketing, simply creating content is not enough. You have to get your valuable insights and thought leadership in front of the right people—your ideal customers. With the digital space crowded with information, the challenge is to ensure your content doesn’t just exist, but that it engages and converts. This detailed discourse will reveal seven

Read More
May 14, 2024
How Is AI Reshaping Cybersecurity Threats and Defenses?
Cyber Security
How Is AI Reshaping Cybersecurity Threats and Defenses?

The interplay of artificial intelligence (AI) and cybersecurity heralds a new era of digital conflicts, where pioneering tools are wielded both by defenders and antagonists. The incessant progression of technology has seen AI assume a formidable role in this domain, profoundly influencing the evolution of cyber threats, while simultaneously driving the innovation of defenses. Organizations worldwide face the critical task

Read More
May 14, 2024
How Does Ghost Marketing Transform Brand Engagement?
Content Marketing Technology
How Does Ghost Marketing Transform Brand Engagement?

In the dynamic landscape of marketing, ghost marketing has emerged as a sly yet effective method for brand engagement. This phenomenon capitalizes on the subtlety of advertising to sneak past consumers’ defenses, embedding products and messages into their lives without the overt presence of traditional ads. It’s the marketing industry’s answer to camouflage; rather than shouting messages from the rooftops,

Read More
May 13, 2024
How Will the Global Email Alliance Transform Email Marketing?
Marketing Automation / Email Marketing
How Will the Global Email Alliance Transform Email Marketing?

The formation of the Global Email Alliance marks a significant evolution in the realm of email marketing. This pioneering consortium, engineered by the strategic collaboration of InboxArmy, RPE Origin, Email Connect, and Email Industries, promises to deliver a transformative surge to the way enterprise brands engage with their audience electronically. At its core, the alliance epitomizes synergy, leveraging the specialized

Read More
May 13, 2024
How Is Google Fighting Parasite SEO with New Update?
Content Marketing Technology
How Is Google Fighting Parasite SEO with New Update?

Google has launched a significant offensive against a pernicious search engine optimization (SEO) technique known as “parasite SEO,” marking a watershed moment in its battle to uphold the integrity of search engine results. With its recent update, Google is tackling the issue head-on, implementing measures to root out and penalize the unethical practice of leveraging a reputable site’s high search

Read More
May 10, 2024
How Does Autochartist Integration Improve Marketo for Brokers?
Marketing Automation / Email Marketing
How Does Autochartist Integration Improve Marketo for Brokers?

The integration of Autochartist into Marketo marks a significant leap forward for brokers looking to enhance their marketing automation capabilities. By leveraging the power of Autochartist’s technical analysis, brokers can now deliver timely and relevant market insights to traders directly through Marketo. This means that traders can receive personalized market reports before they begin their trading sessions, ensuring they are

Read More
May 10, 2024
Wichita Recovers from Ransomware Attack: Transparency Key
Cyber Security
Wichita Recovers from Ransomware Attack: Transparency Key

Wichita, Kansas, stands as a testament to the notion that transparency can be a catalyst for recovery. The city, taken hostage over a weekend by a debilitating ransomware attack, found its digital infrastructure encrypted and many of its city services brought to a screeching halt. Yet, in the depths of cyber despair, Wichita’s leaders launched a counteroffensive rooted in openness.

Read More
May 10, 2024
Why Should Small Businesses Choose WordPress in 2024?
Content Marketing Technology
Why Should Small Businesses Choose WordPress in 2024?

WordPress has emerged as a premier platform for small businesses aiming to establish a strong online presence. The introduction would provide a brief overview of WordPress’s flexibility, scalability, and the assorted reasons why it remains a top contender for web development in 2024. User-Friendly Interface and Customization Ease of Navigation and Use WordPress distinguishes itself with an intuitive dashboard that

Read More
May 10, 2024
How Does NP Digital’s Mail Grader Boost Email ROI?
Marketing Automation / Email Marketing
How Does NP Digital’s Mail Grader Boost Email ROI?

In a digital landscape where email stands tall as a cornerstone of direct marketing, optimizing email campaigns is paramount. NP Digital, a forward-thinking performance marketing agency, has launched its Mail Grader tool designed to cultivate high-performing email marketing strategies that promise to drive impressive returns on investment. With email marketing averaging an astounding $36 return for every dollar spent—with even

Read More
May 10, 2024
Rev Up Sales: Top 7 SEO Strategies for Auto Businesses in 2024
Content Marketing Technology
Rev Up Sales: Top 7 SEO Strategies for Auto Businesses in 2024

In today’s fast-paced digital landscape, the automotive industry must pivot towards robust online marketing to connect with savvy consumers. Now, more than ever, it’s essential to leverage SEO to steer potential buyers to your digital doorstep. The key lies in fine-tuning your approach to sync with today’s trends and technologies. We present the top seven SEO strategies poised to shift

Read More
May 9, 2024
How Will DirectMail2.0’s Acquisition Boost Mail Analytics?
Marketing Automation / Email Marketing
How Will DirectMail2.0’s Acquisition Boost Mail Analytics?

DirectMail2.0 has recently made a significant move in the marketing arena by acquiring Who’s Mailing What! (WMW), a veteran analytics company known for its pivotal role in direct mail analysis. With this acquisition, DirectMail2.0 inherits four decades of profound industry experience and an extensive catalog from WMW, ensuring a considerable enhancement in its offerings. This combination is set to empower

Read More
May 9, 2024