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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?
Cyber Security
Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?

A major cyber-espionage campaign linked to Chinese intelligence has infiltrated numerous U.S. and international telecom companies, including T-Mobile, raising alarms about the security of global communications. The attack is being described by U.S. officials as "historic" and "catastrophic," having primarily targeted high-value intelligence figures and lasting for over eight months. The sophisticated hackers exploited vulnerabilities in telecom infrastructure and employed

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November 18, 2024
How Can You Create an Effective Black Friday Email Campaign?
Marketing Automation / Email Marketing
How Can You Create an Effective Black Friday Email Campaign?

Creating an effective Black Friday email marketing campaign is crucial for businesses aiming to stand out in a highly competitive retail environment. With the retail industry becoming increasingly competitive, and with Adobe predicting that retailers will spend a staggering $10.8 billion on Black Friday—up 9.9% from 2023—the importance of a well-structured email marketing strategy cannot be overemphasized. Email marketing remains

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November 18, 2024
How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?
Cyber Security
How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?

A major security threat has come to light, targeting one of the prominent names in network security, Palo Alto Networks. This is not a hypothetical scenario but a real, immediate risk, with the company’s PAN-OS firewall management interface being targeted in the wild. The vulnerability in question has received an alarmingly high CVSS score of 9.3, underscoring its criticality. What

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November 18, 2024
How Can MailReach Transform Your Email Marketing Campaigns?
Marketing Automation / Email Marketing
How Can MailReach Transform Your Email Marketing Campaigns?

In the increasingly competitive realm of email marketing, getting emails to land in recipients’ primary inboxes often becomes a pervasive challenge for marketers. While there are various strategies to improve email deliverability, many fall short in bridging the gap between conceptual effectiveness and practical application. This is where MailReach steps in, introducing a robust suite of tools designed to streamline

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November 15, 2024
How Can Video Marketing Maximize Your ROI and Engagement?
Content Marketing Technology
How Can Video Marketing Maximize Your ROI and Engagement?

In today’s fast-paced digital world, capturing and retaining consumer attention is more challenging than ever. With shorter attention spans and a preference for visual content, video marketing has emerged as a powerful tool for brands to engage their audience and maximize ROI. This article explores the potential of video marketing and provides actionable insights on how to leverage it effectively.

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November 15, 2024
Mental Health Struggles and Accountability in Content Creation Industry
Content Marketing Technology
Mental Health Struggles and Accountability in Content Creation Industry

In the fast-paced world of digital media, content creators constantly face the pressure to produce engaging content, often at the expense of their mental health and professionalism. The recent case involving Asmongold, a prominent content creator who made inflammatory remarks about Palestinians, underscores the challenges creators face in maintaining a healthy balance between their online personas and real-life identities. The

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November 15, 2024
How Can Small Businesses Benefit from Marketing Videos?
Content Marketing Technology
How Can Small Businesses Benefit from Marketing Videos?

In today’s digital age, small businesses are constantly seeking innovative ways to stand out in a crowded marketplace. One of the most effective tools at their disposal is video marketing. Videos have the power to engage audiences, convey complex messages succinctly, and build a strong brand presence. This article explores the myriad benefits that marketing videos offer to small businesses

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November 15, 2024
Why Are Brands Flocking to Short-Form Videos for Marketing Success?
Content Marketing Technology
Why Are Brands Flocking to Short-Form Videos for Marketing Success?

In recent years, brands have increasingly embraced short-form videos (SFVs) as a cornerstone of their marketing strategies. This shift towards dynamic, bite-sized content is driven by several key factors that make SFVs highly effective in the contemporary digital marketing landscape. From the ability to tell compelling stories and forge emotional connections to their propensity for shareability and alignment with evolving

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November 15, 2024
Finding the Right Keywords to Boost Your Organic Website Traffic
Content Marketing Technology
Finding the Right Keywords to Boost Your Organic Website Traffic

In today’s crowded digital environment, determining the right keywords is crucial for enhancing your website’s visibility and increasing organic traffic. Keywords serve as the essential link between what users search for and the content you provide. Mastering keyword research is vital because it not only draws visitors but also attracts the right audience interested in your content. This article delves

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November 15, 2024
How Does Backspace Revolutionize SaaS SEO for Greater Visibility?
Content Marketing Technology
How Does Backspace Revolutionize SaaS SEO for Greater Visibility?

In the highly competitive world of Software as a Service (SaaS), visibility in search engine results can make or break a brand. Today, Backspace Marketing stands out as a leader in SaaS SEO solutions, revolutionizing content development strategies to help SaaS brands thrive in competitive search environments. Emphasizing the importance of creating content that aligns seamlessly with user intent and

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November 15, 2024
Is Your Android Device Safe from the New SpyAgent Malware Threat?
Cyber Security
Is Your Android Device Safe from the New SpyAgent Malware Threat?

In a world increasingly reliant on mobile devices for everything from banking to business communication, the latest discovery of the SpyAgent malware serves as a stark reminder of the vulnerabilities inherent in the Android ecosystem. The malware, which has the capability of capturing screenshots from users’ devices to steal sensitive information, particularly zeroes in on cryptocurrency recovery phrases. This evolution

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November 15, 2024
How Critical Are the Citrix Virtual Apps Vulnerabilities for Enterprises?
Cyber Security
How Critical Are the Citrix Virtual Apps Vulnerabilities for Enterprises?

In a recent discovery by watchTowr researchers, a critical vulnerability has been identified within the Citrix Virtual Apps and Desktops’ Session Recording component, causing significant concerns in the cybersecurity community. This vulnerability potentially allows remote code execution (RCE) attacks, referenced as CVE-2024-8068 and CVE-2024-8069. It arises from a misconfigured instance of Microsoft Message Queuing (MSMQ) and the insecure use of

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November 15, 2024