b2b-daily
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Strengthening Security Strategies for Third-Party API Integrations
Cyber Security
Strengthening Security Strategies for Third-Party API Integrations

In today’s technology-driven environments, organizations increasingly rely on third-party application programming interfaces (APIs) to streamline operations and enhance productivity. However, this reliance on external APIs introduces significant security vulnerabilities that must be addressed through robust security strategies. The task of safeguarding systems integrating third-party APIs falls on security and risk management leaders, who must adopt comprehensive and tailored approaches to

Read More
January 27, 2025
Adomni Introduces Smart Video Everywhere for Unified Video Marketing
Content Marketing Technology
Adomni Introduces Smart Video Everywhere for Unified Video Marketing

In a world where consumer attention is spread across an array of platforms, from in-home streaming services like Netflix and Amazon Prime Video to digital screens in subway stations, advertisers face increasingly complex challenges in reaching their target audiences. Adomni, known for its programmatic Digital-Out-Of-Home (DOOH) platform, has unveiled its latest innovation, Smart Video Everywhere, to navigate this fragmented landscape

Read More
January 24, 2025
How Can Personalized Marketing Automation Boost Ecommerce Success?
Marketing Automation / Email Marketing
How Can Personalized Marketing Automation Boost Ecommerce Success?

Personalized marketing automation is revolutionizing the ecommerce landscape by leveraging data and technology to deliver tailored experiences to consumers. Historically, only upscale brands could afford bespoke services, but advancements now enable businesses of all sizes to offer personalized experiences.  Benefits of Personalized Marketing Automation Cost-Efficiency and High ROI Automated marketing campaigns are cost-effective, charging minimal costs per interaction while driving

Read More
January 24, 2025
Transforming Marketing with ChatGPT: Boosting Efficiency and Engagement
Content Marketing Technology
Transforming Marketing with ChatGPT: Boosting Efficiency and Engagement

Imagine a world where marketing teams can produce content with unprecedented speed, where crafting personalized messages becomes effortless, and the costs associated with hiring extra writers drastically reduce. This scenario is becoming a reality with the rise of ChatGPT, an advanced AI language model developed by OpenAI. Its ability to generate human-like text has transformed how content is created across

Read More
January 24, 2025
Adapting to the Future: Key Influencer Marketing Trends for 2025
Content Marketing Technology
Adapting to the Future: Key Influencer Marketing Trends for 2025

As we gaze into the future of influencer marketing, it becomes clear that brands need to adapt their strategies to remain effective in an ever-evolving landscape. A report by Blue Hour Studios, an influencer marketing agency under Horizon Media, sheds light on these upcoming changes, emphasizing the need for a more sophisticated approach. Shift from Traditional Metrics One of the

Read More
January 24, 2025
HubSpot’s SEO Plunge: Analyzing the Causes and SEO Strategy Shift
Content Marketing Technology
HubSpot’s SEO Plunge: Analyzing the Causes and SEO Strategy Shift

In the fast-paced world of digital marketing, it is not uncommon for popular platforms to experience unexpected declines in their organic traffic due to ever-evolving search engine algorithms and shifts in content strategy. HubSpot, renowned for its robust content marketing prowess, recently encountered a significant drop in organic traffic, plunging from 13.5 million in November to 8.6 million in December,

Read More
January 24, 2025
Balancing Personalization and Privacy in Canada’s Digital Landscape
B2B Marketing
Balancing Personalization and Privacy in Canada’s Digital Landscape

In today’s digital age, businesses face the dual challenge of providing personalized online experiences while respecting consumer privacy. This article explores the intricate dynamics between these two priorities, particularly from a Canadian perspective. The Demand for Personalization Consumer Expectations Eighty percent of consumers expect personalization when interacting with brands online. This high demand for tailored experiences presents a significant opportunity

Read More
January 24, 2025
Enterprise Content Marketing in 2024: Strategies, Challenges, Trends
Content Marketing Technology
Enterprise Content Marketing in 2024: Strategies, Challenges, Trends

The state of content marketing within large enterprises in 2024 reveals a landscape marked by mixed sentiments and a pervasive sense of mediocrity. This article explores the experiences, challenges, and successes of enterprise marketers, synthesizing findings from the B2B Content Marketing Benchmarks, Budgets, and Trends study conducted by the Content Marketing Institute (CMI) in collaboration with MarketingProfs and sponsored by

Read More
January 23, 2025
Future Trends: Data-Driven Storytelling to Transform Content Marketing 2025
Content Marketing Technology
Future Trends: Data-Driven Storytelling to Transform Content Marketing 2025

As we march towards 2025, the landscape of content marketing is rapidly evolving, with data-driven storytelling emerging as a pivotal trend that promises to revolutionize how companies engage with their audiences. There is the transformative power of combining data, narrative, and visualization to create compelling stories that resonate with consumers and drive measurable results. By integrating these elements, businesses can

Read More
January 23, 2025
How Can Professional SEO Services Boost Your Website’s Ranking?
Content Marketing Technology
How Can Professional SEO Services Boost Your Website’s Ranking?

In today’s digital age, having a website is just the beginning. To truly stand out and attract visitors, your website needs to be easily discoverable. This is where Search Engine Optimization (SEO) comes into play. Professional SEO services can significantly enhance your website’s ranking on search engines, driving more traffic and increasing your online visibility. Let’s explore how these services

Read More
January 23, 2025
How Is AI Revolutionizing Content personalization for Businesses?
Content Marketing Technology
How Is AI Revolutionizing Content personalization for Businesses?

Artificial Intelligence (AI) is a hot topic among marketers and business managers in 2024. The rise of powerful generative AI tools and applications has made content creation, personalization, and editing easier and more automated than ever. Content personalization plays a crucial role in engaging and retaining customers for websites and brands. How is it that AI is revolutionizing content personalization

Read More
January 23, 2025
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025
Content Marketing Technology
Top 5 Social Media Collaboration Tools to Elevate Your Strategy in 2025

In the fast-paced world of social media marketing, staying ahead of the curve requires the right tools to streamline workflows, enhance collaboration, and ensure a consistent brand presence. As we look towards 2025, several standout tools have emerged to help teams navigate the complexities of social media management. This article delves into the top five social media collaboration tools that

Read More
January 23, 2025