Tailor Jackson, Author at B2Bdaily.com

Content Marketing Technology

AI Revolution in SEO: Crafting User-Centric Content for Enhanced Visibility

Artificial Intelligence has evolved from buzzword status to a transformative element in search engine optimization (SEO). Its incorporation into search engine algorithms has fundamentally changed the SEO landscape, demanding new, adaptive strategies from those in digital marketing. AI’s infusion into search technology has provided search engines with unprecedented sophistication, enabling them to understand and respond to user queries with remarkable

February 13, 2024

Content Marketing Technology

Data-Driven Content Strategies: The Path to Audience Engagement

In the realm of digital marketing, one axiom reigns supreme: audience engagement is the key to success. In an era where content floods every digital space, standing out requires more than creativity—it demands strategy. This strategy must be sharpened and directed by data. As brands clamor for the spotlight, it is the data-driven content strategy that promises a path to

February 13, 2024

B2B Marketing

How Can Firms Drive Growth with Account-Based Marketing in 2024?

The digital economy’s constant evolution has turned Account-Based Marketing (ABM) into a pillar of business-to-business (B2B) strategies. As we dive into 2024, ABM is not just an option but a necessity for firms intent on tailoring their marketing approaches for maximum impact. The essence of ABM lies in its precision targeting—concentrating resources on a set of key accounts to generate

February 13, 2024

Cyber Security

Ivanti Fixes High-Severity XXE Flaw in VPN Products

Amid cybersecurity challenges, Ivanti has swiftly taken action to reinforce the security of its network products, responding to a serious vulnerability that affected its enterprise VPN and network access solutions. This move underscores Ivanti’s dedication to maintaining robust defenses for the myriad businesses that depend on their sophisticated IT solutions to protect their digital environments. These efforts by Ivanti demonstrate

February 13, 2024

Marketing Automation / Email Marketing

Navigating Email Blacklists: Stay Clear and Maintain Inbox Presence

In the digital marketing world, email remains an indispensable channel for businesses to engage with their audience. Unfortunately, the impact of these efforts can be significantly diminished if a business finds itself on an email spam blacklist. Such a listing not only hinders the delivery of marketing communications but can also negatively affect a company’s reputation. For businesses to avoid

February 13, 2024

Content Marketing Technology

Revitalize Your SEO: Mastering Content Updates with AI

In the dynamic world of SEO, it’s crucial to do more than just produce new content; updating and refreshing existing content is equally important. As the digital age progresses, artificial intelligence is changing how we handle and upgrade our online presence. To keep your content both engaging and competitive in search engine rankings, there is a strategic need to invigorate

February 13, 2024

Cyber Security

UN Report: North Korea’s Cyberattacks Fund WMD Programs

North Korea has been implicated in a series of cyberattacks estimated to have amassed around $3 billion, a significant sum believed to be funneled into its weapons of mass destruction (WMD) program. A UN Security Council panel report has pointed to the Reconnaissance General Bureau as the orchestrator of these attacks, which span a period from 2017 to 2023. U.N.

February 13, 2024

Marketing Automation / Email Marketing

Mastering Email Etiquette: Avoid These 10 Subscriber Turnoffs

In the digital realm, email marketing remains a cornerstone of communication, serving as a liaison between brands and their audiences. With this vital tool comes the essential task of engaging and respecting the recipients, much like tending to a personal bond. Marketers must act like courtiers in a romantic pursuit, attuned to the needs and desires of their subscribers, avoiding

February 13, 2024

Content Marketing Technology

Unlocking Growth: Video Marketing Tactics for Small Businesses

Video marketing has emerged as a critical strategy for the growth of small businesses, offering a unique blend of entertainment and information that captures audience attention effectively. The power of video lies in its ability to convey messages quickly and create emotional connections with viewers, making it a potent tool for brand promotion and audience engagement. Beyond traditional advertising, video

February 12, 2024

Content Marketing Technology

How Will SEO Evolve in the Education Sector in 2024?

The education sector is transforming as digital marketing becomes essential for student engagement. By 2024, significant developments in Search Engine Optimization (SEO) for education are expected, echoing the wider tech and internet usage trends. These changes are part of an evolving digital landscape that educational institutions must navigate. Adapting to these evolving SEO strategies will be crucial for schools to

February 12, 2024

Content Marketing Technology

Local SEO in 2024: Embracing AI and Innovations for Market Domination

In the dynamic digital world, keeping pace with change is crucial for businesses aiming to excel, particularly in local markets. As we move closer to 2024, the importance of local SEO is intensifying. The role of Artificial Intelligence (AI) is becoming more central in advancing SEO strategies, pushing the boundaries of how businesses optimize their online presence for local relevance.

February 12, 2024

Cyber Security

Massive Casino Data Leak: My WinStar App Exposes Customer Details

The WinStar Casino Resort, reputed to be the world’s largest casino, has recently suffered a data breach stemming from an unprotected database tied to their My WinStar app. The app was developed by the up-and-coming software company Dexiga, based in Nevada. This lapse in data security resulted in customer information, such as full names, contact details, and device IP addresses,

February 12, 2024