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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does Effective SEO Navigate Beyond Basic Keyword Data?
Content Marketing Technology
How Does Effective SEO Navigate Beyond Basic Keyword Data?

In the dynamic realm of SEO, traditional methods of keyword research no longer hold the dominance they once did. The digital marketing field now requires a deeper, more complex approach. Basic analytics around keyword data are outmoded, demanding SEO professionals to adopt a holistic strategy. Simply targeting numbers and aiming for high search engine positions is a strategy of the

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How Is LastPass Tackling Its Latest Phishing Scam Threat?
Cyber Security
How Is LastPass Tackling Its Latest Phishing Scam Threat?

LastPass subscribers are currently facing an increased threat from a sophisticated phishing operation. Cybercriminals have cunningly crafted counterfeit LastPass login websites to trick users into disclosing their private data. Initially, these attackers reach out to potential victims through phone calls or emails, presenting themselves with a sense of urgency regarding security issues. They leverage this perceived immediacy to maneuver individuals

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Navigating 2024’s Email Marketing Challenges with Agility
Marketing Automation / Email Marketing
Navigating 2024’s Email Marketing Challenges with Agility

Today’s email marketing environment is a test of a marketer’s ability to adapt to the ever-changing tunes of consumer behaviour and tech advancements. In 2024, understanding these shifts is not just beneficial; it’s essential for survival. Brands must tap into advanced data analytics tools, like never before, to mine and architect campaigns that speak directly to these evolutions. As users

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How Is Gen AI Revolutionizing Email Customer Support?
Marketing Automation / Email Marketing
How Is Gen AI Revolutionizing Email Customer Support?

In Singapore’s dynamic retail industry, the mounting need for fast, tailor-made email customer support is becoming a significant obstacle. The old ways of handling customer inquiries are no longer cutting it, leading to slow responses and a lack of the customization modern consumers desire. This mismatch has led to a noticeable drop in customer satisfaction, putting retailers in a tight

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How Has Email Opt-Out Behavior Changed in 2023?
Marketing Automation / Email Marketing
How Has Email Opt-Out Behavior Changed in 2023?

In 2023, OPTIZMO Technologies illuminated the shifting patterns of email opt-out behaviors with the release of a new infographic. One of the most significant changes noted was the uptick in international opt-out activity, with Europe leading the charge. Consumers worldwide are exercising more discernment in managing their inboxes, indicating a trend towards greater email selectivity on a global level. Rise

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Revolutionizing Engagement with AI-Enhanced QR Code Art
Marketing Automation / Email Marketing
Revolutionizing Engagement with AI-Enhanced QR Code Art

QR codes, a technology once solely crafted for the practical purpose of tracking vehicle components, have evolved into a staple of consumer engagement. Their adaptability and ease of use have led to an unprecedented rise in usage, with the latest data capturing a striking image of consumer behavior. Distinct statistics from market research titans like Statista unveil the narrative; in

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Mailchimp and Fast Company Launch Forward Awards for Email Marketing Excellence
Marketing Automation / Email Marketing
Mailchimp and Fast Company Launch Forward Awards for Email Marketing Excellence

Mailchimp, in collaboration with Fast Company, has introduced the Forward Awards, a new global honor that shines a spotlight on the most groundbreaking email marketing efforts. These awards seek to recognize those who have harnessed email’s potential in exceptionally creative and successful ways. As email continues to be a vital component of business communication, the Forward Awards celebrate those at

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How Did MITRE Respond to a Sophisticated Cyber Attack?
Cyber Security
How Did MITRE Respond to a Sophisticated Cyber Attack?

After a complex cyber assault, The MITRE Corporation, a leader in government-backed R&D, swiftly sprang into action, revealing that the breach exploited Ivanti’s unpatched flaws and attributed it to Chinese hackers. The incident, which struck MITRE’s core R&D segment, left its public and business services unscathed, demonstrating the company’s robust security measures. MITRE immediately deployed its incident response plan to

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How Can You Achieve Lasting Impact in Digital Visibility?
Content Marketing Technology
How Can You Achieve Lasting Impact in Digital Visibility?

In the vast digital sea of the internet, myriad voices clamor to be heard. For individuals and businesses alike, establishing a unique online identity is crucial to garner attention from their intended audience. To stand out in this digital cacophony, one must not only be strategic but also innovative in their use of digital storytelling. This involves a dedicated and

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What Are the Top 10 Digital Marketing Tools for Campaign Success?
Marketing Automation / Email Marketing
What Are the Top 10 Digital Marketing Tools for Campaign Success?

In our rapidly advancing digital realm, marketing strategies are increasingly complex. To stand out amidst the noise, businesses are compelled to utilize state-of-the-art tools that merge technology and tactical foresight. Those who succeed in merging these elements can dominate the scene, capturing more attention and yielding better outcomes. Today’s digital marketing arsenal is designed to leverage vast amounts of data

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How Can Clearwater Businesses Dominate Online with SEO?
Content Marketing Technology
How Can Clearwater Businesses Dominate Online with SEO?

In the dynamic city of Clearwater, Florida, where scenic shorelines entice tourists, a robust digital presence is essential for any business aiming to stand out. Mastering SEO is crucial in this competitive landscape and requires an innovative approach tailored to Clearwater’s unique digital ecosystem. Businesses striving to lead in this market need to employ advanced SEO tactics specifically designed to

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Is Email Still King in the Age of Social Media Marketing?
Marketing Automation / Email Marketing
Is Email Still King in the Age of Social Media Marketing?

As the digital domain continually transforms, bursting with fresh ideas and technological advances, email marketing still upholds its crucial role in forging customer relationships and driving sales. Despite the emergence of cutting-edge platforms and the shifting digital behavior of users, email has not wavered in its effectiveness as part of the core strategies marketers deploy. Email’s resilience as a tool

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