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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Interactive Emails Revolutionize Your Marketing Campaigns?
Marketing Automation / Email Marketing
How Can Interactive Emails Revolutionize Your Marketing Campaigns?

The world of email marketing is evolving rapidly, with interactive emails leading the charge in reshaping how brands communicate with their audience. By transforming traditional static emails into dynamic, engaging experiences, interactive emails not only capture attention but also foster deeper engagement and brand loyalty. This revolution in email marketing offers marketers an innovative way to stand out in crowded

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Is Iran Meddling in the 2024 US Election with Cyber Attacks?
Cyber Security
Is Iran Meddling in the 2024 US Election with Cyber Attacks?

Recent developments in the field of cybersecurity and electoral integrity have shed light on Iran’s efforts to interfere in the 2024 US presidential election. Microsoft has released a detailed report revealing a comprehensive strategy employed by Iranian actors to launch cyber-attacks and influence operations aimed at deepening existing societal divisions in the United States. These maneuvers signify an escalating threat

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Can the UN Cybercrime Treaty Balance Security and Human Rights?
Cyber Security
Can the UN Cybercrime Treaty Balance Security and Human Rights?

The United Nations recently adopted a global cybercrime convention, sparking intense debates over its potential impact on security and human rights. The new Comprehensive International Convention on Countering the Use of Information and Communications Technologies for Criminal Purposes, or the Cybercrime Treaty, aims to create a unified framework to tackle various cybercrimes. However, as with many international agreements, its path

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How Will B2B Email Marketing Evolve for Lead Generation in 2024?
Marketing Automation / Email Marketing
How Will B2B Email Marketing Evolve for Lead Generation in 2024?

Email marketing has long stood as a bastion of B2B lead generation, consistently offering high ROI and unparalleled reach. With 2024 on the horizon, the practice is poised to evolve further, incorporating advanced technologies and shifting strategies to better engage and convert prospects. Email marketing for B2B has transitioned from mass, impersonal outreach to highly targeted, data-driven engagements. As the

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Mastering Cross-Channel Marketing for B2B Success in the Digital Age
B2B Marketing
Mastering Cross-Channel Marketing for B2B Success in the Digital Age

Cross-channel marketing has emerged as a vital strategy for businesses looking to thrive in the highly competitive and ever-evolving B2B landscape. As digital technologies redefine how customers interact with brands, businesses must adopt sophisticated marketing approaches to stay relevant and engage their target audience seamlessly across multiple platforms. This article delves into the essential strategies, core advantages, best practices, and

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Daversa Partners Wins for Elite Content Strategy in Executive Search
Content Marketing Technology
Daversa Partners Wins for Elite Content Strategy in Executive Search

Daversa Partners recently celebrated a momentous achievement by securing wins in PR Daily’s Social Media & Digital Awards for Content Marketing and the Content Marketing Awards in the Article or Series category. This commendation serves as a testament to Daversa Partners’ exceptional prowess in engaging audiences and leading social media and digital communications. PR Daily’s awards are a prestigious accolade,

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How Is Redi-Data Transforming Healthcare Marketing with Quality Data?
Marketing Automation / Email Marketing
How Is Redi-Data Transforming Healthcare Marketing with Quality Data?

Redi-Data, Inc., a notable provider of data services and digital marketing solutions, has announced the successful completion of its 2024 Alliance for Audited Media (AAM) audit for its physician email database and email deliverability rate. The audit is a significant achievement for the company, confirming that its email database meets AAM’s stringent standards for data quality and accuracy in delivery.

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How Did StormBamboo Conduct DNS Poisoning Against ISP Customers?
Cyber Security
How Did StormBamboo Conduct DNS Poisoning Against ISP Customers?

The recent cyberattack conducted by the Advanced Persistent Threat (APT) group StormBamboo has sent shockwaves through the cybersecurity community. By leveraging DNS poisoning tactics, this sophisticated group targeted customers of an unnamed Internet Service Provider (ISP), highlighting the evolving avenues malicious actors are exploiting to compromise sensitive data. This article delves into the intricate details of the attack, its methodologies,

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Are Unknown Cyber-Risks the Greatest Challenge for Companies Today?
Cyber Security
Are Unknown Cyber-Risks the Greatest Challenge for Companies Today?

In today’s digital age, cyber-risks have become a paramount concern for businesses worldwide. With the increasing frequency and sophistication of cyber threats, organizations are constantly battling to safeguard their assets and data. Among these threats, unknown cyber-risks have emerged as a formidable challenge, driving companies to rethink their cybersecurity strategies. According to a recent report by Critical Start, a staggering

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How Can B2B Content Syndication Transform Your Marketing Strategy?
Content Marketing Technology
How Can B2B Content Syndication Transform Your Marketing Strategy?

Business-to-Business (B2B) marketing is continuously evolving, and content syndication has emerged as a powerful strategy. By redistributing content across various third-party platforms, companies can achieve greater visibility, generate qualified leads, and position themselves as thought leaders in their industry. This practice of leveraging multiple external platforms to disseminate digital content offers a variety of benefits that can significantly enhance a

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How Will DMARC Compliance Impact Your E-Commerce Email Strategy?
Marketing Automation / Email Marketing
How Will DMARC Compliance Impact Your E-Commerce Email Strategy?

The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft is also expected to follow this path shortly. For e-commerce retailers, where email is a fundamental communication tool, adapting to these new requirements is both an urgent matter and a strategic move.

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How Can Social Media Boost Your Affiliate Marketing Success?
Content Marketing Technology
How Can Social Media Boost Your Affiliate Marketing Success?

Affiliate marketing has emerged as one of the most effective ways to earn passive income online, providing marketers with the opportunity to promote products or services through unique affiliate links and earn commissions on the sales generated. Social media platforms have revolutionized how affiliate marketing is conducted, offering an extensive array of tools to effectively reach and engage target audiences.

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