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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Who’s Targeting Your SaaS in 2025? Top Cybercriminals to Watch
Cyber Security
Who’s Targeting Your SaaS in 2025? Top Cybercriminals to Watch

As businesses increasingly move their operations to Software-as-a-Service (SaaS) platforms, cyber threats have escalated dramatically, with 2024 seeing a notable surge in sophisticated attacks, signaling an even more challenging landscape for cybersecurity in 2025. Organizations of all sizes face the daunting task of fortifying their defenses against increasingly cunning cybercriminal organizations. Increased Incidence of SaaS Attacks Cyber threats targeting SaaS

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January 7, 2025
How Can Content Marketing Solve Common Business Challenges?
Content Marketing Technology
How Can Content Marketing Solve Common Business Challenges?

Content marketing has emerged as one of the most effective tools that businesses can use to address a wide array of challenges across different sectors. It encompasses the creation and dissemination of digital content like blogs, articles, videos, and social media posts designed to engage, inform, and retain audiences. Through well-executed content marketing strategies, companies can not only enhance their

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January 6, 2025
Leveraging Email Automation for Effective Multi-Channel Marketing
Marketing Automation / Email Marketing
Leveraging Email Automation for Effective Multi-Channel Marketing

Email marketing has evolved significantly from its early days of simple newsletters and promotional offers. Today, it is a powerful tool that integrates seamlessly with various digital platforms to create a cohesive and engaging customer experience. This article explores the transformation of email marketing into a central component of multi-channel marketing strategies, highlighting the technological advancements and data-driven approaches that

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January 6, 2025
Vidnoz AI: Revolutionizing Video Marketing with Advanced AI Tools
Content Marketing Technology
Vidnoz AI: Revolutionizing Video Marketing with Advanced AI Tools

Video marketing is gaining considerable traction as an effective and engaging way for businesses to connect with their audience, promote their offerings, and build stronger consumer relationships. This widespread increase in demand for video content has left many organizations seeking intelligent solutions to facilitate high-quality video production. One such solution is Vidnoz AI, an advanced platform designed to simplify AI

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January 6, 2025
Content Trends for 2025: AI, Video, Authenticity, and Data Insights
Content Marketing Technology
Content Trends for 2025: AI, Video, Authenticity, and Data Insights

The landscape of content creation is rapidly evolving as we approach 2025. With the fourth industrial revolution in full swing, the way we create, interact with, and market content is undergoing significant changes. As technological advancements continue to reshape the digital realm, the demand for high-quality, authentic, and data-driven content has never been higher. Content creators must navigate a complex

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January 6, 2025
Exploring Top Alternatives to Mailchimp for Email Marketing Success
Marketing Automation / Email Marketing
Exploring Top Alternatives to Mailchimp for Email Marketing Success

Email marketing remains a cornerstone of digital marketing strategies, and Mailchimp has long been a go-to platform for many marketers. However, as businesses grow and evolve, their needs often change, prompting them to search for tools better suited to their specific requirements. This article delves into the myriad of alternatives to Mailchimp available today, shedding light on their features, pricing,

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January 6, 2025
How Has Short-Form Video Redefined Digital Marketing?
Content Marketing Technology
How Has Short-Form Video Redefined Digital Marketing?

The rise of short-form video (SFV) content has profoundly changed the landscape of digital content consumption. Initially brought to prominence by TikTok, the SFV format has seen exponential growth, especially after TikTok’s exit from the market in 2020. This vacuum was quickly filled by platforms such as YouTube Shorts, Instagram Reels, and native platforms like Moj and Josh, which have

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January 6, 2025
How Did a CVE-2024-43405 Flaw Threaten Nuclei Vulnerability Scanner?
Cyber Security
How Did a CVE-2024-43405 Flaw Threaten Nuclei Vulnerability Scanner?

ProjectDiscovery’s Nuclei, a widely-used open-source vulnerability scanner, recently faced a significant security challenge with the discovery of CVE-2024-43405. This critical flaw carries a CVSS score of 7.4 and affects all versions of Nuclei beyond 3.0.0. It offers attackers the potential to bypass signature verification, enabling the execution of malicious code. The flaw’s core lies in a discrepancy between the signature

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January 6, 2025
Email Marketing: A Must-Have Strategy for Chiropractic Success
Marketing Automation / Email Marketing
Email Marketing: A Must-Have Strategy for Chiropractic Success

In today’s digital landscape, many Doctors of Chiropractic (DCs) might mistakenly consider email marketing an outdated method, deeming it far less effective compared to the omnipresence of social media platforms such as Instagram and Facebook. Yet, despite these perceptions, email marketing remains an invaluable tool for establishing and maintaining personal, professional relationships with patients, driving engagement, and fostering loyalty. This

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January 3, 2025
Influencer Marketing in 2025: Growth, Diversity, and TikTok Uncertainty
Content Marketing Technology
Influencer Marketing in 2025: Growth, Diversity, and TikTok Uncertainty

The article from the Glossy Pop Newsletter offers a comprehensive outlook on the future of influencer marketing and content creation in 2025. The sector is poised for substantial growth, with the industry projected to reach a valuation of $24 billion by the end of 2024, according to Shopify. The analysis is based on insights from James Nord, the founder and

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January 3, 2025
Effective Content Marketing Strategies for 2025 and Beyond
Content Marketing Technology
Effective Content Marketing Strategies for 2025 and Beyond

Developing a content marketing strategy that resonates with audiences and aligns with evolving digital trends has become increasingly vital for businesses. As we approach 2025, the landscape of content marketing continues to transform, demanding strategies that are not only effective but also innovative and adaptable. Ensuring high-quality, well-written, error-free content is critical, as it establishes credibility and fosters trust among

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January 3, 2025
How Can Curated Content Boost Your Digital Marketing Strategy?
Content Marketing Technology
How Can Curated Content Boost Your Digital Marketing Strategy?

Curated content is a powerful tool in the digital marketing arsenal. It involves the strategic selection and sharing of high-quality content from various sources that align with your brand’s message and audience interests. This approach not only saves time and resources but also helps maintain audience engagement and positions your brand as an industry thought leader. In this article, we

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January 3, 2025