b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Start-ups Maximize Growth with Marketing Automation?
Marketing Automation / Email Marketing
How Can Start-ups Maximize Growth with Marketing Automation?

In the transformative phase of turning a start-up into an established business, the role of marketing automation is crucial. This technology propels efficiency and nurtures customer relationships through personalized communication, playing a vital part in a start-up’s development. When used judiciously, marketing automation tools can vastly accelerate a start-up’s growth by maximizing engagement and customer retention. By integrating marketing automation,

Read More
March 21, 2024
How is Smoke Loader Malware Threatening Ukraine’s Security?
Cyber Security
How is Smoke Loader Malware Threatening Ukraine’s Security?

Smoke Loader malware, known for its stealth and data-thieving capabilities, is mounting a surge of cyberattacks against Ukrainian institutions. Initially surfacing in the underworld of cybercrime in 2011, this backdoor trojan, also identified as Dofoil or Sharik, has shown a worrisome increase in activity across Ukraine. Palo Alto Networks has shed light on its evolution, noting its nefarious flexibility in

Read More
March 21, 2024
How Can Generative AI Enhance Content Creation Wisely?
Content Marketing Technology
How Can Generative AI Enhance Content Creation Wisely?

The advent of content creation tools, particularly generative AI like ChatGPT, marks a revolution for content creators. These tools are more than just conveniences; they’re transformative in enhancing the productivity and creativity of writers and marketers alike. The challenge lies in smartly incorporating AI into the content development process without sacrificing the essential elements that constitute successful content — quality,

Read More
March 21, 2024
Trend Micro Exposes Earth Krahang’s Global Cyber Espionage Campaign
Cyber Security
Trend Micro Exposes Earth Krahang’s Global Cyber Espionage Campaign

Trend Micro recently uncovered an elaborate cyber espionage campaign named Earth Baku, underscoring the intricate threats in digital security worldwide. This revelation exposed the shadowy activities of the Chinese cybersecurity entity I-Soon, alongside its associated hacking collective, Earth Lusca. The extent of the campaign is vast, with over a hundred organizations in 35 different countries being targeted, reflecting the campaign’s

Read More
March 21, 2024
How Are SVG Files Being Weaponized in Cyber Attacks?
Cyber Security
How Are SVG Files Being Weaponized in Cyber Attacks?

When SVG (Scalable Vector Graphics) files made their debut, they were hailed as a breakthrough for creating clean, responsive web graphics. However, this innovation inadvertently opened a Pandora’s box in the cybersecurity world. As early as 2015, cybercriminals began exploiting the innate characteristics of SVG files to initiate attacks. These files, benign in their primary function, possessed the alarming capability

Read More
March 20, 2024
Is the UK’s Cybersecurity Ready for the AI Era?
Cyber Security
Is the UK’s Cybersecurity Ready for the AI Era?

The UK’s digital realm is experiencing an escalating struggle with cyber threats, as highlighted by a detailed report from Microsoft. This document brings attention to a crucial issue: the cybersecurity of British organizations is in jeopardy. A staggering 87% of these organizations are vulnerable to cyberattacks, spotlighting the massive gaps in their readiness to handle such invasions. This situation is

Read More
March 20, 2024
Quantum Threat Looms: The Race to Reinforce Encryption Standards
Cyber Security
Quantum Threat Looms: The Race to Reinforce Encryption Standards

The swift progress in quantum computing signals a potential crisis for contemporary cryptographic systems. Quantum computers, anticipated to be able to decrypt current public key encryption within the coming years, have given rise to concerns epitomized by the “quantum doomsday clock.” This metaphorical clock underscores the urgency with which entities must act to safeguard their digital security. This imminent quantum

Read More
March 20, 2024
How Can Restaurants Balance UGC Impact and Risks?
Content Marketing Technology
How Can Restaurants Balance UGC Impact and Risks?

User-generated content (UGC) has become vital to the restaurant industry’s growth and online presence. By showcasing genuine customer experiences, it naturally bolsters the brand’s reputation and provides valuable feedback. Despite these benefits, UGC also carries risks. Negative customer experiences can spread quickly, potentially damaging a restaurant’s image. To leverage UGC effectively, restaurants must adopt careful moderation policies and be proactive

Read More
March 19, 2024
Mastering Digital Efficacy: All-In-One Marketing Suite Success
Marketing Automation / Email Marketing
Mastering Digital Efficacy: All-In-One Marketing Suite Success

In the fast-evolving online world, effective and integrated marketing strategies are crucial for gaining a competitive edge. Businesses are overwhelmed by an array of tools and techniques, each pledging to elevate their digital footprint. All-In-One Digital Marketing Packages stand out as a beacon of simplicity against this backdrop by merging critical marketing services into a single, holistic suite. These packages

Read More
March 19, 2024
How Does Personalization Boost Content Marketing Success?
Content Marketing Technology
How Does Personalization Boost Content Marketing Success?

In today’s digital landscape, capturing consumer attention is more challenging than ever. Content marketing is the weapon of choice for businesses in this fight for attention, and at the center of successful content marketing lies personalization, a strategy that forges meaningful connections with the audience. Personalization transforms generic content into a symphony that not only catches the attention of consumers

Read More
March 19, 2024
Is Content Marketing the Key to SEO Dominance?
Content Marketing Technology
Is Content Marketing the Key to SEO Dominance?

In the current competitive digital marketing environment, the mastery of search engine rankings is essential. Central to seizing that mastery is the powerful synergy between SEO and content marketing. Far from a mere supplementary tactic, quality content is fundamental to achieving SEO success. It’s through engaging and relevant content that a brand can attract, captivate, and retain its audience, making

Read More
March 19, 2024
AI Revolution in South African Marketing: Trends and Ethics
Marketing Automation / Email Marketing
AI Revolution in South African Marketing: Trends and Ethics

The dawn of the AI era has brought about remarkable changes in the marketing sector globally, with South Africa experiencing its transformative wave. The adoption of Artificial Intelligence in marketing has led to more informed strategies, efficient operations, and enhanced customer experiences. As the industry navigates this new terrain, a discussion on the trends and ethical considerations is timely and

Read More
March 19, 2024