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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Advanced SEO Techniques Enhance Your Video Content Visibility?
Content Marketing Technology
How Can Advanced SEO Techniques Enhance Your Video Content Visibility?

In today’s digital age, video content is a key player in engagement strategies due to the visually-driven nature of the Internet. Enhancing your video content with specialized SEO practices can significantly uplift your brand’s visibility on search engines. From crafting keyword-rich titles and metadata to hosting on favored platforms and providing transcripts, advanced SEO can transform your videos into powerful

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Humanizing Your Email Strategy in the AI-Driven Era
Marketing Automation / Email Marketing
Humanizing Your Email Strategy in the AI-Driven Era

Consent isn’t just a best practice; it’s the foundation of trust between your brand and your subscribers. This trust is established through clear consent protocols like single or double opt-in methods. These methods not only comply with global regulations but also reassure your subscribers that you value their privacy and their choice to engage with your brand. A welcome email

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Mastering the Art of Ethical Clickbait for Engaged Readers
Content Marketing Technology
Mastering the Art of Ethical Clickbait for Engaged Readers

In the digital world, clickbait headlines are the equivalent of bright neon signs designed to catch the eye of internet users. These headlines are more than just attention-seekers; they are strategic tools used by content creators to increase readership. However, the use of clickbait can be a double-edged sword, as it walks the line between attracting readers and misleading them

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Monetizing Creative Talent: Strategies in the Digital Creator Economy
Content Marketing Technology
Monetizing Creative Talent: Strategies in the Digital Creator Economy

The digital creator economy has engendered a new wave of entrepreneurship, empowering content creators everywhere to tap into various income streams. With the proliferation of social media, creators can now reach wide audiences, but not everyone has harnessed the potential to monetize their digital footprint effectively. This exploration into different monetization strategies aims to offer insights into how digital creators

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How Can Your Email Marketing Strategy Maximize Engagement?
Marketing Automation / Email Marketing
How Can Your Email Marketing Strategy Maximize Engagement?

In today’s world, email marketing emerges as a key player for establishing connections, going beyond mere digital noise to reaching consumers directly. Crafting a compelling email strategy has become essential for meaningful engagement and fostering strong relationships. As consumers navigate a sea of online content, a distinct and relatable email can set a brand apart. The goal is not just

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Cybersecurity Under Siege: The Rise of Identity-Driven Attacks
Cyber Security
Cybersecurity Under Siege: The Rise of Identity-Driven Attacks

In the rapidly evolving cyber landscape, a pernicious trend is capturing the spotlight: attacks via compromised identities are on a meteoric rise. IBM’s X-Force Threat Intelligence Index for 2024 paints a harrowing picture, indicating a 71% surge in such nefarious activities. This unprecedented spike candidly declares an era where cybersecurity defenses are grappling with sophisticated criminal stratagems. As businesses increasingly

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Fortifying FinServ Security: Combatting Cyber Threats in 2024
Cyber Security
Fortifying FinServ Security: Combatting Cyber Threats in 2024

In the ever-changing digital world, financial sector entities must treat cybersecurity as a crucial aspect of their operations to stay ahead of the curve. As we progress toward 2024, effectively thwarting cyber risks will demand a synergized strategic approach, forward-thinking in risk management, and a dedication to enforcing rigorous security measures. A deep dive into enhancing cyber defenses is imperative

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Critical RCE Flaw in Bricks Builder Theme Puts 25K Sites at Risk
Cyber Security
Critical RCE Flaw in Bricks Builder Theme Puts 25K Sites at Risk

A severe security flaw has been identified in Bricks Builder, a widely-used WordPress theme powering over 25,000 sites. Known as CVE-2024-25600, this serious vulnerability permits attackers to execute arbitrary PHP code on the affected web server without authorization, posing a critical threat to online security for a vast number of websites. With a high severity score of 9.8/10 on the

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Mastering Google’s HCU: MCR SEO’s Guide for Service Sites
Content Marketing Technology
Mastering Google’s HCU: MCR SEO’s Guide for Service Sites

As the digital marketing arena constantly shifts, Google’s Helpful Content Update marks a significant turn for those seeking to refine their web strategies. Manchester’s own MCR SEO Limited, experts in SEO, have meticulously compiled a comprehensive report to navigate this pivotal update. The document serves as a roadmap, unraveling the core principles of the HCU. It offers pragmatic approaches to

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How is Generative AI Revolutionizing Personalized Content Marketing?
Content Marketing Technology
How is Generative AI Revolutionizing Personalized Content Marketing?

Generative AI is revolutionizing content marketing by offering hyper-personalization, thus transforming how companies engage with customers. It goes beyond simple automation, intelligently predicting and fulfilling individual customer needs with tailored content. This technology is leading brands away from generic marketing to customized communication, hitting the mark with each consumer. With generative AI, marketers can effortlessly scale personalized content, delivering high-quality

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Evolving Anatsa Trojan Targets Android Banking Apps Globally
Cyber Security
Evolving Anatsa Trojan Targets Android Banking Apps Globally

The Anatsa Android banking trojan stands as a significant threat in cybersecurity, marking its presence for over four years. With an unsettling ability to breach what many tout as robust security defenses, Anatsa poses a serious risk in our increasingly digital world—a world in which online engagements and mobile banking have become commonplace essentials of daily life. Whereas technology continuously

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How Can Brands Foster Authenticity in AI-Driven Content?
Content Marketing Technology
How Can Brands Foster Authenticity in AI-Driven Content?

In a world increasingly filled with AI-generated material, brands face the critical task of upholding authenticity. As consumers struggle to identify trustworthy content amongst a sea of automated creations, the demand for a human connection has become paramount. For brands to stand out and build trust, embracing tactics that weave the human element into their narratives is essential. Leveraging Internal

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