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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Marketing Automation: Key Trends and Future Insights in Digital Marketing
Marketing Automation / Email Marketing
Marketing Automation: Key Trends and Future Insights in Digital Marketing

Marketing automation has become a cornerstone of modern marketing strategies, revolutionizing how businesses interact with their audiences. This article delves into the key trends and future insights of marketing automation, highlighting its transformative impact on digital marketing. Marketing automation is a sophisticated technology designed to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns. By

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November 11, 2024
Balancing AI and Human Creativity for Effective Content Creation
Content Marketing Technology
Balancing AI and Human Creativity for Effective Content Creation

The integration of artificial intelligence (AI) in content creation is revolutionizing the industry, offering unprecedented efficiency and innovation. However, the challenge lies in balancing this automation with the irreplaceable human touch that infuses content with authenticity and emotional resonance. AI is not just a trend but a powerful force transforming how content is generated, managed, and refined. And yet, this

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November 11, 2024
Engaging Topics for Professional Content Creation That Captivate Readers
Content Marketing Technology
Engaging Topics for Professional Content Creation That Captivate Readers

Creating professional content that captivates readers is both an art and a science. It requires a blend of creativity and strategic planning to ensure that the content is not only engaging but also informative and relevant. Here are some engaging topics that content creators can explore to connect with their audience while maintaining high professional standards. Community and Local Interest

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November 11, 2024
Free SEO Tools to Boost Website Rankings and Enhance Performance
Content Marketing Technology
Free SEO Tools to Boost Website Rankings and Enhance Performance

In today’s highly competitive digital landscape, Search Engine Optimization (SEO) is fundamental to the success and visibility of any online business. With the growing number of websites vying for attention, website owners are increasingly turning to SEO tools to enhance their site’s performance and achieve better search engine rankings. Luckily, numerous free tools can provide substantial benefits for website promotion,

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November 11, 2024
Is Your PAN-OS Interface Secure Against Potential RCE Threat?
Cyber Security
Is Your PAN-OS Interface Secure Against Potential RCE Threat?

Palo Alto Networks on Friday issued an important advisory urging users to ensure that access to the PAN-OS management interface is secured due to a potential remote code execution (RCE) vulnerability. The company’s cautionary statement mentioned, "We are aware of a claim of a remote code execution vulnerability via the PAN-OS management interface. At this time, we do not know

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November 11, 2024
QNAP Addresses Critical Zero-Day Flaw in QuRouter, Urges Immediate Update
Cyber Security
QNAP Addresses Critical Zero-Day Flaw in QuRouter, Urges Immediate Update

QNAP Systems, Inc., a leading provider of network-attached storage (NAS) and networking solutions, has announced the release of a critical security update for its QuRouter devices. This update addresses a zero-day vulnerability that was discovered during the Pwn2Own 2024 competition. The newly released firmware promptly patches this flaw, which could have potentially allowed unauthorized access to the affected devices. The

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November 11, 2024
How Does CRON#TRAP Bypass Windows Antivirus Using a Linux VM?
Cyber Security
How Does CRON#TRAP Bypass Windows Antivirus Using a Linux VM?

In the rapidly evolving landscape of cyber threats, the CRON#TRAP malware campaign has emerged as a sophisticated method for penetrating Windows systems. The attackers behind this campaign employ a Linux virtual machine (VM) to circumvent conventional antivirus mechanisms. Researchers Den Iuzvyk and Tim Peck from Securonix have detailed this innovative strategy, highlighting the multi-phase approach that enables it to remain

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November 11, 2024
How Is AndroxGh0st Expanding Its Threat with Mozi Botnet Integration?
Cyber Security
How Is AndroxGh0st Expanding Its Threat with Mozi Botnet Integration?

In a rapidly evolving landscape of cyber threats, the AndroxGh0st malware has emerged as a formidable adversary, now significantly bolstered by the integration of the Mozi botnet. Initially developed as a Python-based malware specifically targeting security flaws in Laravel applications and other internet-facing platforms, AndroxGh0st has demonstrated a disturbing degree of adaptability and resilience. Unlike other malware strains that tend

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November 11, 2024
Crafting Effective Content Briefs for Social Search Marketing Success
Content Marketing Technology
Crafting Effective Content Briefs for Social Search Marketing Success

In the fast-paced world of digital marketing, creating content that resonates with your audience and aligns with your brand’s goals is crucial. A well-structured content brief can be the difference between a successful campaign and one that falls flat. This article delves into the essential elements of crafting effective content briefs for social search marketing, ensuring your content creators are

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November 11, 2024
BlueNoroff Targets Cryptocurrency Firms with Hidden Risk Malware on macOS
Cyber Security
BlueNoroff Targets Cryptocurrency Firms with Hidden Risk Malware on macOS

In a bold new shift from its usual tactics, the BlueNoroff advanced persistent threat (APT) group has launched a malware campaign that specifically targets cryptocurrency firms using macOS devices. Known for its financially motivated cyber attacks, the North Korean hacker collective has been identified with high confidence by SentinelLabs as the perpetrators of this campaign, which has been named ‘Hidden

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November 11, 2024
Why Are B2B CMOs Frustrated with ABM Platforms Despite Their Benefits?
B2B Marketing
Why Are B2B CMOs Frustrated with ABM Platforms Despite Their Benefits?

Account-Based Marketing (ABM) platforms have been heralded as revolutionary tools for B2B marketing, promising enhanced targeting, predictive analytics, and precise measurement capabilities. However, despite these potential benefits, many B2B Chief Marketing Officers (CMOs) express significant frustration with these platforms. This article delves into the core functionalities of ABM platforms, the challenges they present, and viable alternatives for achieving account-based marketing

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November 8, 2024
How Can Brands Combat Malvertising Threats in Digital Advertising?
Cyber Security
How Can Brands Combat Malvertising Threats in Digital Advertising?

Malvertising, the act of embedding malicious code within digital ads, has become an alarming threat to online security, posing risks to both end-users and reputable brands. Even though less than 1% of ads globally were found to be security violations in 2023, this still translates to nearly three billion compromised advertisements, with the UK experiencing a particularly high share. This

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November 8, 2024