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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does Earth Kapre Conduct Undetected Cyber Espionage?
Cyber Security
How Does Earth Kapre Conduct Undetected Cyber Espionage?

The notorious Earth Kapre hacking group, also known by the monikers RedCurl and Red Wolf, has raised alarms across the cybersecurity landscape with its advanced cyber espionage tactics. Proficient in social engineering, they expertly manipulate targets into undermining their own digital defenses. Their approach typically involves sophisticated phishing schemes where deceptive emails serve as a conduit to deliver malicious ISO

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Why is Email List Hygiene Crucial for Marketing ROI?
Marketing Automation / Email Marketing
Why is Email List Hygiene Crucial for Marketing ROI?

In the competitive landscape of email marketing, the quality of your email list can make or break your campaign’s success. Ensuring that your email list is clean and well-maintained is not just a matter of good housekeeping—it’s a strategic imperative that has a direct impact on your marketing return on investment (ROI). Let’s delve into why keeping your email list

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How Does AI Enhance Cybersecurity in Today’s Digital Era?
Cyber Security
How Does AI Enhance Cybersecurity in Today’s Digital Era?

Artificial Intelligence (AI) stands as a crucial ally in the battleground of cybersecurity, helping to shield organizations from the wave of complex cyber threats. AI’s remarkable ability to quickly process and understand large datasets is essential for enhancing cybersecurity protocols. By integrating AI into their defenses, organizations can quickly identify and respond to potential security breaches, making their cybersecurity efforts

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eCommerce Retailers Risk Sales with Lax Email Security Compliance
Marketing Automation / Email Marketing
eCommerce Retailers Risk Sales with Lax Email Security Compliance

In the treacherous waters of digital commerce, email security serves as both a lifesaver and a shield for retailers. With the announcement from Yahoo and Google setting a new standard for email authentication, retailers find themselves at a crossroads. By February 2024, failing to implement a Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy will no longer be an oversight

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Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures
Cyber Security
Dropbox Exploit in Phishing Scam Bypasses MFA Security Measures

Cybersecurity experts are sounding the alarm over a sophisticated phishing operation that weaponizes Dropbox, a service typically seen as trustworthy. This cunning attack is designed to sidestep multi-factor authentication—once deemed a cornerstone of digital protection. The situation casts new doubts on the reliability of MFA, underscoring the evolving complexity of online threats. The security community is now grappling with the

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Google Launches March 2024 Core Update to Elevate Search Quality
Content Marketing Technology
Google Launches March 2024 Core Update to Elevate Search Quality

Google’s commitment to refining search results has led to the significant March 2024 Core Update, launched on March 5, 2024. This extensive update involves comprehensive improvements in the search algorithm aimed at sharpening the accuracy and relevance of search outcomes. Simultaneously, Google has introduced a new set of anti-spam policies to maintain the integrity of its search results. The update

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Balancing AI and Human Creativity in Content Marketing
Content Marketing Technology
Balancing AI and Human Creativity in Content Marketing

Content marketing is being transformed by groundbreaking artificial intelligence (AI) technologies that are reshaping content creation, dissemination, and optimization. This isn’t a threat to human creativity, but rather an opportunity to blend AI with our creative skills, which could enrich content marketing dramatically. AI writing tools are evolving rapidly, and while they can generate content quickly and help in analyzing

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AI Personalization: Redefining the Customer Experience Landscape
B2B Marketing
AI Personalization: Redefining the Customer Experience Landscape

The incorporation of Artificial Intelligence (AI) within business frameworks has ushered in a new era of interactions between brands and their clientele. This technological pioneering is setting unprecedented standards for how customer experiences are crafted and delivered. AI-driven personalization is at the forefront of this shift, offering tailor-made solutions that resonate with individual preferences and behavior. As we delve into

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Is Your TeamCity Server Secure from CVE-2024-27198 Exploit?
Cyber Security
Is Your TeamCity Server Secure from CVE-2024-27198 Exploit?

TeamCity, a staple in the continuous integration and deployment arena, has encountered a significant security breach. Identified as CVE-2024-27198, this critical authentication bypass vulnerability has shaken its user base by allowing unauthorized access to its systems. Cyber intruders are exploiting this weakness to create admin accounts without detection, thus gaining unfettered access to manipulate the operations of the system. The

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Mastering Reverse Video Search: A Practical Guide for Content Creators
Content Marketing Technology
Mastering Reverse Video Search: A Practical Guide for Content Creators

In today’s digital landscape, video content is king. For content creators, being able to trace a video’s origin or find similar footage is crucial. The technique known as reverse video search is key to achieving this. It allows creators to pinpoint where a video came from, examine potential copyright infringements, and identify related videos. Here’s a step-by-step guide to becoming

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Enhancing SEO with User Testing Insights and Targeted Content
Content Marketing Technology
Enhancing SEO with User Testing Insights and Targeted Content

Understanding your audience’s engagement with your website is critical, with user testing serving as a vital link to enhance SEO and content strategies. The essence of effective SEO is rooted in examining user behavior and adapting to satisfy their real needs and expectations. Through user testing, we can uncover the intersection between user experience and SEO, paving the way for

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Cybersecurity 2024: Top Malware Analysis Tools and Practices
Cyber Security
Cybersecurity 2024: Top Malware Analysis Tools and Practices

As cyber threats become more complex, the realm of cybersecurity is continuously challenged by a gamut of advanced and varied malware. This reality amplifies the importance of malware analysis, a critical and detailed technique utilized by cybersecurity experts to address and prevent digital dangers. By dissecting and understanding the components and tactics of malicious software, these professionals can strengthen defenses

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