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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Email Marketing: The Queen Complementing Content’s Kingdom
Marketing Automation / Email Marketing
Email Marketing: The Queen Complementing Content’s Kingdom

Email marketing has evolved beyond being just an ancillary channel; it’s now the pulsating core of a strategy centered around the consumer. In the current landscape where content is king, email marketing has risen as an indispensable queen, playing a pivotal role in maintaining the king’s rule over the kingdom of customer connection. No longer can it be viewed as

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How Is Fulton County Recovering from the LockBit Cyberattack?
Cyber Security
How Is Fulton County Recovering from the LockBit Cyberattack?

Fulton County, Georgia, has been hit hard by a LockBit ransomware attack, disrupting its infrastructure and services. This incident underscores the escalating menace of such cyberattacks. Despite the setback, the county is showing commendable determination in overcoming this crisis. Officials are steadfast in their refusal to yield to the extortionists’ demands. They’re actively working to reinstate the county’s operational integrity,

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Is the Home Office’s Migrant Tagging Program Lawful?
Cyber Security
Is the Home Office’s Migrant Tagging Program Lawful?

The UK Home Office’s practice of using electronic tags to monitor immigrants is steeped in privacy and ethical debates. Such attention has intensified due to concerns raised by the Information Commissioner’s Office (ICO) over potential legal shortcomings. Critics suggest that the surveillance measures infringe on personal freedoms and inadequately protect personal data. The controversy continues to brew, testing the limits

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How Can Content Pillars Elevate Your Brand’s Online Presence?
Content Marketing Technology
How Can Content Pillars Elevate Your Brand’s Online Presence?

In today’s digital-heavy market, a strong online presence is essential for brands to attract and engage with their audience. A key tactic in achieving this is through the strategic deployment of content pillars. These are thematic focal points that guide a brand’s storytelling, ensuring a cohesive message that connects the audience’s needs with what the brand has to offer. Let’s

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How Is AI Revolutionizing Marketing Strategies Today?
Marketing Automation / Email Marketing
How Is AI Revolutionizing Marketing Strategies Today?

Artificial Intelligence has revolutionized the marketing world, ushering in an era where customer interaction and data-driven strategies are paramount. AI’s infusion into marketing has augmented the efficacy of various campaigns, allowing for precise customization to consumer needs. Marketing professionals are now equipped to streamline complex tasks and devise accelerated, data-informed decisions. By harnessing AI, they are able to analyze vast

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AI Writing Assistants: Revolutionizing Digital Content Creation
Content Marketing Technology
AI Writing Assistants: Revolutionizing Digital Content Creation

In today’s digital era, content is pivotal. Marketers, brands, and content creators are in a constant race to produce compelling and unique content that can stand out in the crowded digital landscape. The technological revolution, especially the advent of AI-driven writing assistants, is revolutionizing content creation. These advanced tools aid in delivering narratives that are not just engaging but also

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Roblox User Data Leak: 34M Accounts Compromised on Dark Web
Cyber Security
Roblox User Data Leak: 34M Accounts Compromised on Dark Web

The digital realm is constantly evolving, and unfortunately, this includes a marked rise in cybercrime, especially within the gaming industry. Over the past three years, spanning from 2021 to 2023, the gaming space has felt the tremors of increased security breaches. These incidents have led to the exposure of a vast number of gaming accounts, propelling concerns for gamers and

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Lazarus Group Exploits Windows Zero-Day CVE-2024-21338
Cyber Security
Lazarus Group Exploits Windows Zero-Day CVE-2024-21338

In the ever-evolving cyber landscape, attackers are increasingly using zero-day exploits to launch sophisticated attacks, with the Lazarus Group at the forefront of this trend. This state-linked hacking entity has leveraged a severe vulnerability in the Windows Kernel, cataloged as CVE-2024-21338, to penetrate systems deeply. This particular weakness, scored at 7.8 on the Common Vulnerability Scoring System (CVSS), opened a

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How Did the ALPHV Ransomware Breach Affect LoanDepot?
Cyber Security
How Did the ALPHV Ransomware Breach Affect LoanDepot?

In the modern era of advanced cyber threats, businesses globally are grappling with the need to enhance their cybersecurity measures. Mortgage leader LoanDepot has recently become a prime example of the devastating impact of digital attacks, suffering a significant breach. This cyber incursion has led to the exposure of a multitude of personal client details, putting at risk sensitive information.

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How Can NIST Cybersecurity Framework Enhance SaaS Security?
Cyber Security
How Can NIST Cybersecurity Framework Enhance SaaS Security?

The NIST Cybersecurity Framework is a key resource for safeguarding Software as a Service (SaaS) platforms. It guides organizations in enhancing their defenses against various cyber threats that target cloud-based applications. To align SaaS apps with the NIST standards, you must follow its comprehensive set of cybersecurity practices. Initially, identify your system’s current security status and the data you need

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Stensul’s Platform Transforms Email Marketing Efficiency: Forrester
Marketing Automation / Email Marketing
Stensul’s Platform Transforms Email Marketing Efficiency: Forrester

In the realm of email marketing, efficiency and ease of use are paramount. Stensul’s platform streamlines the workflow, allowing team members who may not have deep technical know-how to produce professional, brand-compliant emails effortlessly. The Intuitive Drag-and-Drop Editor The unique selling proposition of Stensul lies in its intuitive drag-and-drop editor, which, coupled with integrated proofing tools and customizable workflows, diminishes

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Is the Konni RAT Cyberattack a North Korean Espionage Move?
Cyber Security
Is the Konni RAT Cyberattack a North Korean Espionage Move?

The Russian Ministry of Foreign Affairs’ digital systems were compromised when a sophisticated cyber espionage tool, the Konni Remote Access Trojan, bypassed security measures. Revealed by cybersecurity specialists from DCSO in Germany, this breach has alarmed the international sphere, underscoring the urgent need for enhanced security protocols. The Konni RAT, traced back to 2014 and believed to be linked to

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