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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Is Account-Based Expansion the Next Big Growth Strategy for B2B?
B2B Marketing
Is Account-Based Expansion the Next Big Growth Strategy for B2B?

As customer acquisition costs continue to rise and economic pressures intensify, B2B companies are finding it increasingly challenging to rely solely on traditional methods of gaining new customers. However, what if there was a more efficient approach that could unlock significant revenue potential? Account-based expansion, which focuses on driving growth within existing customer accounts, is emerging as a promising strategy.

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How Are AI Writing Tools Transforming Content Creation and Marketing?
Content Marketing Technology
How Are AI Writing Tools Transforming Content Creation and Marketing?

Artificial intelligence (AI) is revolutionizing various industries, with content creation and marketing being at the forefront of this transformation. As AI writing tools become more advanced, they are reshaping how writers, marketers, and businesses generate and manage written content. This shift is not only about enhancing efficiency but also about boosting creativity and ensuring high-quality output. With the increasing demand

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Mastering Digital Branding: Strategies for Online Business Success
Content Marketing Technology
Mastering Digital Branding: Strategies for Online Business Success

In today’s digital age, establishing a strong online presence is crucial for businesses aiming to succeed. Digital branding has evolved beyond traditional methods, incorporating a wide range of online touchpoints to create a consistent and engaging brand identity. This article explores the essential strategies for mastering digital branding and achieving online business success. The Evolution of Branding From Traditional to

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How Can We Effectively Manage Digital Content in the Social Media Age?
Content Marketing Technology
How Can We Effectively Manage Digital Content in the Social Media Age?

Amid the rapid expansion of social media activities in India, managing digital content has become an essential skill for both personal and professional spheres. The average Indian smartphone user generates approximately 800 photos and videos each year, and data reveals that 40% of this content is shared on platforms like Instagram. This significant digital footprint demands not just a preference

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Effective Strategies To Hire Top Content Writers For Your Business
Content Marketing Technology
Effective Strategies To Hire Top Content Writers For Your Business

Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But how and where one sources such amazing content depends on a few factors. For one, you can write your own content if you have the

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Are Your Industrial Systems Protected Against Recent Cyber Threats?
Cyber Security
Are Your Industrial Systems Protected Against Recent Cyber Threats?

In an alarm-raising cybersecurity advisory, the US Cybersecurity and Infrastructure Security Agency (CISA) has highlighted critical software vulnerabilities discovered in industrial devices from Rockwell Automation and Mitsubishi Electric. These vulnerabilities pose significant risks, including unauthorized access, data manipulation, and denial-of-service (DoS) conditions, and could be exploited remotely by cyber attackers. With such substantial threats, the need for stringent cybersecurity measures

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How Will Bloomreach’s RCS Revolutionize SMS Marketing?
Marketing Automation / Email Marketing
How Will Bloomreach’s RCS Revolutionize SMS Marketing?

In a significant advancement poised to reshape SMS marketing, Bloomreach has introduced Rich Communication Services (RCS), setting the stage for a new era of mobile engagement. This innovation enables brands to offer richer and more interactive experiences directly within native messaging apps, facilitating real-time, two-way conversations that seamlessly connect iOS and Android users. Traditional SMS, often hindered by cost constraints

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How Can Email Marketing Boost Sales for Gold Buyers?
Marketing Automation / Email Marketing
How Can Email Marketing Boost Sales for Gold Buyers?

Email marketing is a powerful tool that can significantly enhance sales for gold buyers. With an impressive return on investment (ROI) averaging $42 for every $1 spent, it is a strategy that businesses cannot afford to overlook. By leveraging personalized, targeted email campaigns, businesses can engage potential customers more effectively and drive higher conversions. In the competitive market of gold

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How Can Influencers Set Fair Rates for Sponsored Content Deals?
Content Marketing Technology
How Can Influencers Set Fair Rates for Sponsored Content Deals?

Deciding what to charge for sponsored content presents unique challenges for content creators, as there are no standardized guidelines within this industry. This often leads to significant disparities in pay and frequent underpayment. Many creators find setting rates akin to a shot in the dark, employing different strategies to determine their worth. Understanding the factors that brands consider during negotiations

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How Can Your Content and Marketing Strategies Shine in 2025?
Content Marketing Technology
How Can Your Content and Marketing Strategies Shine in 2025?

The ever-evolving landscape of content marketing demands constant adaptation and innovation to stay ahead of the curve. The insights shared at a recent premier event offered invaluable strategies for elevating content marketing approaches. As we look toward 2025, it is essential to adopt these pivotal ideas, ensuring our content remains impactful and resonates deeply with the audience. Here are five

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Digital Marketing Transformation: Trends, Benefits, and Strategies
Content Marketing Technology
Digital Marketing Transformation: Trends, Benefits, and Strategies

The transformation of digital marketing has dramatically reshaped the business world, especially during the COVID-19 pandemic, revealing its indispensable role for businesses aiming to stay competitive. In our fast-paced environment, digital marketing has emerged as a critical tool for optimal revenue generation. Real-time campaign monitoring offers businesses unprecedented insights into user behavior and preferences, while advanced metrics such as impressions,

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How Is AI Transforming Digital Marketing Strategies Today?
Content Marketing Technology
How Is AI Transforming Digital Marketing Strategies Today?

Artificial Intelligence is increasingly becoming a game-changer in digital marketing, revolutionizing the way businesses connect with their customers and optimize their marketing efforts. AI is not just a buzzword; it’s a practical tool for enhancing personalization, optimizing campaigns, and improving customer engagement through advanced data analytics and automation. By utilizing AI, companies can analyze vast datasets in real-time to make

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