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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Can ECM Solutions Finally Solve Business Content Chaos?
Content Marketing Technology
Can ECM Solutions Finally Solve Business Content Chaos?

Despite the long-standing vision of a paperless workplace, many organizations persistently grapple with manual processes, siloed information, and outdated on-premise software systems. The emergence of advanced tools and solutions now makes the dream of achieving this vision increasingly feasible across industries. Yet significant challenges remain, particularly around the complexities of document migration during digital transformation to cloud ERP systems, posing

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January 16, 2025
What Are the Key SEO Trends and Strategies for 2025’s Digital Landscape?
Content Marketing Technology
What Are the Key SEO Trends and Strategies for 2025’s Digital Landscape?

The future of Search Engine Optimization (SEO) is rapidly evolving, driven by technological advancements, changing user behaviors, and innovative strategies. Businesses that fail to adapt to these changes risk being left behind in an increasingly competitive digital space. This article delves into these emerging trends, providing insights into how businesses can adapt and thrive in the ever-changing world of SEO.

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January 16, 2025
AI Transformation in Marketing: Predictions and Trends for 2025
Content Marketing Technology
AI Transformation in Marketing: Predictions and Trends for 2025

The marketing landscape is on the brink of a significant transformation driven by advancements in artificial intelligence (AI). By 2025, AI is expected to revolutionize various aspects of marketing, from data analytics to content optimization and decision-making processes. These changes will not only affect how companies market their products and services but also how they structure their organizations and strategize

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January 16, 2025
How Can Brands Protect Their Identity with AI in Marketing?
Content Marketing Technology
How Can Brands Protect Their Identity with AI in Marketing?

In the rapidly evolving landscape of marketing, artificial intelligence (AI) has emerged as a powerful tool, enabling brands to create and distribute content at an unprecedented scale. However, this technological advancement also introduces new risks and challenges. To navigate these complexities, brands must establish robust guardrails and governance frameworks to protect their identity and ensure ethical, compliant AI usage. The

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January 16, 2025
Unleashing the Power of User-Generated Content in Video Marketing
Content Marketing Technology
Unleashing the Power of User-Generated Content in Video Marketing

In the digital age, user-generated content (UGC) has emerged as a transformative force in video marketing. This phenomenon has redefined the way brands connect with their audiences, promoting relatability and trust among consumers. With the evolution of social media platforms, review websites, and video-sharing services, UGC has rapidly become a cornerstone of contemporary marketing strategies. This article delves into the

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January 15, 2025
How Do Experts Use Content Marketing to Build Thought Leadership?
Content Marketing Technology
How Do Experts Use Content Marketing to Build Thought Leadership?

Content marketing has become a cornerstone for businesses and individuals aiming to establish themselves as thought leaders in their respective fields. By creating and sharing valuable content, experts can build brand awareness, engage their audience, and position themselves as authorities. This article delves into the strategies and practices employed by industry experts to achieve thought leadership through content marketing. Creating

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January 15, 2025
How Will AI Transform SEO by 2025?
Content Marketing Technology
How Will AI Transform SEO by 2025?

The landscape of search engine optimization (SEO) is on the brink of a significant transformation, driven by rapid advancements in artificial intelligence (AI). As we approach 2025, AI’s influence on SEO practices is expected to reshape how businesses, marketers, and SEO professionals strategize to maintain their digital presence. AI algorithms promise to transform how search engines interpret and present data

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January 15, 2025
How Will the Getty-Shutterstock Merger Transform Image SEO?
Content Marketing Technology
How Will the Getty-Shutterstock Merger Transform Image SEO?

The recent announcement of Getty Images acquiring Shutterstock marks a significant convergence of two industry giants in stock photography and creative assets. This merger, while impactful for the industry overall, also signals a shift in the landscape of content creation, monetization, and the management of licensable media, with significant implications for Search Engine Optimization (SEO). By uniting these powerhouses, the

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January 15, 2025
Google OAuth Flaw Risks Millions by Exploiting Failed Startup Domains
Cyber Security
Google OAuth Flaw Risks Millions by Exploiting Failed Startup Domains

A substantial security flaw has been discovered in Google’s “Sign in with Google” authentication process, raising significant concerns about users’ data privacy. Dylan Ayrey, CEO of Truffle Security, unveiled the vulnerability, which exploits a loophole in domain ownership and poses a threat to millions of users’ sensitive data. This flaw allows unauthorized access through defunct domains once owned by startups

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January 15, 2025
Microsoft 365 MFA Outage Resolved, Service Restored for All Users
Cyber Security
Microsoft 365 MFA Outage Resolved, Service Restored for All Users

In recent days, Microsoft 365 users around the globe faced significant disruptions due to a Multi-Factor Authentication (MFA) outage, leaving many unable to access essential services. The root of the issue lay within the MFA system, a crucial element designed to protect accounts from unauthorized access through an added layer of security. Users reported considerable difficulties signing in and completing

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January 14, 2025
How Did Zero-Day Flaw in Ivanti VPN Lead to Nominet Cyber Breach?
Cyber Security
How Did Zero-Day Flaw in Ivanti VPN Lead to Nominet Cyber Breach?

In early January 2025, Nominet, the UK domain registry, detected an unusual cyber intrusion linked to a zero-day vulnerability in Ivanti’s VPN software. This breach, publicly identified as CVE-2025-0282, represents the first known exploitation of this critical Ivanti Connect Secure flaw. The vulnerability, found to be a stack-based buffer overflow, allows unauthenticated remote code execution, directly impacting Ivanti Connect Secure,

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January 14, 2025
How Can Words in Image File Names and URLs Boost Your SEO?
Content Marketing Technology
How Can Words in Image File Names and URLs Boost Your SEO?

Search engine optimization (SEO) is a crucial aspect of digital marketing, aimed at improving a website’s visibility on search engine results pages (SERPs). While on-page and off-page SEO often receive the most attention, technical SEO elements like image file names and URLs play a significant role in enhancing a website’s relevance and accessibility. Importance of Words in Image File Names

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January 14, 2025