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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Managing Long-Lived Cloud Credentials: A Crucial Security Challenge
Cyber Security
Managing Long-Lived Cloud Credentials: A Crucial Security Challenge

In recent years, the rapid adoption of cloud services has transformed how businesses operate. Despite the numerous advantages, this transition has surfaced new security challenges that organizations must address. One of the most critical issues is the management of long-lived cloud credentials. Nearly half of all organizations are struggling with unmanaged long-lived credentials, posing significant security risks. This article delves

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How Did Hackers Use ESET’s Name To Spread Devastating Wiper Malware?
Cyber Security
How Did Hackers Use ESET’s Name To Spread Devastating Wiper Malware?

In a highly sophisticated cyber attack, hackers impersonated ESET, a renowned cybersecurity company, to deploy wiper malware against several organizations. This attack, which underscores the growing threat of impersonation tactics in the cybersecurity landscape, commenced on October 8, 2024. The perpetrators attempted to deceive their targets through a cunning phishing campaign, leveraging ESET’s respected name and infrastructure. With an emphasis

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Have You Upgraded to Apache Roller 6.1.4 for Enhanced Security?
Cyber Security
Have You Upgraded to Apache Roller 6.1.4 for Enhanced Security?

The Apache Roller team recently unveiled a critical security update to address a serious vulnerability in its software, known as Cross-Site Request Forgery (CSRF), which allowed attackers to escalate privileges. This vulnerability, present in earlier versions of Apache Roller, posed significant risks by potentially enabling unauthorized users to carry out actions on behalf of authenticated users. The new release, Apache

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How Is AI Transforming Email Marketing for Modern Consumer Needs?
Marketing Automation / Email Marketing
How Is AI Transforming Email Marketing for Modern Consumer Needs?

Email marketing has long been a cornerstone of digital marketing strategies, known for its direct communication and high return on investment (ROI). However, the digital landscape is evolving, and consumer expectations are rising. Enter artificial intelligence (AI), which is reshaping how brands use email marketing to meet modern consumer needs. This article explores the transformative impact of AI on email

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What Are the Best Email Marketing Platforms for Your Business?
Marketing Automation / Email Marketing
What Are the Best Email Marketing Platforms for Your Business?

Email marketing has evolved substantially since its inception in 1971. As a business owner, choosing the right email marketing platform can be a game-changer for your marketing strategies. Let’s explore the best email marketing platforms currently available, helping you make an informed decision on the ideal tool for your unique business needs. The Need for Email Marketing Platforms Effective email

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AI Revolutionizes Digital Marketing with Innovative Strategies
Content Marketing Technology
AI Revolutionizes Digital Marketing with Innovative Strategies

The digital marketing landscape is undergoing a profound transformation due to the integration of artificial intelligence (AI) and the adoption of new, innovative strategies. These advancements aim to enhance customer engagement and drive business conversions, resulting in more personalized and effective marketing campaigns. With the power of AI, marketers can now analyze vast amounts of data, gain personalized insights, and

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Microsoft Tops List of Most Imitated Brands in Phishing Scams
Cyber Security
Microsoft Tops List of Most Imitated Brands in Phishing Scams

Phishing scams continue to plague users worldwide, with cybercriminals increasingly targeting major brands to deceive unsuspecting individuals. Microsoft has emerged as the most frequently impersonated brand in phishing attacks during the third quarter of 2024. As technology evolves, so do the tactics of these malicious actors, making it crucial to stay informed about the trends and tactics they employ. Rising

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How Does the macOS HM Surf Flaw Risk Your Sensitive Data?
Cyber Security
How Does the macOS HM Surf Flaw Risk Your Sensitive Data?

The digital era demands robust security mechanisms to protect user data from growing cyber threats. However, recent discoveries have revealed that even the most reliable systems can sometimes harbor vulnerabilities. A newly discovered flaw in macOS, labeled CVE-2024-44133 and referred to as "HM Surf" by Microsoft, exposes significant security risks. This hidden threat, despite being classified with medium severity, has

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Instagram Unveils New Safety Measures to Combat Sextortion and Protect Teens
Cyber Security
Instagram Unveils New Safety Measures to Combat Sextortion and Protect Teens

Instagram, a global social media giant owned by Meta, has announced a series of new safety measures to confront the growing threat of sextortion scams and enhance security for its teenage users. These initiatives aim to fortify the platform’s defenses by improving privacy controls, implementing nudity protection features, and introducing educational programs designed to safeguard young users against online exploitation.

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How Was the Roundcube XSS Flaw Exploited in a Credential Phishing Attack?
Cyber Security
How Was the Roundcube XSS Flaw Exploited in a Credential Phishing Attack?

In June 2024, a sophisticated phishing attack aimed at a governmental organization in the Commonwealth of Independent States (CIS) brought to light a severe security flaw in Roundcube, a widely-used open-source webmail software. Positive Technologies, a reputable cybersecurity firm, discovered that threat actors leveraged a stored cross-site scripting (XSS) vulnerability, cataloged as CVE-2024-37383, to steal user credentials. This article dives

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Optimizing Business Growth with Strategic Marketing Automation
Marketing Automation / Email Marketing
Optimizing Business Growth with Strategic Marketing Automation

In today’s fast-paced business environment, entrepreneurs face the constant challenge of balancing increasing customer demands while expanding their business. Amid these demands, one innovative solution stands out: marketing automation. This powerful approach leverages software to manage repetitive marketing tasks, allowing businesses to focus on growth and customer satisfaction without overstretching their resources. Let’s explore the various strategies and benefits of

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How Can Marketing Automation Boost Your Lead Conversion Rates?
Marketing Automation / Email Marketing
How Can Marketing Automation Boost Your Lead Conversion Rates?

Effective marketing automation has the power to transform not only your marketing campaigns but also how you engage with leads and convert them into customers. Imagine a tool that handles repetitive tasks, allowing your team to focus on strategic initiatives, all while delivering personalized experiences to your audience. This is what marketing automation can do for your business. By leveraging

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