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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
AI Transforms Email Marketing with Personalization and Automation
Marketing Automation / Email Marketing
AI Transforms Email Marketing with Personalization and Automation

In today’s competitive digital landscape, traditional email marketing strategies are increasingly becoming obsolete, making way for more advanced, AI-powered approaches. With rapid technological advancements, AI is now pivotal in crafting more effective and personalized email marketing campaigns, allowing businesses to connect more meaningfully with their audiences. Personalization Beyond Basics Deep Personalization with AI The advent of AI has moved email

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December 6, 2024
Is Video Dominating the Future of Digital Communication and Media?
Content Marketing Technology
Is Video Dominating the Future of Digital Communication and Media?

The rapid advancement of digital technology has firmly established video content as a primary medium for communication, engagement, and entertainment globally. By 2023, video had become the predominant format in digital consumption, significantly impacting how individuals and businesses connect, learn, and share experiences. This trend gained momentum through the proliferation of social media, streaming platforms, and e-learning tools, bolstered by

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December 6, 2024
How Can Marketers Successfully Ask for a Raise in 2025?
Content Marketing Technology
How Can Marketers Successfully Ask for a Raise in 2025?

In the fast-paced world of marketing, professionals often find themselves working tirelessly to deliver impactful campaigns and drive business growth. However, many marketers feel that their compensation doesn’t reflect their hard work and contributions. Marketers are approximately 20% underpaid. With the average U.S. marketer earning $108,380 per year, this discrepancy amounts to a substantial sum. While switching jobs may be

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December 6, 2024
Critical Vulnerability in Gutentor Plugin Exposes WordPress Sites to XSS Attacks
Cyber Security
Critical Vulnerability in Gutentor Plugin Exposes WordPress Sites to XSS Attacks

Website administrators worldwide are on high alert following the recent discovery of a significant security flaw in the widely-used Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor plugin for WordPress. This vulnerability, identified as CVE-2024-10178, primarily targets users with contributor-level access or higher, allowing them to inject malicious scripts through the Countdown widget due to insufficient input sanitization

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December 6, 2024
How Does Click Segmentation Improve Your Email Marketing?
Marketing Automation / Email Marketing
How Does Click Segmentation Improve Your Email Marketing?

Email marketing remains a powerful tool for businesses aiming to engage with their customers and drive conversions. However, the effectiveness of these campaigns heavily relies on how well the content resonates with the targeted audience. Click segmentation is an advanced strategy that promises to revolutionize the way businesses interact with their customers through emails. This article explores the concept of

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December 6, 2024
Are Your Systems Vulnerable to the Latest Cybersecurity Threats?
Cyber Security
Are Your Systems Vulnerable to the Latest Cybersecurity Threats?

In a digital age where cybersecurity is a continuously evolving battleground, recent findings highlight multiple security flaws actively exploited in various products, including Zyxel, North Grid Proself, ProjectSend, and CyberPanel. These revelations emphasize the critical nature of these vulnerabilities, with some, like CVE-2024-51378, scoring a perfect 10.0 on the CVSS scale. This particular flaw enables severe threats such as authentication

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December 6, 2024
Transition from Vulnerability Management to Comprehensive Exposure Management
Cyber Security
Transition from Vulnerability Management to Comprehensive Exposure Management

In the ever-evolving landscape of cybersecurity, traditional Vulnerability Management (VM) is proving to be increasingly inadequate. The sheer volume of vulnerabilities, coupled with the complexity of modern IT environments, necessitates a shift towards a more comprehensive approach: Exposure Management (EM). This article explores the limitations of VM, the importance of integrating business context into cybersecurity operations, and the benefits of

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December 6, 2024
Sophisticated Cyberattack by Suspected Chinese Hackers Hits Major U.S. Org
Cyber Security
Sophisticated Cyberattack by Suspected Chinese Hackers Hits Major U.S. Org

In April 2024, a significant breach shook a major U.S. organization as suspected Chinese hackers embarked on a meticulously orchestrated cyberattack. The assault, which likely began earlier than April, spanned four months and showcased the attackers’ use of advanced techniques such as DLL side-loading, open-source tools, and living-off-the-land tactics. These strategies allowed them to infiltrate the network, move laterally, and

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December 6, 2024
How Can Competitor Analysis Boost Your SEO Strategy Effectively?
Content Marketing Technology
How Can Competitor Analysis Boost Your SEO Strategy Effectively?

Analyzing your SEO competitors is a powerful strategy to uncover opportunities for improving your search engine optimization (SEO) efforts. By understanding who your true SEO competitors are, identifying their strengths and weaknesses, and leveraging these insights, you can enhance your own website’s SEO performance. This article provides strategic insights and methods for conducting an effective SEO competitor analysis. Identifying Your

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December 6, 2024
How Can Email and Direct Mail Integration Boost Your Marketing ROI?
Marketing Automation / Email Marketing
How Can Email and Direct Mail Integration Boost Your Marketing ROI?

In today’s fast-paced marketing landscape, businesses are constantly seeking innovative ways to enhance their return on investment (ROI). One powerful strategy is the integration of email and direct mail marketing. By leveraging the unique strengths of both channels, companies can create more impactful campaigns that drive engagement and conversions. Combining the instant reach and data-driven insights of email with the

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December 5, 2024
How Can AI and Human Touch Coexist in Content Strategy?
Content Marketing Technology
How Can AI and Human Touch Coexist in Content Strategy?

In today’s fast-paced digital landscape, content strategy is evolving rapidly, with artificial intelligence (AI) playing an increasingly significant role. As technology continues to advance, it’s becoming clearer that AI can offer significant benefits in streamlining and optimizing content creation processes. However, the human touch remains indispensable in creating engaging, personalized content that truly resonates with audiences. This article explores how

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December 5, 2024
Leveraging Video Marketing for Success in the Healthcare Industry
Content Marketing Technology
Leveraging Video Marketing for Success in the Healthcare Industry

In an era where digital content consumption is at an all-time high, healthcare providers are recognizing the transformative potential of video marketing to enhance their connection with patients. Today’s patients expect not only the best medical expertise but also relatable, clear, and accessible information from their healthcare providers. By leveraging the strategic use of video content, healthcare providers can effectively

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December 5, 2024