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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
eCommerce Retailers Risk Sales with Lax Email Security Compliance
Marketing Automation / Email Marketing
eCommerce Retailers Risk Sales with Lax Email Security Compliance

In the treacherous waters of digital commerce, email security serves as both a lifesaver and a shield for retailers. With the announcement from Yahoo and Google setting a new standard for email authentication, retailers find themselves at a crossroads. By February 2024, failing to implement a Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy will no longer be an oversight

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Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures
Cyber Security
Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures

Cybersecurity experts are sounding the alarm over a sophisticated phishing operation that weaponizes Dropbox, a service typically seen as trustworthy. This cunning attack is designed to sidestep multi-factor authentication—once deemed a cornerstone of digital protection. The situation casts new doubts on the reliability of MFA, underscoring the evolving complexity of online threats. The security community is now grappling with the

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Google Launches March 2024 Core Update to Elevate Search Quality
Content Marketing Technology
Google Launches March 2024 Core Update to Elevate Search Quality

Google’s commitment to refining search results has led to the significant March 2024 Core Update, launched on March 5, 2024. This extensive update involves comprehensive improvements in the search algorithm aimed at sharpening the accuracy and relevance of search outcomes. Simultaneously, Google has introduced a new set of anti-spam policies to maintain the integrity of its search results. The update

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Balancing AI and Human Creativity in Content Marketing
Content Marketing Technology
Balancing AI and Human Creativity in Content Marketing

Content marketing is being transformed by groundbreaking artificial intelligence (AI) technologies that are reshaping content creation, dissemination, and optimization. This isn’t a threat to human creativity, but rather an opportunity to blend AI with our creative skills, which could enrich content marketing dramatically. AI writing tools are evolving rapidly, and while they can generate content quickly and help in analyzing

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AI Personalization: Redefining the Customer Experience Landscape
B2B Marketing
AI Personalization: Redefining the Customer Experience Landscape

The incorporation of Artificial Intelligence (AI) within business frameworks has ushered in a new era of interactions between brands and their clientele. This technological pioneering is setting unprecedented standards for how customer experiences are crafted and delivered. AI-driven personalization is at the forefront of this shift, offering tailor-made solutions that resonate with individual preferences and behavior. As we delve into

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Is Your TeamCity Server Secure from CVE-2024-27198 Exploit?
Cyber Security
Is Your TeamCity Server Secure from CVE-2024-27198 Exploit?

TeamCity, a staple in the continuous integration and deployment arena, has encountered a significant security breach. Identified as CVE-2024-27198, this critical authentication bypass vulnerability has shaken its user base by allowing unauthorized access to its systems. Cyber intruders are exploiting this weakness to create admin accounts without detection, thus gaining unfettered access to manipulate the operations of the system. The

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Mastering Reverse Video Search: A Practical Guide for Content Creators
Content Marketing Technology
Mastering Reverse Video Search: A Practical Guide for Content Creators

In today’s digital landscape, video content is king. For content creators, being able to trace a video’s origin or find similar footage is crucial. The technique known as reverse video search is key to achieving this. It allows creators to pinpoint where a video came from, examine potential copyright infringements, and identify related videos. Here’s a step-by-step guide to becoming

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Enhancing SEO with User Testing Insights and Targeted Content
Content Marketing Technology
Enhancing SEO with User Testing Insights and Targeted Content

Understanding your audience’s engagement with your website is critical, with user testing serving as a vital link to enhance SEO and content strategies. The essence of effective SEO is rooted in examining user behavior and adapting to satisfy their real needs and expectations. Through user testing, we can uncover the intersection between user experience and SEO, paving the way for

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Cybersecurity 2024: Top Malware Analysis Tools and Practices
Cyber Security
Cybersecurity 2024: Top Malware Analysis Tools and Practices

As cyber threats become more complex, the realm of cybersecurity is continuously challenged by a gamut of advanced and varied malware. This reality amplifies the importance of malware analysis, a critical and detailed technique utilized by cybersecurity experts to address and prevent digital dangers. By dissecting and understanding the components and tactics of malicious software, these professionals can strengthen defenses

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Is Google’s New Tokyo Hub Asia’s Cybersecurity Beacon?
Cyber Security
Is Google’s New Tokyo Hub Asia’s Cybersecurity Beacon?

In the bustling heart of Tokyo’s Roppongi district, a new beacon of cybersecurity has emerged. Google has unveiled a state-of-the-art research center poised to spearhead the Asia-Pacific region’s defenses against an ever-evolving cyberspace threat landscape. This pioneering hub is more than just a physical space—it represents a significant leap toward securing digital assets and infrastructures across a region that has

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How Can Marketing Automation Boost Shopify Sales in 2024?
Marketing Automation / Email Marketing
How Can Marketing Automation Boost Shopify Sales in 2024?

The e-commerce industry is flourishing, with Shopify-powered online stores at the forefront of this growth. As the preference for online shopping escalates, businesses are increasingly leveraging marketing automation to not only streamline operations but also foster customer engagement and boost revenue. In an e-commerce competition that’s fierce, the integration of such advanced technological tools is becoming indispensable. Looking ahead, especially

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SEO and Social Media: Strategies for Successful Integration
Content Marketing Technology
SEO and Social Media: Strategies for Successful Integration

In today’s digital realm, the fusion of Search Engine Optimization (SEO) with social media is essential for businesses that want to maximize their online visibility and customer interaction. As search engines and social platforms increasingly overlap, leveraging this combination is key to expanding a brand’s reach. A well-crafted strategy that harmonizes SEO capabilities with social media’s extensive networking potential can

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