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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Did a Cyber-Attack Disrupt Transport for London’s Operations?
Cyber Security
How Did a Cyber-Attack Disrupt Transport for London’s Operations?

Transport for London (TfL), the organization overseeing the capital city’s comprehensive transportation network, recently became the target of a sophisticated cyber-attack. This malevolent digital intrusion reverberated through various facets of TfL’s operations, leading to unparalleled service disruptions and presenting a stern challenge to the organization’s resilience and cybersecurity measures. The attack’s repercussions were felt across multiple services, from information dissemination

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AI Music Fraud Exposed: $10M Scam on Spotify and Apple Music Uncovered
Cyber Security
AI Music Fraud Exposed: $10M Scam on Spotify and Apple Music Uncovered

The confluence of artificial intelligence (AI) and automated systems has opened new frontiers in various industries, including music. Yet, the case of Michael Smith, a man who exploited these technologies for fraudulent gain, has shocked the music world. Smith’s sophisticated scheme, which leveraged AI-generated music and bots to rake in $10 million in royalties, serves as a cautionary tale for

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How Does RAMBO Steal Data from Supposedly Secure Air-Gapped Networks?
Cyber Security
How Does RAMBO Steal Data from Supposedly Secure Air-Gapped Networks?

Air-gapped networks are often considered the pinnacle of security, isolated from internet connections and external threats. However, a novel side-channel attack known as RAMBO has shattered this belief, demonstrating that even these fortified systems are not immune. Developed by Dr. Mordechai Guri from Ben Gurion University of the Negev, RAMBO leverages radio signals emitted from a device’s RAM to exfiltrate

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Crafting Personalized Email Content
Marketing Automation / Email Marketing
Crafting Personalized Email Content

In today’s digital age, crafting personalized email content is essential for reaching your audience effectively. This guide will help you achieve the goal of creating email content that feels tailor-made for each recipient, increasing engagement and conversion rates. Purpose and Importance The purpose of this guide is to provide you with a step-by-step approach to creating personalized email content. Personalized

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Are Social Media Trends the Key to Lasting Brand Success?
Content Marketing Technology
Are Social Media Trends the Key to Lasting Brand Success?

In today’s fast-paced digital landscape, social media trends have emerged as powerful tools that can catapult a brand into the spotlight almost overnight. The ability to capitalize on these fleeting trends is highly sought after, as they can create significant buzz, drive engagement, and expand a brand’s reach. However, while leveraging trends may offer immediate visibility and a spike in

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Preventing Common Vulnerabilities: Developers’ Role in Cybersecurity
Cyber Security
Preventing Common Vulnerabilities: Developers’ Role in Cybersecurity

In today’s digital era, cybersecurity is paramount for every organization. Cyber threats are evolving at an unprecedented pace, making it vital for developers to play a proactive role in safeguarding their organizations. By adopting diligent practices and remaining vigilant, developers can significantly mitigate common vulnerabilities and contribute to a fortified cybersecurity posture. Developers are often the first line of defense

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Spyware Vendors Use Complex Networks to Evade Sanctions and Detection
Cyber Security
Spyware Vendors Use Complex Networks to Evade Sanctions and Detection

Spyware, a sophisticated and invasive tool, has gained notoriety for its misuse in violating privacy and human rights across the globe. Despite increasing global scrutiny and regulatory efforts to curb their activities, spyware vendors continue to operate under the radar. This article explores the intricate, often shadowy networks these entities employ to evade sanctions and detection, shedding light on their

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How Are Cybercriminals Exploiting MacroPack to Deliver Malware?
Cyber Security
How Are Cybercriminals Exploiting MacroPack to Deliver Malware?

The misuse of MacroPack, a tool originally designed for Red Team operations to create obfuscated Visual Basic for Applications (VBA) malware, has become a significant concern in the cybersecurity landscape. MacroPack’s ability to produce undetectable payloads with content signature evasion techniques has turned it into a prized tool among cybercriminals. While intended for simulated attacks to identify vulnerabilities, its advanced

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Are Cybersecurity Budgets Shrinking as Economic Pressures Mount?
Cyber Security
Are Cybersecurity Budgets Shrinking as Economic Pressures Mount?

As economic uncertainties loom large, organizations are closely monitoring their finances, leading to a noticeable shift in cybersecurity budget trends. The days of hypergrowth in cybersecurity spending have seemingly ended, ushering in an era where cautious expenditures and strategic planning dominate the fiscal landscape. While average security budgets saw a modest 8% rise in the first half of 2024, this

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Selecting the Right SEO Agency: A Comprehensive Guide for 2024
Content Marketing Technology
Selecting the Right SEO Agency: A Comprehensive Guide for 2024

Choosing the right SEO agency can be a game-changer for your business, propelling it to the top of search engine results pages (SERPs) and significantly increasing your online visibility and success. However, the process of selecting an SEO agency can be incredibly complex and filled with considerations that require careful evaluation. From understanding the scope of services offered to assessing

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Combining SEO and CRO: Essential Strategy for Business Growth
Content Marketing Technology
Combining SEO and CRO: Essential Strategy for Business Growth

In the constantly evolving landscape of digital marketing, businesses often find themselves investing heavily in strategies designed to draw internet traffic to their websites. These efforts predominantly revolve around Search Engine Optimization (SEO). However, bringing visitors to a site is only half the battle. For sustained growth, it’s crucial for businesses to not only attract but also convert that traffic

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Maximize B2B Leads with These Essential SEO Tips for Your Website
Content Marketing Technology
Maximize B2B Leads with These Essential SEO Tips for Your Website

Struggling to attract potential clients despite having a great product or service is often a sign that your website isn’t optimized for search engines. Search engine optimization (SEO) is crucial for B2B businesses because a significant portion of web traffic—33% across seven key industries—comes from organic search. Additionally, B2B companies in a 2019 study generated twice as much revenue from

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