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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing UK Business Growth with Strategic SEO Practices
Content Marketing Technology
Maximizing UK Business Growth with Strategic SEO Practices

In the UK’s high-stakes online landscape, SEO has ascended to more than a buzzword; it is foundational to carving out a company’s virtual identity. Employing tactics like meticulous keyword research and savvy content strategy, SEO magnifies a business’s visibility in web searches, a non-negotiable in the quest for digital relevancy. This vital section casts light on the imperative nature of

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How Can Content Creators Innovatively Grow Their Email Lists?
Content Marketing Technology
How Can Content Creators Innovatively Grow Their Email Lists?

In the crowded digital sphere, content creators need to stand out when expanding their email lists. An email list grants a creator a personal audience connection, making it an invaluable asset. Forge this connection by tailoring strategies to engage and grow your subscriber base. Whether it’s crafting content for a blog, podcast, or YouTube channel, the approach must be creative

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How Does SMS Marketing Automation Boost Ecommerce Sales?
Marketing Automation / Email Marketing
How Does SMS Marketing Automation Boost Ecommerce Sales?

In the cluttered world of digital marketing, Luna’s Lanterns distinguishes itself by harnessing the power of SMS Marketing Automation. Their strategy allows them to slice through the digital clutter and deliver messages straight into customers’ hands, achieving what social media and emails often cannot. With SMS, they enjoy elevated open rates, ensuring their deals and news don’t just go unnoticed.

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How Can Automated Follow-Up Emails Boost Your Business?
Marketing Automation / Email Marketing
How Can Automated Follow-Up Emails Boost Your Business?

In the digital marketing landscape, automated follow-up emails can be a powerful tool to keep your brand top-of-mind and convert leads into customers. Yet, these emails are often underused. Follow-ups ensure initial outreach efforts are not lost in a crowded inbox. Here, we’ll explore how to leverage follow-up emails for business growth. Timing is crucial to avoid being intrusive or

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How Is Video Content Shaping Digital Marketing in 2024?
Content Marketing Technology
How Is Video Content Shaping Digital Marketing in 2024?

Video content has solidified its role as a linchpin in the world of digital marketing. In 2024, it reigns supreme as the driving force behind audience engagement and brand storytelling. As we navigate through this dynamic digital era, businesses and marketers are profoundly aware of the necessity to integrate video into their online strategies to keep pace with evolving consumer

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Vultur Malware Evolution Poses Heightened Threat to Android Banking Apps
Cyber Security
Vultur Malware Evolution Poses Heightened Threat to Android Banking Apps

The digital domain is under siege as cybersecurity experts sound the alarm over the evolving threat of Android-targeted malware named Vultur. Discovered in early 2021, Vultur is notorious for its ability to steal sensitive financial information from banking apps through sophisticated means, including keyloggers and screen capturing software. What is most alarming about Vultur is its capacity to replicate legitimate

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DMi Partners Clinches Awards for Stellar Email Marketing Campaigns
Marketing Automation / Email Marketing
DMi Partners Clinches Awards for Stellar Email Marketing Campaigns

DMi Partners, a premier performance marketing firm, shines with new accolades from the Internet Advertising Competition Awards organized by the Web Marketing Association. Excelling in two categories, DMi Partners claimed victory with award-winning email campaigns for the consumer goods and food industry, highlighting their expertise for their client, Smithfield. By effectively harnessing first-party data, the marketing agency drove impressive engagement

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Navigating the Convergence: AI’s Rise in MarTech Innovation
Marketing Automation / Email Marketing
Navigating the Convergence: AI’s Rise in MarTech Innovation

As companies strive for dominance in the digital marketing realm, the integration of Artificial Intelligence (AI) within marketing technologies marks a critical evolution. This fusion brings forth new growth opportunities and is rapidly reshaping how enterprises communicate with their audiences. Understanding the array of complex options is essential to effectively leverage AI’s rise in the marketing sector. AI’s role in

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Maximize Engagement with Strategic Business Text Messaging
Marketing Automation / Email Marketing
Maximize Engagement with Strategic Business Text Messaging

In a world where swift and efficient communication is more than a mere convenience—it’s a necessity—the emergence of business text messaging stands out as a transformative advancement. Far surpassing the traditional methods of customer touchpoints, businesses now harness the power of text messaging to create immediate, tangible connections with their audience. Embracing this technology means stepping into a sphere where

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Maximizing Online Impact: Harnessing SEO in Digital Marketing Strategy
Content Marketing Technology
Maximizing Online Impact: Harnessing SEO in Digital Marketing Strategy

In the vast world of digital marketing, SEO has emerged as a pivotal element for companies aiming to secure a commanding online presence. As businesses navigate the expansive digital universe, the astute utilization of SEO distinguishes those who successfully claim their space in the internet marketplace. By weaving SEO intricately into their online marketing strategies, brands unlock a new dimension

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Leveraging Generative AI for Cutting-Edge Industrial SEO Strategies
Content Marketing Technology
Leveraging Generative AI for Cutting-Edge Industrial SEO Strategies

In today’s digital climate, industries are revolutionizing their SEO approach with the aid of Generative AI. This groundbreaking technology is now indispensable for industrial entities vying for online visibility and superiority. Unveiling Opportunities in Keyword Analysis with AI The integration of Generative AI into keyword research has redefined the process, particularly for the niche-specific and technical language inherent to the

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Boosting Organic Traffic with Smart SEO Keyword Tactics
Content Marketing Technology
Boosting Organic Traffic with Smart SEO Keyword Tactics

In today’s digital realm, securing organic traffic is a top priority for webmasters and content producers. The battle to feature prominently on search engine results pages is fierce, and a smart SEO strategy is often the key to success. Central to an effective SEO game plan is knowing how to deploy keywords with precision. It’s all about getting into the

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