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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Revitalize Your SEO: Mastering Content Updates with AI
Content Marketing Technology
Revitalize Your SEO: Mastering Content Updates with AI

In the dynamic world of SEO, it’s crucial to do more than just produce new content; updating and refreshing existing content is equally important. As the digital age progresses, artificial intelligence is changing how we handle and upgrade our online presence. To keep your content both engaging and competitive in search engine rankings, there is a strategic need to invigorate

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UN Report: North Korea’s Cyberattacks Fund WMD Programs
Cyber Security
UN Report: North Korea’s Cyberattacks Fund WMD Programs

North Korea has been implicated in a series of cyberattacks estimated to have amassed around $3 billion, a significant sum believed to be funneled into its weapons of mass destruction (WMD) program. A UN Security Council panel report has pointed to the Reconnaissance General Bureau as the orchestrator of these attacks, which span a period from 2017 to 2023. U.N.

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Mastering Email Etiquette: Avoid These 10 Subscriber Turnoffs
Marketing Automation / Email Marketing
Mastering Email Etiquette: Avoid These 10 Subscriber Turnoffs

In the digital realm, email marketing remains a cornerstone of communication, serving as a liaison between brands and their audiences. With this vital tool comes the essential task of engaging and respecting the recipients, much like tending to a personal bond. Marketers must act like courtiers in a romantic pursuit, attuned to the needs and desires of their subscribers, avoiding

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Unlocking Growth: Video Marketing Tactics for Small Businesses
Content Marketing Technology
Unlocking Growth: Video Marketing Tactics for Small Businesses

Video marketing has emerged as a critical strategy for the growth of small businesses, offering a unique blend of entertainment and information that captures audience attention effectively. The power of video lies in its ability to convey messages quickly and create emotional connections with viewers, making it a potent tool for brand promotion and audience engagement. Beyond traditional advertising, video

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How Will SEO Evolve in the Education Sector in 2024?
Content Marketing Technology
How Will SEO Evolve in the Education Sector in 2024?

The education sector is transforming as digital marketing becomes essential for student engagement. By 2024, significant developments in Search Engine Optimization (SEO) for education are expected, echoing the wider tech and internet usage trends. These changes are part of an evolving digital landscape that educational institutions must navigate. Adapting to these evolving SEO strategies will be crucial for schools to

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Local SEO in 2024: Embracing AI and Innovations for Market Domination
Content Marketing Technology
Local SEO in 2024: Embracing AI and Innovations for Market Domination

In the dynamic digital world, keeping pace with change is crucial for businesses aiming to excel, particularly in local markets. As we move closer to 2024, the importance of local SEO is intensifying. The role of Artificial Intelligence (AI) is becoming more central in advancing SEO strategies, pushing the boundaries of how businesses optimize their online presence for local relevance.

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Massive Casino Data Leak: My WinStar App Exposes Customer Details
Cyber Security
Massive Casino Data Leak: My WinStar App Exposes Customer Details

The WinStar Casino Resort, reputed to be the world’s largest casino, has recently suffered a data breach stemming from an unprotected database tied to their My WinStar app. The app was developed by the up-and-coming software company Dexiga, based in Nevada. This lapse in data security resulted in customer information, such as full names, contact details, and device IP addresses,

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Boosting Email Deliverability: Harnessing Essential Authentication Protocols
Marketing Automation / Email Marketing
Boosting Email Deliverability: Harnessing Essential Authentication Protocols

The success of any email marketing strategy largely hinges on email deliverability—the ability to land emails directly in the recipient’s inbox. In the face of omnipresent spam filters and complex ISP (Internet Service Provider) algorithms, authentication protocols serve as a critical touchstone for credibility. Such protocols validate the source of an email, effectively reducing the likelihood of being flagged as

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Maximizing Email Marketing Success with Compelling CTAs
Marketing Automation / Email Marketing
Maximizing Email Marketing Success with Compelling CTAs

In the ever-evolving realm of digital marketing, email remains a dominant channel for engaging customers and driving conversion. At the heart of a powerful email marketing campaign are the calls-to-action (CTAs)—pivotal prompts that capture subscriber interest and guide them towards an intended action. A compelling CTA cuts through the noise of an overflowing inbox, prompting the recipient to take the

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FCC Bans AI Robocalls to Protect Voters Ahead of US Elections
Cyber Security
FCC Bans AI Robocalls to Protect Voters Ahead of US Elections

Regulation Overview: Curbing AI-Enabled Disinformation Expanding TCPA Enforcement and Consent Requirements In response to the evolving challenge of robocalls, the Federal Communications Commission (FCC) has updated the Telephone Consumer Protection Act (TCPA) to include strict requirements for automated calls. In an era where robocalls can be more than just annoyances—serving as vehicles for spreading misinformation—the FCC’s intervention is a vital

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Digital Watermarking Explained: Safeguarding Content in the Age of GenAI
Content Marketing Technology
Digital Watermarking Explained: Safeguarding Content in the Age of GenAI

The digital landscape is undergoing a radical transformation, particularly with the rise of Generative AI (GenAI) tools that have revolutionized content creation and distribution. While these advancements afford unparalleled convenience and creativity, they also bring forth a host of challenges related to content authenticity and ownership. The result is an increasing public demand for better governance and regulation of AI

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How Can Organizations Overcome the Challenges of Data Encryption?
Cyber Security
How Can Organizations Overcome the Challenges of Data Encryption?

In today’s digital era, data encryption serves as a critical fortress in the defense against cybersecurity threats. However, encryption is a complex process that requires meticulous management to ensure that sensitive data remains under lock and key. To triumph in the battle for data security, organizations must embrace a strategic approach to encryption, selecting apt methods, managing keys effectively, and

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