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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximize Global Reach with SendGrid Translation for Email Campaigns
Marketing Automation / Email Marketing
Maximize Global Reach with SendGrid Translation for Email Campaigns

In the realms of modern interconnectedness, email marketing stands out as a formidable tool for resonating with a global audience. Despite its potential, one significant hurdle remains – language barriers. To navigate this, SendGrid has introduced SendGrid Translation, a feature designed to render multilingual communication seamless. This article examines the utility of SendGrid Translation, emphasizing its significance, benefits, integration into

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December 20, 2024
How Can Email Marketing Boost Your ECommerce Winter Sales?
Marketing Automation / Email Marketing
How Can Email Marketing Boost Your ECommerce Winter Sales?

The winter sales period, typically marking the end of the year or the beginning of the new one, presents a golden opportunity for e-commerce businesses to capture customer attention and drive significant sales. This season is packed with post-holiday deals and pre-emptive shopping for the upcoming year, which sees a surge in consumer activity. Email marketing plays a critical role

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December 20, 2024
AI Strategies for SEO Success in 2025: Key Insights and Actions
Content Marketing Technology
AI Strategies for SEO Success in 2025: Key Insights and Actions

Artificial Intelligence (AI) continues to reshape the search engine optimization (SEO) landscape as we head into 2025. While AI contributes new tools and capabilities, the core principles of SEO—understanding your audience, optimizing your site, and leveraging the expertise of a skilled team—remain vital. This extensive analysis explores three primary ways to harness the power of AI to achieve SEO wins

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December 20, 2024
Achieving Hyper-Personalization Through Advanced AI Technology
B2B Marketing
Achieving Hyper-Personalization Through Advanced AI Technology

In today’s fiercely competitive market, businesses are constantly seeking innovative ways to stand out and forge deeper connections with their customers. One of the most effective strategies to achieve this differentiation is through hyper-personalization, an advanced marketing approach that leverages cutting-edge AI technology. By tailoring communications and interactions to individual customers in a highly contextualized manner, businesses can ensure that

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December 20, 2024
How Can Branded Content Help You Connect With Your Audience?
Content Marketing Technology
How Can Branded Content Help You Connect With Your Audience?

Whether you’re listening to the radio, watching TV, or scrolling on Instagram, you’re constantly bombarded with advertisements—ads you’ve likely become adept at ignoring. If you’re selling a product or service, it’s a safe bet that your potential customers have also developed this skill. To capture and sustain their attention, a new approach to marketing might be necessary. Conversely, branded content

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December 20, 2024
Is Your Content Marketing Ready for 2025’s AI and Automation Revolution?
Content Marketing Technology
Is Your Content Marketing Ready for 2025’s AI and Automation Revolution?

As 2024 comes to an end, the marketing landscape has fundamentally evolved, marking a significant shift comparable to the mobile revolution introduced by the iPhone. This latest transformation is driven by the rise of generative artificial intelligence (GenAI) and automation, which are not merely technological upgrades but a complete reimagining of business operation tools and strategies. Marketers face a core

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December 20, 2024
Which Content Collaboration Platform Suits Your Digital Marketing Team?
Content Marketing Technology
Which Content Collaboration Platform Suits Your Digital Marketing Team?

In the fast-paced world of digital marketing, effective collaboration is key to success. With numerous content collaboration platforms available, choosing the right one for your team can be daunting. The ability to seamlessly collaborate on content creation, streamline workflows, and maintain clear communication within a team significantly impacts the overall productivity and quality of the output. In this article, we

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December 20, 2024
Unlocking Content Success: Fixing Common Pitfalls for Better Results
Content Marketing Technology
Unlocking Content Success: Fixing Common Pitfalls for Better Results

Creating high-quality content is a significant investment for any business, but sometimes even the best content fails to deliver the expected results. Companies often find themselves puzzled when their content, which appears to be crafted meticulously, does not engage the audience effectively or drive desired marketing outcomes. This dilemma often stems from common pitfalls in content marketing strategies. By exploring

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December 19, 2024
How Are European Firms Battling the New Wave of Phishing Attacks?
Cyber Security
How Are European Firms Battling the New Wave of Phishing Attacks?

European companies in sectors such as automotive, chemical, and industrial compound manufacturing faced a major cybersecurity threat recently, as a sophisticated phishing campaign targeted their Microsoft Azure cloud infrastructures. Conducted by a cybercriminal aiming to infiltrate these systems, the campaign involved around 20,000 phishing emails sent to employees of various firms. These emails, which peaked in June 2024, imitated DocuSign

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December 19, 2024
Future Trends in Content Marketing: AI, Visuals, and Audience Engagement
Content Marketing Technology
Future Trends in Content Marketing: AI, Visuals, and Audience Engagement

The landscape of content marketing is continually evolving, driven by technological advancements and shifting consumer behaviors. As we approach 2025, this field is poised for significant transformations that will redefine how businesses engage with their audiences and deliver value. This article delves into the emerging trends in content marketing, highlighting how AI-driven innovation, changing search behaviors, and the rise of

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December 19, 2024
How Can Marketers Avoid Alienating Customers with Year-End Emails?
Marketing Automation / Email Marketing
How Can Marketers Avoid Alienating Customers with Year-End Emails?

As the year comes to a close, marketers face the significant challenge of maintaining customer engagement while avoiding the pitfalls of overwhelming their audience. Email marketing, although a highly effective tool, can easily become a double-edged sword if not handled with care. The line between effective engagement and annoyance is thin but critical. Marketers must balance frequency, personalization, and relevance

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December 19, 2024
Can Klaviyo Sustain Growth Amid Competitive Marketing Pressures?
Marketing Automation / Email Marketing
Can Klaviyo Sustain Growth Amid Competitive Marketing Pressures?

Klaviyo, Inc. has established itself as a significant player in the email and SMS marketing space, particularly for e-commerce businesses. With impressive revenue growth and industry-leading gross margins, the company has attracted considerable attention from investors and analysts. However, as Klaviyo navigates a competitive landscape, questions arise about its ability to sustain growth. Company Overview and Recent Performance Core Competency

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December 18, 2024