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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Driving Pharma Marketing Forward with Dynamic Content Strategies
Content Marketing Technology
Driving Pharma Marketing Forward with Dynamic Content Strategies

Pharmaceutical marketing is witnessing a significant shift from traditional methods to more advanced, data-driven approaches. This transformation is driven by the need to deliver personalized experiences to customers through modular, dynamic, and omnichannel content. This evolution in marketing strategies promises more effective healthcare communication and richer customer engagement, opening new avenues for companies willing to adapt. Understanding the Shift in

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October 30, 2024
AI and Human Creativity: The Future of Marketing Content Strategy
Content Marketing Technology
AI and Human Creativity: The Future of Marketing Content Strategy

In the digital age, marketers face increasing challenges such as fragmented data, manual processes, and instinct-driven decisions, making it harder to craft meaningful strategies. Despite an avalanche of data at their disposal, many marketing teams struggle to analyze and apply these insights effectively. This conundrum is exacerbated by outdated methods that slow down processes and restrict the potential for strategic

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October 30, 2024
How Important Is SEO for Achieving Online Business Success?
Content Marketing Technology
How Important Is SEO for Achieving Online Business Success?

In today’s digital age, businesses must prioritize their online visibility to remain competitive, and Search Engine Optimization (SEO) is a critical tool for achieving this goal. Effective SEO increases a business’s exposure on search engines like Google, driving organic traffic and enhancing credibility. Ignoring SEO could mean missing out on valuable opportunities to connect with potential customers and grow your

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October 30, 2024
How Will Content Marketing Strategies Evolve by 2025?
Content Marketing Technology
How Will Content Marketing Strategies Evolve by 2025?

The landscape of content marketing is undergoing rapid transformation, driven by shifts in consumer behavior and technological advancements. As we look toward 2025, brands must adapt to three major disruptions: changes in customer media consumption, the scarcity of physical presence, and the declining trust in information sources. Here’s an in-depth look at how these disruptions will shape content marketing strategies

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October 30, 2024
Are Your Laptop’s Security Threatened by Realtek SD Card Driver Flaws?
Cyber Security
Are Your Laptop’s Security Threatened by Realtek SD Card Driver Flaws?

Recent revelations have unveiled critical security flaws in Realtek’s SD card reader driver, RtsPer.sys, which affect numerous laptops from major manufacturers such as Dell, Lenovo, HP, and MSI. These vulnerabilities, some of which have remained undisclosed for years, pose serious risks to users by potentially allowing attackers to leak kernel memory, write to arbitrary kernel addresses, and access physical memory

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October 30, 2024
Strava App Compromises Security of World Leaders from Biden to Putin
Cyber Security
Strava App Compromises Security of World Leaders from Biden to Putin

In the digital age where security and information sharing often clash, a recent investigation has highlighted unsettling vulnerabilities stemming from the seemingly innocuous use of fitness apps by bodyguards of high-profile figures. Strava, a fitness app boasting 120 million users worldwide, has been identified as a source of potentially sensitive information, inadvertently exposing the movements and whereabouts of key individuals

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October 30, 2024
Reinventing Identity Security: Addressing New Cyber Threat Landscapes
Cyber Security
Reinventing Identity Security: Addressing New Cyber Threat Landscapes

With the backdrop of recent high-profile cyber breaches targeting Microsoft, Okta, Cloudflare, and Snowflake, the focus on identity security within organizations has never been more critical. The evolving sophistication of cyber threats necessitates a reevaluation of current identity security measures. Companies must rethink their strategies to better safeguard sensitive data and maintain operational integrity, keeping pace with an ever-changing cyber

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October 30, 2024
Can Weave’s New Email Tool Revolutionize Healthcare Marketing?
Marketing Automation / Email Marketing
Can Weave’s New Email Tool Revolutionize Healthcare Marketing?

Weave, a leading customer experience and payments software platform tailored for small and medium-sized healthcare practices, has unveiled a significantly enhanced Email Marketing tool that promises to transform the way healthcare practices reach out to their patients. The new tool has been designed with practices in mind that have limited marketing resources, providing features that simplify email campaign creation and

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October 29, 2024
Cyberattack Disrupts Internet Archive, Exposes Millions of User Records
Cyber Security
Cyberattack Disrupts Internet Archive, Exposes Millions of User Records

In a major blow to one of the most vital digital repositories, the Internet Archive suffered a significant cyberattack that not only knocked its services offline but also exposed sensitive information of millions of users. The breach has raised serious concerns about the stability and security of digital libraries. As an invaluable resource for researchers, historians, and the general public,

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October 29, 2024
AI Revolutionizes Content Marketing with Efficiency and Creativity
Content Marketing Technology
AI Revolutionizes Content Marketing with Efficiency and Creativity

Artificial intelligence has emerged as a game-changer in the field of content marketing, fundamentally altering the way marketers operate by enhancing speed, creativity, and efficiency. One of the primary advantages of AI is its capability to automate repetitive tasks, freeing marketers to focus on more strategic activities. Through sophisticated algorithms, AI can also personalize content to a granular level, ensuring

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October 29, 2024
Can We Stay Ahead of Cyber Threats with Competitions Like Pwn2Own?
Cyber Security
Can We Stay Ahead of Cyber Threats with Competitions Like Pwn2Own?

The first day of Pwn2Own Ireland 2024 offered a glimpse into the dynamic and challenging world of cybersecurity, revealing 52 zero-day vulnerabilities and doling out $486,250 in rewards. This remarkable event, organized by Trend Micro in Cork, exemplifies the speed at which technological threats are accelerating and underscores the critical role of proactive cybersecurity measures. As modern technology becomes increasingly

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October 29, 2024
Is SMS Marketing Still Relevant for Businesses in 2024?
Marketing Automation / Email Marketing
Is SMS Marketing Still Relevant for Businesses in 2024?

As we navigate through 2024, businesses are continually exploring innovative ways to reach and engage their audience. With the rapid evolution of digital marketing, one question remains pertinent: Is SMS marketing still relevant? Despite the proliferation of social media and email, SMS marketing continues to be a robust tool in a marketer’s arsenal. This article examines why SMS marketing holds

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October 28, 2024