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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Is Generative AI Revolutionizing Marketing Automation?
Marketing Automation / Email Marketing
How Is Generative AI Revolutionizing Marketing Automation?

Generative AI is increasingly pivotal in modernizing marketing automation. It provides sophisticated capabilities that enhance strategy refinement, increase efficiency, and enable hyper-personalization in customer interactions. This technology is not only fostering but also accelerating digital transformation. To remain competitive, companies are recognizing the necessity of embracing AI technologies. The rise of Generative AI marks a transformative era where businesses must

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February 6, 2024
How Will Yahoo and Google’s New Email Rules Impact Users?
Marketing Automation / Email Marketing
How Will Yahoo and Google’s New Email Rules Impact Users?

In a bid to enhance the integrity of email communications, Yahoo and Google have introduced new measures targeted at bulk email senders. These regulations, which will affect those sending over 5,000 messages daily to Gmail users, are geared toward ensuring that emails are not only authentically sent but also user-friendly. Receiver protection against spam is at the forefront of these

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February 6, 2024
Pennsylvania Courts Cyber Incident: Response and Investigation Underway
Cyber Security
Pennsylvania Courts Cyber Incident: Response and Investigation Underway

The Pennsylvania Judicial System faced a significant cyber attack which incapacitated aspects of its website. This DDoS attack disrupted extremely vital services like PACFile and docket access, testing the resilience of the court’s digital infrastructure. Notably, while some functionality was maintained, users were often met with errors when attempting to use the court’s resources. Chief Justice Debra Todd was prompt

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February 6, 2024
Boosting Email Marketing Success: Custom Domains Outperform Free Services
Marketing Automation / Email Marketing
Boosting Email Marketing Success: Custom Domains Outperform Free Services

In the ever-evolving landscape of digital marketing, email holds a pivotal role in how businesses connect with their audience. Insight from GetResponse underscores the significant advantage that custom domain emails have over those sent from free services like Gmail. These custom domain messages yield a global open rate of 41.76%, outshining the 32.32% for free service emails. This leap isn’t

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February 6, 2024
Cyber Espionage in South Asia: Romance Scams as a Vector for Android Malware
Cyber Security
Cyber Espionage in South Asia: Romance Scams as a Vector for Android Malware

In the rapidly changing realm of cybersecurity, a notable threat actor known as Patchwork has become increasingly prominent. This group adeptly leverages the routine online behavior of users and has recently turned its focus to mobile devices, especially those running on the Android operating system. Patchwork’s pivot to mobile platforms underscores the flexibility of cyber adversaries and their skill in

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February 6, 2024
Revitalizing Your Digital Strategy: How Content Marketing Drives Brand Success
Content Marketing Technology
Revitalizing Your Digital Strategy: How Content Marketing Drives Brand Success

In the digital era, where online platforms evolve rapidly, content marketing is crucial for a comprehensive digital strategy. This marketing approach has stood the test of time because of its unparalleled ability to forge genuine connections with audiences. When content resonates with people, it amplifies brand visibility and credibility, laying the groundwork for business success. Embedding value in content is

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February 5, 2024
Mastering Email Impact: Strategies for List Verification and Hygiene
Marketing Automation / Email Marketing
Mastering Email Impact: Strategies for List Verification and Hygiene

Efficient digital marketing relies heavily on robust connectivity and personalized communication, and email stands out as a uniquely direct channel. The cornerstone of any potent email marketing strategy is a well-crafted email list. This critical asset determines whether a campaign flourishes, driving not just readership but also conversions and lasting customer relationships. The email list is not just an inventory

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February 5, 2024
How Can SEO Drive Business Growth and Online Success?
Content Marketing Technology
How Can SEO Drive Business Growth and Online Success?

Search Engine Optimization (SEO) is crucial for businesses aiming to reach and engage potential customers online. By tailoring their website and its content to align with search engine algorithms, businesses can elevate their position in search engine results, increasing their online exposure. When a company’s website ranks higher, it becomes more accessible and stands a greater chance of drawing in

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February 5, 2024
Maximizing Marketing Impact: Repurposing Evergreen Content for Efficiency
Content Marketing Technology
Maximizing Marketing Impact: Repurposing Evergreen Content for Efficiency

In today’s cost-conscious marketing landscape, brands must master the art of stretching their budgets while maintaining their impact. A key tactic, as advocated by Wistia’s CEO Chris Savage, is the strategic reuse of evergreen content. This approach not only embodies efficiency but also promotes resourcefulness and sparks creativity. Reimagining and recycling evergreen assets allows marketers to stay prominent without relentless

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February 5, 2024
How Can the Right Email Marketing Service Enhance Your Strategy?
Marketing Automation / Email Marketing
How Can the Right Email Marketing Service Enhance Your Strategy?

Email marketing remains an integral component of digital marketing, celebrated for its effectiveness in fostering customer relationships and enhancing sales. In an ever-evolving marketplace with advancing technological tools, selecting the right email marketing service is crucial for businesses aiming to maximize their campaign success. The right service can significantly influence the effectiveness of marketing strategies, offering tools for better audience

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February 5, 2024
Maximizing Email Marketing: Trends, Accessibility, and Testing for Successful Consumer Engagement
Marketing Automation / Email Marketing
Maximizing Email Marketing: Trends, Accessibility, and Testing for Successful Consumer Engagement

Design, done right, is something you don’t notice. It seamlessly blends into the background, allowing users to effortlessly navigate and interact with a website or app. In the world of email marketing, well-designed emails have a similar effect. They grab the recipient’s attention, deliver the intended message, and leave a lasting impression. In this article, we will explore the role

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February 5, 2024
Content Analytics: Unleashing Digital Performance through Data-Driven Strategies
Content Marketing Technology
Content Analytics: Unleashing Digital Performance through Data-Driven Strategies

Content analytics, also known as content intelligence, plays a crucial role in the digital world. It is the process of measuring and analyzing how users interact and engage with digital content. By tracking key metrics and analyzing data, content analytics provides a deeper understanding of user behaviors and preferences, enabling organizations to optimize their content strategies and improve user engagement.

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February 5, 2024