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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does AI Impact Your SEO Approach Today?
Content Marketing Technology
How Does AI Impact Your SEO Approach Today?

The integration of AI into search engines like Google and Bing isn’t just a minor update; it’s fundamentally transforming the SEO landscape. As we adapt to this technological leap, tweaking and fine-tuning SEO strategies is no longer optional—it’s essential for staying relevant and competitive. AI engines understand language in a human-like manner, which means old-school keyword stuffing won’t cut it.

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Are WooCommerce WZone Plugin Vulnerabilities a Risk to Your Site?
Cyber Security
Are WooCommerce WZone Plugin Vulnerabilities a Risk to Your Site?

If you’re running an e-commerce site through WordPress and leveraging the WooCommerce Amazon Affiliates (WZone) plugin for revenue, an unnerving question looms: Is your site secure? With over 35,000 sales, WZone has enjoyed popularity among website owners and bloggers monetizing their sites through Amazon’s affiliate program. However, the recent revelation of serious security vulnerabilities by the team at Patchstack has

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How Are Secure Browser Extensions Revolutionizing Web Security?
Cyber Security
How Are Secure Browser Extensions Revolutionizing Web Security?

The digital landscape is ever-evolving, and with it, the threats to web security are becoming more advanced and harder to detect. Traditional browser isolation methods are becoming outdated and insufficient for tackling the modern web’s challenges. Enter Secure Browser Extensions, a technology poised to reinvent the approach to browser security. As we delve deeper into the realm of modern cybersecurity,

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How Can Cold Email Marketing Tools Boost Your Outreach Success?
Marketing Automation / Email Marketing
How Can Cold Email Marketing Tools Boost Your Outreach Success?

In the digital age, cold email has become an indispensable tool for businesses aiming to expand their reach and build professional relationships. But haphazardly sending out emails is ineffective and can be seen as spam. This is where cold email marketing tools come into play. These platforms equip you with the necessary ammunition to create, manage, and enhance your cold

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Balancing AI Content Creation with Brand Integrity
Content Marketing Technology
Balancing AI Content Creation with Brand Integrity

In an age where the buzz of artificial intelligence (AI) is unavoidable, businesses are finding themselves at a crossroads between embracing the efficiency of AI and large language models (LLMs) for content creation and upholding the essence of their brand. These technological tools come with the promise of streamlining processes and catapulting online presence, but they also prompt the question:

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How Does Content Marketing Fuel Lead Generation in Year One?
Content Marketing Technology
How Does Content Marketing Fuel Lead Generation in Year One?

Starting a new business is akin to setting sail on uncharted waters; the direction and success of your venture greatly depend on the tools and strategies at your disposal. Among those strategies, content marketing stands out as a beacon, guiding potential customers to your brand. However, it’s not just a matter of creating content and waiting for leads to pour

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Embracing AI for Enhanced Marketing Operations and Campaign Success
Marketing Automation / Email Marketing
Embracing AI for Enhanced Marketing Operations and Campaign Success

In the rapidly evolving realm of marketing, artificial intelligence (AI) is no longer just a buzzword—it’s a transformative tool reshaping the way brands connect with their audiences. AI empowers marketers to deliver highly personalized customer interactions, streamline internal operations, and make data-driven decisions for a competitive edge. As brands strive to stand out amidst a sea of competitors, AI integration

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How is AudiencePoint Redefining Email Marketing with AI?
Marketing Automation / Email Marketing
How is AudiencePoint Redefining Email Marketing with AI?

Email marketing remains a cornerstone of companies’ strategies to foster customer engagement and nurture sales leads. However, as the digital landscape broadens and diversifies, traditional methods are being outpaced by technology-driven enhancements. Innovators like AudiencePoint are at the forefront, leveraging the power of Artificial Intelligence (AI) and Machine Learning (ML) to transform the effectiveness and efficiency of digital marketing. This

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How Can Ecommerce Email Marketing Boost Your Sales?
Marketing Automation / Email Marketing
How Can Ecommerce Email Marketing Boost Your Sales?

In the age where digital storefronts are becoming as common as their physical counterparts, ecommerce grows with unstoppable momentum. Online retailers often seek potent tools to captivate customers and amplify sales. Amidst this digital revolution stands email marketing, an armament as old as the internet itself, yet unsurpassed in forging customer relationships and driving revenue. Consider this – with projections

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Employer-Provided Childcare Boosts In-Office Work and Wellbeing
Employment Law
Employer-Provided Childcare Boosts In-Office Work and Wellbeing

The world of work is undergoing a remarkable transformation. Today’s employees are not just looking for a paycheck, they are actively seeking workplaces that support their holistic needs, both professionally and personally. Jo Faragher’s recent exploration into employer-sponsored childcare showcases a growing recognition among companies that family-friendly policies are integral to crafting a balanced, satisfied, and productive workforce. The data

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Critical Telerik Report Server Flaw Permits Admin Role Creation
Cyber Security
Critical Telerik Report Server Flaw Permits Admin Role Creation

In the unending war against cyber threats, a new critical vulnerability has emerged, putting organizations at risk worldwide. Identified in Progress Software’s Telerik Report Server, this critical flaw, tagged as CVE-2024-4358 with a CVSS score of 9.8, sets off alarms as it paves the way for remote attackers to bypass authentication and create an admin user—bestowing upon themselves the highest

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Maximizing Digital Success: The Rise of SEO Reselling Services
Content Marketing Technology
Maximizing Digital Success: The Rise of SEO Reselling Services

In the swiftly changing landscape of digital marketing, SEO reselling has surfaced as a strategic game-changer for agencies eager to broaden their repertoire. This innovative approach enables marketing entities to offer expansive SEO services without bearing the hefty costs and time commitments of cultivating such expertise from scratch. As online visibility becomes increasingly competitive, agencies not only vie to enhance

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