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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Content Marketing 2024: Strategies, Benefits, and Cost Breakdown Explained
Content Marketing Technology
Content Marketing 2024: Strategies, Benefits, and Cost Breakdown Explained

Imagine this: you’re scrolling through your Instagram feed when an ad pops about a great sale your favorite outdoor retailer is having, complete with a picture of that kayak you had been eyeing that’s now 30% off. Content marketing is why you saw this ad, took the time to pause and absorb what it was saying, and are now making

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Prepare Your SEO Strategy: Top Essential Tips for Success in 2025
Content Marketing Technology
Prepare Your SEO Strategy: Top Essential Tips for Success in 2025

The year 2025 is fast approaching, and with it, the continual evolution of Search Engine Optimization (SEO). As we edge closer to the new year, it becomes imperative to start preparing for the upcoming SEO challenges and opportunities. Just as people begin planning their holidays well in advance, a similar level of foresight is crucial for your SEO strategy. In

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Is Your PC Safe? Microsoft Patch Fixes 118 Flaws, Including Zero-Days
Cyber Security
Is Your PC Safe? Microsoft Patch Fixes 118 Flaws, Including Zero-Days

Microsoft has rolled out a significant security update addressing 118 vulnerabilities across its software suite. Out of these, two are zero-day flaws that are actively exploited in the wild. This update underscores the constant battle against cyber threats and the importance of staying ahead in the cybersecurity game. The Scope of Microsoft’s October Patch Breakdown of Vulnerabilities Microsoft’s latest update

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How Content Marketing is Shaping the Future of Influencer Marketing
Content Marketing Technology
How Content Marketing is Shaping the Future of Influencer Marketing

The boundaries between influencer marketing and content marketing are becoming less distinct for experts in our industry, prompting an important question: Is content marketing the future of influencer marketing? Central to this discussion are the strategic interplay between earned and paid influence and the innovative approach of turning authentic, earned content into digital assets for paid advertising. The Dynamics Of

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AI Revolutionizes Digital Marketing with Hyper-Personalization and Growth
Content Marketing Technology
AI Revolutionizes Digital Marketing with Hyper-Personalization and Growth

Artificial intelligence (AI) has profoundly transformed the digital marketing landscape, driving unprecedented growth and enabling hyper-personalization techniques that were previously unattainable. Malaysia’s digital marketing revenues, for instance, have surged to RM66.22 billion in the first half of 2024, which significantly surpasses the investments made throughout 2023. This remarkable growth underscores the urgent need for digital marketers to fully integrate AI

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Enhancing Content Outreach Strategies
Content Marketing Technology
Enhancing Content Outreach Strategies

With the ever-evolving digital landscape, businesses and individuals are continually seeking ways to enhance their content outreach strategies. The central topic of enhancing content outreach strategies focuses on how to effectively spread and promote content to reach a broader and more engaged audience. This is crucial as it can significantly impact brand visibility, audience engagement, and overall business growth. Below

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How Can Small Businesses Implement ABM with Limited Resources?
B2B Marketing
How Can Small Businesses Implement ABM with Limited Resources?

In today’s fiercely competitive B2B landscape, account-based marketing (known as ABM) has become a game-changer, allowing innovative companies to focus their marketing efforts on high-value accounts rather than only targeting a broad audience. ABM is a strategy centered on your marketing and sales teams collaborating to identify and engage with specific target accounts, creating highly personalized campaigns to drive conversions

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Singulate Secures $2.3M to Revolutionize Email Marketing with AI
Marketing Automation / Email Marketing
Singulate Secures $2.3M to Revolutionize Email Marketing with AI

Singulate, a burgeoning generative AI marketing platform, has recently secured $2.3 million in pre-seed funding from a mix of angel investors and venture capital firms, marking a significant step in the startup’s journey to revolutionize email marketing. Led by New York-based Bowery Capital, the funding round also saw participation from London-based Seedcamp as well as investments from industry bigwigs like

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Siteimprove and MarketMuse Unite to Transform Digital Content Strategies
Content Marketing Technology
Siteimprove and MarketMuse Unite to Transform Digital Content Strategies

In a significant development for the marketing technology sector, Siteimprove has acquired MarketMuse, merging two robust platforms to offer a comprehensive SaaS solution aimed at enhancing content, accessibility, and SEO. MarketMuse is well-known for its AI-driven content planning software that aids users in researching, planning, and executing scalable content strategies. Its suite of tools thoroughly analyzes content to ensure comprehensive

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How Are Short-Form Videos Transforming Social Media Marketing?
Content Marketing Technology
How Are Short-Form Videos Transforming Social Media Marketing?

Short-form videos have surged to the forefront of social media marketing, becoming an indispensable tool for brands to capture audience attention swiftly. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating the landscape, reshaping how businesses interact with their audience. This article delves into the various ways short-form videos are revolutionizing social media marketing, particularly in South Africa, and

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Why Do 40% of U.S. Consumers Unsubscribe from Marketing Emails Weekly?
Marketing Automation / Email Marketing
Why Do 40% of U.S. Consumers Unsubscribe from Marketing Emails Weekly?

In today’s digital age, marketing emails have become an essential tool for brands looking to connect with consumers and promote their products. However, recent data reveals a significant trend that should concern all marketers: a staggering 40% of U.S. consumers unsubscribe from marketing emails at least once a week. This unsettling development raises important questions about the reasons behind this

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How Can Data-Driven Direct Mail Compete in a Digital World?
Marketing Automation / Email Marketing
How Can Data-Driven Direct Mail Compete in a Digital World?

In an era dominated by digital communication, traditional direct mail might seem like a relic of the past. However, leveraging data-driven strategies and predictive analytics can rejuvenate this classic marketing method, making it highly relevant and effective in today’s digital landscape. This article explores how integrating advanced data techniques can elevate direct mail to a competitive edge, providing valuable insights

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