Tailor Jackson, Author at B2Bdaily.com

Content Marketing Technology

Industry Insiders Profit From SEO and GEO Confusion

The foundational contract between content creators and search engines, once predicated on the simple exchange of information for clicks, is being fundamentally rewritten by the pervasive integration of generative artificial intelligence. A profound transition is underway, moving the digital ecosystem from a long-established “click-driven” model to a nascent yet rapidly solidifying “answer-driven” paradigm. This evolution introduces a critical divergence between

December 22, 2025

Cyber Security

US Warns of VNC Attacks on Critical Infrastructure

With his extensive background in artificial intelligence and blockchain, Dominic Jainy has become a leading voice on the convergence of emerging technology and legacy industrial systems. We sat down with him to discuss the recent joint cybersecurity advisory that casts a spotlight on a disturbing trend: pro-Russia hacktivists targeting the operational technology at the heart of our critical infrastructure. Our

December 22, 2025

Cyber Security

Is Your Cisco CCX Open to Remote Takeover?

A foundational piece of enterprise customer service infrastructure, trusted by countless organizations for daily operations, could be the very gateway an attacker uses to achieve complete and undetectable system control. Recent security research has uncovered severe vulnerabilities in Cisco’s Unified Contact Center Express (Unified CCX), transforming this essential business tool into a significant liability for unpatched systems. This analysis delves

December 22, 2025

Content Marketing Technology

The Future of Content Is a Battle for Trust, Not Attention

In a digital landscape overflowing with algorithmically generated answers, the paradox of our time is the proliferation of information coinciding with the erosion of certainty. The foundational challenge for creators, publishers, and consumers is rapidly evolving from the frantic scramble to capture fleeting attention to the more profound and sustainable pursuit of earning and maintaining trust. As artificial intelligence becomes

December 19, 2025

Content Marketing Technology

Use Analytics to Prove Your Content’s ROI

In a world saturated with content, the pressure on marketers to prove their value has never been higher. It’s no longer enough to create beautiful things; you have to demonstrate their impact on the bottom line. This is where Aisha Amaira thrives. As a MarTech expert who has built a career at the intersection of customer data platforms and marketing

December 19, 2025

Marketing Automation / Email Marketing

What Makes B2B Email Marketing Thrive In 2025?

Amid the constant cacophony of social media alerts and algorithm-driven feeds, the professional email inbox endures as a surprisingly intimate and influential battleground for B2B engagement. For years, proclamations of its demise have echoed through marketing circles, yet high-performing organizations continue to generate significant revenue and build lasting customer relationships through this very channel. This paradox raises a critical question

December 19, 2025

Marketing Automation / Email Marketing

Trend Analysis: Holiday Email Marketing

With the digital cash registers ringing to the tune of an astounding $296.7 billion in online retail sales during the recent holiday season, the scale of opportunity for businesses is no longer just significant, it is monumental. In this fiercely competitive landscape, email marketing emerges not merely as a tool but as a critical, high-return channel for forging connections with

December 19, 2025

Marketing Automation / Email Marketing

What Will Define Email Marketing in 2026?

Despite the constant emergence of new digital communication platforms, email has demonstrated remarkable resilience and is poised to become an even more critical component of marketing strategy. The channel’s enduring power is particularly evident in the professional realm, where an overwhelming 77% of business-to-business buyers state a clear preference for receiving communications via email over any other medium. This preference

December 19, 2025

Content Marketing Technology

Trend Analysis: Content Lifecycle Management

Content is the undeniable lifeblood of modern business, yet without a deliberate and strategic framework for its management, this vital asset can quickly devolve into a sprawling, costly, and even risky liability. In a digital landscape defined by content saturation and an unrelenting demand for measurable return on investment, the significance of overseeing every piece of content—from its initial conception

December 19, 2025

Marketing Automation / Email Marketing

AI-Powered Emails Transform B2B Marketing Engagement

The modern business-to-business buyer’s inbox has become a fiercely competitive digital arena where generic, static messages are immediately relegated to the archives, forcing a fundamental reinvention of email marketing itself. In this environment, the line between communication and experience has blurred, giving rise to a new standard of engagement. The confluence of interactive email elements and artificial intelligence personalization is

December 18, 2025

Content Marketing Technology

Build a Powerful SEO Strategy in 9 Easy Steps

Publishing a constant stream of articles without a coherent strategy is one of the most common reasons digital marketing efforts fail to generate meaningful returns on investment. A truly effective approach is not simply about increasing content volume; it is about a deliberate, data-informed process designed to publish the right content for the right audience at the right time. Developing

December 18, 2025

Cyber Security

Weaponized QR Code Attacks – Review

The ubiquitous black-and-white squares of QR codes, once symbols of convenient access to information, have been insidiously repurposed into a potent delivery mechanism for sophisticated cyberattacks. The use of weaponized QR codes in mobile malware campaigns represents a significant evolution in attack methodologies, shifting the focus of state-sponsored actors toward the rich repositories of data stored on personal smartphones. This

December 18, 2025